Moisturizing Hand Sanitizer

Shoppers searched for this 261K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -22.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $247K a year.

Searches, last 12 months

261K

Growth, 90 days vs prior 90

-22.2%

Conversion, latest week

5.0%

Market size, estimated

$247Ka year

Peak month

August2.9× the quietest month

Top search term

dove hand sanitizer65K searches a year

Listings sell for $18.83 on average, from $5.66 to $62.40. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $18.83 that is $5K to $9K a year per listing.

Average price

$18.83inside the $15 to $100 sweet spot

Price range

$5.66–$62.40

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

250–500

Revenue per listing a year

$5K–$9K

Returns

0.1%of orders · Amazon United States median 2.1%

66% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #221 within Antibiotics & Antiseptics. It carries 2,474 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

66%

Prime listings

62%

Out of stock, average day

6.5%

Average rank

#221in Antibiotics & Antiseptics

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

2,474per listing

Listings tracked

29

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

64 months