Moleskin
Launch itA $2.2M/yr market growing +31.5% this quarter with returns at 0.5% — clears our launch bar.
Conversion
Incredible15.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Market size
Incredible$2.2M$2.2M/yr · 1.4M searches
Growth
Good+31.5%90-day search growth — must beat 0% to launch
Review moat
Okay2,328avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.80avg listing price — sweet spot $15–$100
Price range
Okay$6.10–$18.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad91%top-5 brand share — brand-locked demand
Competition
Bad82%top-5 click share — a locked-up shelf
Is moleskin profitable on Amazon?
According to Flapen's Amazon United States niche tracking, moleskin is a $2.2M/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 91% of demand. Demand peaks in May–Jun. Verdict: Launch it — 56/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
moleskin market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 200K–250K
- avg 12,500–15,000/product
- Revenue / yr
- $2.0M–$2.5M
- units × avg price
- Conversion rate
- 15.7%
- Avg BSR
- #28
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 0.0%
- Avg brand age
- 51 months
- Avg seller age
- 171 days
Competition: brands, sellers & click share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
38
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
6%
- Dr. Scholl's38%
- Promifun26%
- kindshine13%
- Happy Hippo7%
- SpecOps Biosciences7%
- CEYOME3%
- Open — no brand owns it (3 brands, 6%)
moleskin demand & seasonality
Weekly Amazon search volume, last 104 weeks — +31.5% search growth over the last 90 days.Peak months: May, Jun · busiest ÷ quietest = 1.9×
Top moleskin search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- moleskin for blisters409K/yr
- moleskin368K/yr
- moleskin padding82K/yr
- mole skin129K/yr
- mole skin for blisters93K/yr
- moleskin for feet123K/yr
- moleskin for shoes46K/yr
- moleskin tape58K/yr
- mole skin patch for feet34K/yr
- mole skin for shoe9K/yr
Top moleskin products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Promifun Moleskin Strips with Adhesive Blister Prevention Pads Mole Skin Tape Stickers for Feet Heel Shoes Padding-24 Sheets of 4 ShapesBeige
Promifun$9.754.5★871 rev
Dr. Scholls Moleskin Padding ROLL 1 roll // Thin Flexible Cushioning & Pain Relief - Cut to Any Size - Doctor Recommended - 24 Inches X 4 5/8 Inches
Dr. Scholl's$8.684.6★12,043 rev
Dr. Scholls Moleskin Padding Strips 3 Strips // Thin Flexible Cushioning & Pain Relief - Cut to Any Size - Doctor Recommended - Strip Size 4 1/8 Inches X 3 3/8 Inches
Dr. Scholl's$6.104.7★2,260 rev
KINDSHINE 60P Moleskin Strips with Adhesive Blister Prevention Pads Mole Skin Tape Stickers for Feet Heel Shoes PaddingBeige
kindshine$6.954.2★254 rev
Happy Hippo Moleskin for Feet Heavy Duty 2 by 15 Feet (1 Roll)
Happy Hippo$8.414.4★1,806 rev
Newest
by launch dateKINDSHINE 60P Moleskin Strips with Adhesive Blister Prevention Pads Mole Skin Tape Stickers for Feet Heel Shoes PaddingBeige
kindshine$6.95254 rev
Moleskin Adhesive Pads & Blister Bandages for Feet - 30ct Moleskin Padding for Feet Shoes Toes Heel - Blister Prevention Tape Patch for Walking Running & Sports - Variety Pack
CEYOME$9.7668 rev
Bukihome Moleskin Adhesive Pads for Feet - Blister Prevention Tape - Moleskin Padding for Blisters Shoes Toes Heel Reduce Friction Pain - 11 Sheets of 4 Shapes (22 Pieces Total Beige)
Bukihome$9.58467 rev
Promifun Moleskin Strips with Adhesive Blister Prevention Pads Mole Skin Tape Stickers for Feet Heel Shoes Padding-24 Sheets of 4 ShapesBeige
Promifun$9.75871 rev
Klyranix Moleskin for Blisters 2 by 15 Feet Moleskin for Feet Flexible Cushioning & Cut to Any Size Moleskin Tape for Running Hiking and Walking (1 Roll)
Klyranix$9.96226 rev
Trending
90-day click momentumKINDSHINE 60P Moleskin Strips with Adhesive Blister Prevention Pads Mole Skin Tape Stickers for Feet Heel Shoes PaddingBeige
kindshine$6.954.2★
Moleskin Adhesive Pads & Blister Bandages for Feet - 30ct Moleskin Padding for Feet Shoes Toes Heel - Blister Prevention Tape Patch for Walking Running & Sports - Variety Pack
CEYOME$9.764.7★
Promifun Moleskin Strips with Adhesive Blister Prevention Pads Mole Skin Tape Stickers for Feet Heel Shoes Padding-24 Sheets of 4 ShapesBeige
Promifun$9.754.5★
SpecOps Biosciences Ultra-Thin Athletic Moleskin 16 ft Roll
SpecOps Biosciences$18.964.6★
Dr. Scholls Moleskin Padding ROLL 1 roll // Thin Flexible Cushioning & Pain Relief - Cut to Any Size - Doctor Recommended - 24 Inches X 4 5/8 Inches
Dr. Scholl's$8.684.6★
What reviews say buyers love and hate about moleskin
What buyers praise and complain about, mined from review topics.What buyers love
“Quality product and delivered promptly”
“Sticks well”
“As advertised”
“Nice assorted sizes”
“comfortable it was”
“Amazing value”
“Effective”
“This moleskin is thick and soft”
“the durability is great”
“The flannel fabric is genuinely soft and comfortable — no bulk, no irritation, just a smooth barrier between your skin and your shoes”
What buyers complain about
“Poor adhesion”
“A little thicker than expected”
“Horrible allergic reaction”
“Falls Off Easily”
“Garbage quality”
“Too pricey”
“Didn't work for me”
“around mile 78 he developed a painful blister on the side of his toe”
“Inaccurate Description”
“it messed up the padding or it completely came off”
Top return reasons
Common moleskin questions
- Is moleskin profitable to sell on Amazon United States?
- The niche generates $2.2M/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +31.5%. Flapen's verdict: Launch it (56/100).
- How competitive is the moleskin niche?
- 9 brands and 38 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in moleskin?
- Top complaints mined from reviews: Adhesion/Stickiness, Thickness, Allergies. The return rate is 0.5%.
- When does demand for moleskin peak?
- Demand peaks in May–Jun; the busiest month runs 1.9× the quietest.
- What does it cost to enter the moleskin niche?
- Listings span $6.10–$18.96; the average listing price is $9.80 (sweet spot $15–$100). The average incumbent carries 2,328 reviews — the moat a new listing must climb.