Moist Heat
MaybeShoppers spend an estimated $4.1M a year here. But the top 5 brands take 100% of clicks, so Moist Heat is a Maybe.
- Flapen Score
- 52 / 100Top 36% of 14,768 Health & Household niches · +3 vs the category median of 4952
- Market size
- $4.1M/yr1.3M searches / yr
- 90-day growth
- -3.4%search demand this quarter
- Competition
- 90%top-5 click share · 4 brands · 36 sellers
Flapen Score
Moist Heat against its category
The dotted line is the Health & Household average. Past it, Moist Heat is stronger. Inside it, weaker.
Market
The Moist Heat market on Amazon at a glance
Shoppers on Amazon United States searched for Moist Heat 1.3M times last year and spent an estimated $4.1M. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 12.8% of those searches ended in a purchase.
Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.8% of those searches ended in a purchase. Searches in the last 90 days moved -3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.1M a year.
- Searches, last 12 months
- 1.3M
- Growth, 90 days vs prior 90
- -3.4%
- Conversion, latest week
- 12.8%
- Market size, estimated
- $4.1Ma year
- Peak month
- December3.8× the quietest month
- Top search term
- bruder eye mask299K searches a year
02 · Price
A sale here is worth $23.71.
Listings sell for $23.71 on average, from $15.79 to $38.57. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 15,000 to 20,000 of them. At $23.71 that is $356K to $474K a year per listing.
- Average price
- $23.71inside the $15 to $100 sweet spot
- Price range
- $15.79–$38.57
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 15,000–20,000
- Revenue per listing a year
- $356K–$474K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #116 within Hot & Cold Therapies. It carries 8,798 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #116in Hot & Cold Therapies
- Average rating
- 4.50 starsAmazon United States average 4.42 stars
- Average reviews
- 8,798per listing
- Listings tracked
- 7
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Moist Heat products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.
Brands
4 rising
Sellers
36
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
0%
- Brand 182%
- Brand 26%
- Brand 36%
- Brand 46%
Demand
Moist Heat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.8×
Search terms
Top Moist Heat search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bruder eye mask299K/yr
- bruder eye compress moist heat132K/yr
- bruder mask81K/yr
- bruder102K/yr
- bruder moist heat eye compress50K/yr
- optase moist heat mask43K/yr
- bruder mask for dry eyes28K/yr
- bruder mask moist heat eye compress20K/yr
- thermalon dry eye moist heat compress12K/yr
- thermalon8K/yr
Reviews and returns
What reviews say buyers love and hate about Moist Heat
We read the reviews and the return reasons for every product selling here.
“Uneven heat”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Moist Heat questions
Answered from the same tracked data.









