Moleskin
MaybeBuyers convert on 15.7% of searches. But the top 5 products take 82% of clicks, so Moleskin is a Maybe.
- Flapen Score
- 56 / 100Top 21% of 14,768 Health & Household niches · +7 vs the category median of 4956
- Market size
- $2.2M/yr1.4M searches / yr
- 90-day growth
- +31.5%search demand this quarter
- Competition
- 82%top-5 click share · 9 brands · 38 sellers
Flapen Score
Moleskin against its category
The dotted line is the Health & Household average. Past it, Moleskin is stronger. Inside it, weaker.
Market
The Moleskin market on Amazon at a glance
Shoppers on Amazon United States searched for Moleskin 1.4M times last year and spent an estimated $2.2M. The top 5 brands take 91% of clicks. Demand peaks in May–Jun. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 15.7% of those searches ended in a purchase.
Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.7% of those searches ended in a purchase. Searches in the last 90 days moved +31.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.2M a year.
- Searches, last 12 months
- 1.4M
- Growth, 90 days vs prior 90
- +31.5%
- Conversion, latest week
- 15.7%
- Market size, estimated
- $2.2Ma year
- Peak month
- May1.9× the quietest month
- Top search term
- moleskin for blisters409K searches a year
02 · Price
A sale here is worth $9.80.
Listings sell for $9.80 on average, from $6.10 to $18.96. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 12,500 to 15,000 of them. At $9.80 that is $123K to $147K a year per listing.
- Average price
- $9.80under the $15 to $100 sweet spot
- Price range
- $6.10–$18.96
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 12,500–15,000
- Revenue per listing a year
- $123K–$147K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #28 within Foot Health. It carries 2,328 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #28in Foot Health
- Average rating
- 4.52 starsAmazon United States average 4.42 stars
- Average reviews
- 2,328per listing
- Listings tracked
- 11
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Moleskin products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
38
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
6%
- Brand 138%
- Brand 226%
- Brand 313%
- Brand 47%
- Brand 57%
- Brand 63%
- Open — no brand owns it (3 brands, 6%)
Demand
Moleskin search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun · busiest ÷ quietest = 1.9×
Search terms
Top Moleskin search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- moleskin for blisters409K/yr
- moleskin368K/yr
- moleskin padding82K/yr
- mole skin129K/yr
- mole skin for blisters93K/yr
- moleskin for feet123K/yr
- moleskin for shoes46K/yr
- moleskin tape58K/yr
- mole skin patch for feet34K/yr
- mole skin for shoe9K/yr
Reviews and returns
What reviews say buyers love and hate about Moleskin
We read the reviews and the return reasons for every product selling here.
“Poor adhesion”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Moleskin questions
Answered from the same tracked data.









