Moist Towelettes Individually Wrapped
Worth a lookShows low returns (0.2%), but a small market ($88K/yr) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Price range
Good$4.57–$40.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.17avg listing price — sweet spot $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Growth
Good+23.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad71%top-5 click share — a locked-up shelf
Review moat
Bad5,574.62avg incumbent reviews — the moat a new listing must climb
Market size
Bad$88K$88K/yr · 65K searches
Is moist towelettes individually wrapped profitable on Amazon?
According to Flapen's Amazon United States niche tracking, moist towelettes individually wrapped is a $88K/yr Amazon United States market (65K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Worth a look — 51/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
moist towelettes individually wrapped market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $85K–$113K
- units × avg price
- Conversion rate
- 9.6%
- Avg BSR
- #409
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 85%
- Out of stock
- 0.0%
- Avg brand age
- 59 months
- Avg seller age
- 148 days
Competition: brands, sellers & click share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
12 falling
Sellers
114
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
24%
- Kari-Out37%
- Wet Ones12%
- Medline9%
- Royal7%
- SUPREME IMPRESSION6%
- Purell6%
moist towelettes individually wrapped demand & seasonality
Weekly Amazon search volume, last 104 weeks — +23.9% search growth over the last 90 days.Peak months: Jul, Aug, Sep · busiest ÷ quietest = 2.4×
Top moist towelettes individually wrapped search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- moist towelettes individually wrapped32K/yr
- moist towelettes19K/yr
- towelettes individually wrapped9K/yr
- individually wrapped towelettes5K/yr
Top moist towelettes individually wrapped products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kari-Out Fresh Nap Lemon Moist Towelette - 100 Count
Kari-Out$7.264.4★1,709 rev
Wet Ones Hand and Face Wipes Unscented for Sensitive Skin Individually Wrapped 24 Count 6 Pack
Wet Ones$17.894.8★2,147 rev
Medline Alcohol-Free Moist Towelettes Individually Wrapped Perfect for Travel and On-the-Go Pack of 100
Medline$5.784.7★68 rev
Royal Moist Wet Wipe Towelette Individually Wrapped Package of 1000
Royal$28.034.4★1,133 rev
Fresh Lemon Moist Towelettes Individually Wrapped Hand Wipes for Travel Disposable Alcohol-Free Wet Wipes (50 Count Medium)
SUPREME IMPRESSION$6.474.4★17 rev
Newest
by launch dateFresh Lemon Moist Towelettes Individually Wrapped Hand Wipes for Travel Disposable Alcohol-Free Wet Wipes (50 Count Medium)
SUPREME IMPRESSION$6.4717 rev
60 Hot or Cold Wrapped Moist Towels 9 x 9 Moist Towelettes Individually Wrapped Scented Disposable Face & Hand Pre-Moistened Hand Wipes Soft Refreshing for Travel Spa Restaurant - Mixed
Avistar$40.66104 rev
Amazon Basics Adult Wet Wipes Flushable Fragrance Free 126 Count (3 Packs of 42) Packaging May Vary
Amazon Basics$4.5751,402 rev
Classycoo Compressed Towel 100 PCS Mini Tablets Disposable Portable Face Towel Cotton Coin Tissue Eco-Friendly for Travel Camping Hiking Sport Beauty Home Hand Cloths Outdoor Activities Pink
Classycoo$8.812,956 rev
WipeEssentials Hand Sanitizer Hand Wipes for Adults and Kids - 90 wipes - 3 Packs of 30ct Hand Sanitizing Wipes Travel Essentials
Diamond Wipes$10.323,803 rev
Trending
90-day click momentumFresh Lemon Moist Towelettes Individually Wrapped Hand Wipes for Travel Disposable Alcohol-Free Wet Wipes (50 Count Medium)
SUPREME IMPRESSION$6.474.4★
Classycoo Compressed Towel 100 PCS Mini Tablets Disposable Portable Face Towel Cotton Coin Tissue Eco-Friendly for Travel Camping Hiking Sport Beauty Home Hand Cloths Outdoor Activities Pink
Classycoo$8.814.6★
WipeEssentials Hand Sanitizer Hand Wipes for Adults and Kids - 90 wipes - 3 Packs of 30ct Hand Sanitizing Wipes Travel Essentials
Diamond Wipes$10.324.8★
PDI Castile Soap Towelette 1 Box of 100 Individually Wrapped 7.7x5 Wipes Gentle Soap Cleansing Towelettes for Personal Hygiene Hand & Facial Cleaning Travel & Patient Care
PDI$8.384.7★
60 Hot or Cold Wrapped Moist Towels 9 x 9 Moist Towelettes Individually Wrapped Scented Disposable Face & Hand Pre-Moistened Hand Wipes Soft Refreshing for Travel Spa Restaurant - Mixed
Avistar$40.664.8★
What reviews say buyers love and hate about moist towelettes individually wrapped
What buyers praise and complain about, mined from review topics.What buyers love
“Cleans well”
“They are affordable”
“Ease of use”
“The quality is consistent”
“Clean fragrance”
“As described”
“good size once opened”
“These are super smooth”
“Easy to carry”
“keep you clean”
What buyers complain about
“These wipes are so small”
“not as thick as the other brand I buy”
“Dried up”
“They smell of mildew”
“I do not feel clean”
“Where is the quality control”
“Waste of money”
“Awful falls apart even before using”
“difficult to remove easily”
“Too flimsy”
Top return reasons
Common moist towelettes individually wrapped questions
- Is moist towelettes individually wrapped profitable to sell on Amazon United States?
- The niche generates $88K/yr across 13 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +23.9%. Flapen's verdict: Worth a look (51/100).
- How competitive is the moist towelettes individually wrapped niche?
- 12 brands and 114 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in moist towelettes individually wrapped?
- Top complaints mined from reviews: Size-Overall, Thickness, Moist/Dry. The return rate is 0.2%.
- When does demand for moist towelettes individually wrapped peak?
- Demand peaks in Jul–Aug–Sep; the busiest month runs 2.4× the quietest.
- What does it cost to enter the moist towelettes individually wrapped niche?
- Listings span $4.57–$40.66; the average listing price is $14.17 (sweet spot $15–$100). The average incumbent carries 5,575 reviews — the moat a new listing must climb.