Modere Toothpaste
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible17.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Great444.27avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+6.9%90-day search growth — must beat 0% to launch
Market size
Okay$148K$148K/yr · 90K searches
Avg price
Okay$9.36avg listing price — sweet spot $15–$100
Competition
Bad79%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$8.68–$12.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Is modere toothpaste profitable on Amazon?
According to Flapen's Amazon United States niche tracking, modere toothpaste is a $148K/yr Amazon United States market (90K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
modere toothpaste market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 15K–20K
- avg 1,250–1,500/product
- Revenue / yr
- $140K–$187K
- units × avg price
- Conversion rate
- 17.5%
- Avg BSR
- #262
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 65 months
- Avg seller age
- 144 days
Competition: brands, sellers & click share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
23
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- BIO SPECTRA ATTITUDE67%
- ATTITUDE33%
- Open — no brand owns it (0%)
modere toothpaste demand & seasonality
Weekly Amazon search volume, last 101 weeks — +6.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top modere toothpaste search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- attitude toothpaste69K/yr
- attitude toothpaste fluoride free9K/yr
- ewg toothpaste5K/yr
- ewg verified toothpaste4K/yr
- modere toothpaste2K/yr
- attitude toothpaste whitening1K/yr
Top modere toothpaste products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Attitude Whitening Fluoride-Free Toothpaste Peppermint Flavor Sugar-Free Plant & Mineral-Based Formula Vegan & Cruelty-Free Clean Oral Care 4.2 Oz
ATTITUDE$8.764.7★989 rev
Attitude Fluoride-Free Fresh Breath Toothpaste Peppermint Flavor EWG Verified Vegan & Cruelty-Free Sugar-Free Plant & Mineral-Based Ingredients Clean Oral Care 4.2 Oz
BIO SPECTRA ATTITUDE$8.684.6★402 rev
Attitude Whitening Toothpaste with Fluoride Peppermint Flavor EWG Verified Vegan & Cruelty-Free Sugar-Free Plant & Mineral-Based Ingredients Clean Oral Care 4.2 Oz
BIO SPECTRA ATTITUDE$9.184.6★397 rev
Attitude Kids Fluoride-Free Toothpaste EWG Verified Plant- and Mineral-Based Ingredients Vegan Sugar-Free Mango 4.2 Oz
BIO SPECTRA ATTITUDE$8.854.2★487 rev
Attitude Fluoride-Free Baby Toothpaste Safe Training Toothpaste Natural Origin Ingredients Gentle Oral Care for Babies & Toddlers Strawberry Flavor 2.6 Oz
ATTITUDE$12.834.5★998 rev
Newest
by launch dateAttitude Whitening Fluoride-Free Toothpaste Peppermint Flavor Sugar-Free Plant & Mineral-Based Formula Vegan & Cruelty-Free Clean Oral Care 4.2 Oz
ATTITUDE$8.76989 rev
Attitude Fluoride-Free Fresh Breath Toothpaste Peppermint Flavor EWG Verified Vegan & Cruelty-Free Sugar-Free Plant & Mineral-Based Ingredients Clean Oral Care 4.2 Oz
BIO SPECTRA ATTITUDE$8.68402 rev
Attitude Kids Fluoride-Free Toothpaste EWG Verified Plant- and Mineral-Based Ingredients Vegan Sugar-Free Mango 4.2 Oz
BIO SPECTRA ATTITUDE$8.85487 rev
Attitude Fluoride-Free Sensitive Toothpaste Spearmint Flavor EWG Verified Vegan & Cruelty-Free Sugar-Free Plant & Mineral-Based Ingredients Clean Oral Care 4.2 Oz
BIO SPECTRA ATTITUDE$9.05282 rev
Attitude Fluoride-Free Toothpaste Plant- and Mineral-Based Ingredients Vegan Cruelty-Free and Sugar-Free Coconut and Mint EWG Verified 4.2 Oz
BIO SPECTRA ATTITUDE$9.54266 rev
Trending
90-day click momentum
Attitude Toothpaste with Fluoride Prevents Tooth Decay and Cavities Vegan Cruelty-Free and Sugar-Free Blueberry 4.2 Oz
BIO SPECTRA ATTITUDE$9.154.5★
Attitude Fluoride-Free Fresh Breath Toothpaste Peppermint Flavor EWG Verified Vegan & Cruelty-Free Sugar-Free Plant & Mineral-Based Ingredients Clean Oral Care 4.2 Oz
BIO SPECTRA ATTITUDE$8.684.6★
Attitude Toothpaste with Fluoride Prevents Tooth Decay and Cavities Vegan Cruelty-Free and Sugar-Free Watermelon 4.2 Oz
BIO SPECTRA ATTITUDE$9.404.2★
Attitude Whitening Toothpaste with Fluoride Peppermint Flavor EWG Verified Vegan & Cruelty-Free Sugar-Free Plant & Mineral-Based Ingredients Clean Oral Care 4.2 Oz
BIO SPECTRA ATTITUDE$9.184.6★
Attitude Fluoride-Free Toothpaste Plant- and Mineral-Based Ingredients Vegan Cruelty-Free and Sugar-Free Coconut and Mint EWG Verified 4.2 Oz
BIO SPECTRA ATTITUDE$9.544.6★
What reviews say buyers love and hate about modere toothpaste
What buyers praise and complain about, mined from review topics.What buyers love
“Makes my teeth feel clean”
“Clean ingredients”
“This brand is awesome for multiple products”
“non-toxic which were a must for me”
“It solves a big problem for me so it is well worth the price”
“Fresh scent and taste”
“Good alternative to harsh toothpaste”
“Effectively cleans our kids teeth”
“Fresh breath, effective clean feeling, and tastes great”
“It's gentle on my teeth and gums and great value for my money”
What buyers complain about
“Expensive item”
“Texture not good”
“My toddler refuses to brush with this”
“The smell and taste are awful”
“Im very picky about ingredients”
“has wintergreen oil in it”
“Too liquid”
“not the best”
“Feels unsanitary when personal care product arrives in this condition”
“The baby got colics for the first time since birth”
Top return reasons
Common modere toothpaste questions
- Is modere toothpaste profitable to sell on Amazon United States?
- The niche generates $148K/yr across 11 tracked products. 90-day search growth is +6.9%. Flapen's verdict: Skip it (42/100).
- How competitive is the modere toothpaste niche?
- 2 brands and 23 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in modere toothpaste?
- Top complaints mined from reviews: Value For Money, Texture/Consistency-Overall, Ease Of Cleaning. The return rate is 0.6%.
- When does demand for modere toothpaste peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the modere toothpaste niche?
- Listings span $8.68–$12.83; the average listing price is $9.36 (sweet spot $15–$100). The average incumbent carries 444 reviews — the moat a new listing must climb.