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Moi Moi Cooking Pouch

Fail

Demand is soft, at -9.7% this quarter, so Moi Moi Cooking Pouch is a Fail.

Flapen Score
48
48 / 100
Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 49
Market size
$103K/yr73K searches / yr
90-day growth
-9.7%search demand this quarter
Competition
71%top-5 click share · 11 brands · 13 sellers

Flapen Score

Moi Moi Cooking Pouch against its category

The dotted line is the Health & Household average. Past it, Moi Moi Cooking Pouch is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Moi Moi Cooking Pouch market on Amazon at a glance

Shoppers on Amazon United States searched for Moi Moi Cooking Pouch 73K times last year and spent an estimated $103K. The top 5 brands take 81% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 7.4% of those searches ended in a purchase.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $103K a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
-9.7%
Conversion, latest week
7.4%
Market size, estimated
$103Ka year
Peak month
March1.3× the quietest month
Top search term
moi moi cooking pouch31K searches a year

02 · Price

A sale here is worth $18.95.

Listings sell for $18.95 on average, from $9.63 to $29.06. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $18.95 that is $5K to $9K a year per listing.

Average price
$18.95inside the $15 to $100 sweet spot
Price range
$9.63–$29.06
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$5K–$9K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #1,528 within Disposable Food Storage. It carries 359 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
87%
Out of stock, average day
8.1%
Average rank
#1,528in Disposable Food Storage
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
359per listing
Listings tracked
15

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Moi Moi Cooking Pouch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

11 rising

Sellers

13

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

13%

  • Brand 128%
  • Brand 217%
  • Brand 315%
  • Brand 410%
  • Brand 510%
  • Brand 67%
  • Open — no brand owns it (5 brands, 13%)

Demand

Moi Moi Cooking Pouch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KHoliday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Moi Moi Cooking Pouch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • moi moi cooking pouch31K/yr
  • moimoi cooking pouch17K/yr
  • moi moi pouch11K/yr
  • moimoi pouch4K/yr
  • moi moi3K/yr
  • moin moin pouch6K/yr

Reviews and returns

What reviews say buyers love and hate about Moi Moi Cooking Pouch

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
33%of negative reviews mention “Size-Overall”
0.9%of orders come back
“However, there's an issue with sizing”
A buyer, on “Size-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Moi Moi Cooking Pouch questions

Answered from the same tracked data.