Moist Towelettes Individually Wrapped
MaybeAn estimated 0.2% of orders come back. But shoppers spend an estimated $88K a year here, so Moist Towelettes Individually Wrapped is a Maybe.
- Flapen Score
- 51 / 100Top 40% of 14,768 Health & Household niches · +2 vs the category median of 4951
- Market size
- $88K/yr65K searches / yr
- 90-day growth
- +23.9%search demand this quarter
- Competition
- 71%top-5 click share · 12 brands · 114 sellers
Flapen Score
Moist Towelettes Individually Wrapped against its category
The dotted line is the Health & Household average. Past it, Moist Towelettes Individually Wrapped is stronger. Inside it, weaker.
Market
The Moist Towelettes Individually Wrapped market on Amazon at a glance
Shoppers on Amazon United States searched for Moist Towelettes Individually Wrapped 65K times last year and spent an estimated $88K. The top 5 brands take 71% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 9.6% of those searches ended in a purchase.
Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.6% of those searches ended in a purchase. Searches in the last 90 days moved +23.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $88K a year.
- Searches, last 12 months
- 65K
- Growth, 90 days vs prior 90
- +23.9%
- Conversion, latest week
- 9.6%
- Market size, estimated
- $88Ka year
- Peak month
- August2.4× the quietest month
- Top search term
- moist towelettes individually wrapped32K searches a year
02 · Price
A sale here is worth $14.17.
Listings sell for $14.17 on average, from $4.57 to $40.66. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $14.17 that is $4K to $7K a year per listing.
- Average price
- $14.17under the $15 to $100 sweet spot
- Price range
- $4.57–$40.66
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$7K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #409 within Tissues, Toilet Paper & Sprays. It carries 5,575 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #409in Tissues, Toilet Paper & Sprays
- Average rating
- 4.52 starsAmazon United States average 4.42 stars
- Average reviews
- 5,575per listing
- Listings tracked
- 13
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Moist Towelettes Individually Wrapped products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Kari-Out Fresh Nap Lemon Moist Towelette - 100 Count
- Price
- $7.26
- Rating
- 4.4/5
- Reviews
- 1,709
- Age
- 6y ago
Wet Ones Hand and Face Wipes Unscented for Sensitive Skin Individually Wrapped 24 Count 6 Pack
- Price
- $17.89
- Rating
- 4.8/5
- Reviews
- 2,147
- Age
- 6y ago
Medline Alcohol-Free Moist Towelettes Individually Wrapped Perfect for Travel and On-the-Go Pack of 100
- Price
- $5.78
- Rating
- 4.7/5
- Reviews
- 68
- Age
- 11y ago
Royal Moist Wet Wipe Towelette Individually Wrapped Package of 1000
- Price
- $28.03
- Rating
- 4.4/5
- Reviews
- 1,133
- Age
- 15y ago
Fresh Lemon Moist Towelettes Individually Wrapped Hand Wipes for Travel Disposable Alcohol-Free Wet Wipes (50 Count Medium)
- Price
- $6.47
- Rating
- 4.4/5
- Reviews
- 17
- Age
- 5mo ago
Trending
estimated 90-day click momentumFresh Lemon Moist Towelettes Individually Wrapped Hand Wipes for Travel Disposable Alcohol-Free Wet Wipes (50 Count Medium)
- Price
- $6.47
- Rating
- 4.4/5
- Reviews
- 17
- Age
- 5mo ago
Classycoo Compressed Towel 100 PCS Mini Tablets Disposable Portable Face Towel Cotton Coin Tissue Eco-Friendly for Travel Camping Hiking Sport Beauty Home Hand Cloths Outdoor Activities Pink
- Price
- $8.81
- Rating
- 4.6/5
- Reviews
- 2,956
- Age
- 4y ago
WipeEssentials Hand Sanitizer Hand Wipes for Adults and Kids - 90 wipes - 3 Packs of 30ct Hand Sanitizing Wipes Travel Essentials
- Price
- $10.32
- Rating
- 4.8/5
- Reviews
- 3,803
- Age
- 4y ago
PDI Castile Soap Towelette 1 Box of 100 Individually Wrapped 7.7x5 Wipes Gentle Soap Cleansing Towelettes for Personal Hygiene Hand & Facial Cleaning Travel & Patient Care
- Price
- $8.38
- Rating
- 4.7/5
- Reviews
- 2,102
- Age
- 19y ago
60 Hot or Cold Wrapped Moist Towels 9 x 9 Moist Towelettes Individually Wrapped Scented Disposable Face & Hand Pre-Moistened Hand Wipes Soft Refreshing for Travel Spa Restaurant - Mixed
- Price
- $40.66
- Rating
- 4.8/5
- Reviews
- 104
- Age
- 11mo ago
Newest
by launch dateFresh Lemon Moist Towelettes Individually Wrapped Hand Wipes for Travel Disposable Alcohol-Free Wet Wipes (50 Count Medium)
- Price
- $6.47
- Rating
- 4.4/5
- Reviews
- 17
- Age
- 5mo ago
60 Hot or Cold Wrapped Moist Towels 9 x 9 Moist Towelettes Individually Wrapped Scented Disposable Face & Hand Pre-Moistened Hand Wipes Soft Refreshing for Travel Spa Restaurant - Mixed
- Price
- $40.66
- Rating
- 4.8/5
- Reviews
- 104
- Age
- 11mo ago
Amazon Basics Adult Wet Wipes Flushable Fragrance Free 126 Count (3 Packs of 42) Packaging May Vary
- Price
- $4.57
- Rating
- 4.5/5
- Reviews
- 51,402
- Age
- 4y ago
Classycoo Compressed Towel 100 PCS Mini Tablets Disposable Portable Face Towel Cotton Coin Tissue Eco-Friendly for Travel Camping Hiking Sport Beauty Home Hand Cloths Outdoor Activities Pink
- Price
- $8.81
- Rating
- 4.6/5
- Reviews
- 2,956
- Age
- 4y ago
WipeEssentials Hand Sanitizer Hand Wipes for Adults and Kids - 90 wipes - 3 Packs of 30ct Hand Sanitizing Wipes Travel Essentials
- Price
- $10.32
- Rating
- 4.8/5
- Reviews
- 3,803
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.
Brands
12 falling
Sellers
114
Est. top-5 brand share
71%
Top 20: 100%
Est. top-5 click share
71%
Top 20: 100%
Open market
24%
- Kari-Out37%
- Wet Ones12%
- Medline9%
- Royal7%
- SUPREME IMPRESSION6%
- Purell6%
Demand
Moist Towelettes Individually Wrapped search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug, Sep · busiest ÷ quietest = 2.4×
Search terms
Top Moist Towelettes Individually Wrapped search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- moist towelettes individually wrapped32K/yr
- moist towelettes19K/yr
- towelettes individually wrapped9K/yr
- individually wrapped towelettes5K/yr
Reviews and returns
What reviews say buyers love and hate about Moist Towelettes Individually Wrapped
We read the reviews and the return reasons for every product selling here.
“These wipes are so small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Moist Towelettes Individually Wrapped questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data