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Moist Heat

Maybe

Shoppers spend an estimated $4.1M a year here. But the top 5 brands take 100% of clicks, so Moist Heat is a Maybe.

Flapen Score
52
52 / 100
Top 36% of 14,768 Health & Household niches · +3 vs the category median of 49
Market size
$4.1M/yr1.3M searches / yr
90-day growth
-3.4%search demand this quarter
Competition
90%top-5 click share · 4 brands · 36 sellers

Flapen Score

Moist Heat against its category

The dotted line is the Health & Household average. Past it, Moist Heat is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Moist Heat market on Amazon at a glance

Shoppers on Amazon United States searched for Moist Heat 1.3M times last year and spent an estimated $4.1M. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 12.8% of those searches ended in a purchase.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.8% of those searches ended in a purchase. Searches in the last 90 days moved -3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.1M a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
-3.4%
Conversion, latest week
12.8%
Market size, estimated
$4.1Ma year
Peak month
December3.8× the quietest month
Top search term
bruder eye mask299K searches a year

02 · Price

A sale here is worth $23.71.

Listings sell for $23.71 on average, from $15.79 to $38.57. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 15,000 to 20,000 of them. At $23.71 that is $356K to $474K a year per listing.

Average price
$23.71inside the $15 to $100 sweet spot
Price range
$15.79–$38.57
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
150K–200K
Units per listing a year
15,000–20,000
Revenue per listing a year
$356K–$474K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #116 within Hot & Cold Therapies. It carries 8,798 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#116in Hot & Cold Therapies
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
8,798per listing
Listings tracked
7

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top Moist Heat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

36

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • Brand 182%
  • Brand 26%
  • Brand 36%
  • Brand 46%

Demand

Moist Heat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.8×

Search terms

Top Moist Heat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bruder eye mask299K/yr
  • bruder eye compress moist heat132K/yr
  • bruder mask81K/yr
  • bruder102K/yr
  • bruder moist heat eye compress50K/yr
  • optase moist heat mask43K/yr
  • bruder mask for dry eyes28K/yr
  • bruder mask moist heat eye compress20K/yr
  • thermalon dry eye moist heat compress12K/yr
  • thermalon8K/yr

Reviews and returns

What reviews say buyers love and hate about Moist Heat

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Comfort-Overall”
16%of negative reviews mention “Heating”
1.4%of orders come back
“Uneven heat”
A buyer, on “Heating”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Moist Heat questions

Answered from the same tracked data.