Modere Toothpaste
FailThe top 5 brands take 100% of clicks, so Modere Toothpaste is a Fail.
- Flapen Score
- 42 / 100Ranks 11,318 of 14,768 Health & Household niches · −7 vs the category median of 4942
- Market size
- $148K/yr90K searches / yr
- 90-day growth
- +6.9%search demand this quarter
- Competition
- 79%top-5 click share · 2 brands · 23 sellers
Flapen Score
Modere Toothpaste against its category
The dotted line is the Health & Household average. Past it, Modere Toothpaste is stronger. Inside it, weaker.
Market
The Modere Toothpaste market on Amazon at a glance
Shoppers on Amazon United States searched for Modere Toothpaste 90K times last year and spent an estimated $148K. All 2 brands take every click. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 17.5% of those searches ended in a purchase.
Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.5% of those searches ended in a purchase. Searches in the last 90 days moved +6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $148K a year.
- Searches, last 12 months
- 90K
- Growth, 90 days vs prior 90
- +6.9%
- Conversion, latest week
- 17.5%
- Market size, estimated
- $148Ka year
- Peak month
- February1.4× the quietest month
- Top search term
- attitude toothpaste69K searches a year
02 · Price
A sale here is worth $9.36.
Listings sell for $9.36 on average, from $8.68 to $12.83. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At $9.36 that is $12K to $14K a year per listing.
- Average price
- $9.36under the $15 to $100 sweet spot
- Price range
- $8.68–$12.83
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- $12K–$14K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #262 within Toothpaste. It carries 444 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #262in Toothpaste
- Average rating
- 4.45 starsAmazon United States average 4.42 stars
- Average reviews
- 444per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top Modere Toothpaste products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Attitude Whitening Fluoride-Free Toothpaste Peppermint Flavor Sugar-Free Plant & Mineral-Based Formula Vegan & Cruelty-Free Clean Oral Care 4.2 Oz
- Price
- $8.76
- Rating
- 4.7/5
- Reviews
- 989
- Age
- 3y ago

Attitude Fluoride-Free Fresh Breath Toothpaste Peppermint Flavor EWG Verified Vegan & Cruelty-Free Sugar-Free Plant & Mineral-Based Ingredients Clean Oral Care 4.2 Oz
- Price
- $8.68
- Rating
- 4.6/5
- Reviews
- 402
- Age
- 3y ago

Attitude Whitening Toothpaste with Fluoride Peppermint Flavor EWG Verified Vegan & Cruelty-Free Sugar-Free Plant & Mineral-Based Ingredients Clean Oral Care 4.2 Oz
- Price
- $9.18
- Rating
- 4.6/5
- Reviews
- 397
- Age
- 5y ago

Attitude Kids Fluoride-Free Toothpaste EWG Verified Plant- and Mineral-Based Ingredients Vegan Sugar-Free Mango 4.2 Oz
- Price
- $8.85
- Rating
- 4.2/5
- Reviews
- 487
- Age
- 3y ago

Attitude Fluoride-Free Baby Toothpaste Safe Training Toothpaste Natural Origin Ingredients Gentle Oral Care for Babies & Toddlers Strawberry Flavor 2.6 Oz
- Price
- $12.83
- Rating
- 4.5/5
- Reviews
- 998
- Age
- 6y ago
Trending
estimated 90-day click momentum
Attitude Toothpaste with Fluoride Prevents Tooth Decay and Cavities Vegan Cruelty-Free and Sugar-Free Blueberry 4.2 Oz
- Price
- $9.15
- Rating
- 4.5/5
- Reviews
- 383
- Age
- 5y ago

Attitude Fluoride-Free Fresh Breath Toothpaste Peppermint Flavor EWG Verified Vegan & Cruelty-Free Sugar-Free Plant & Mineral-Based Ingredients Clean Oral Care 4.2 Oz
- Price
- $8.68
- Rating
- 4.6/5
- Reviews
- 402
- Age
- 3y ago

Attitude Toothpaste with Fluoride Prevents Tooth Decay and Cavities Vegan Cruelty-Free and Sugar-Free Watermelon 4.2 Oz
- Price
- $9.40
- Rating
- 4.2/5
- Reviews
- 317
- Age
- 5y ago

Attitude Whitening Toothpaste with Fluoride Peppermint Flavor EWG Verified Vegan & Cruelty-Free Sugar-Free Plant & Mineral-Based Ingredients Clean Oral Care 4.2 Oz
- Price
- $9.18
- Rating
- 4.6/5
- Reviews
- 397
- Age
- 5y ago

Attitude Fluoride-Free Toothpaste Plant- and Mineral-Based Ingredients Vegan Cruelty-Free and Sugar-Free Coconut and Mint EWG Verified 4.2 Oz
- Price
- $9.54
- Rating
- 4.6/5
- Reviews
- 266
- Age
- 3y ago
Newest
by launch date
Attitude Whitening Fluoride-Free Toothpaste Peppermint Flavor Sugar-Free Plant & Mineral-Based Formula Vegan & Cruelty-Free Clean Oral Care 4.2 Oz
- Price
- $8.76
- Rating
- 4.7/5
- Reviews
- 989
- Age
- 3y ago

Attitude Fluoride-Free Fresh Breath Toothpaste Peppermint Flavor EWG Verified Vegan & Cruelty-Free Sugar-Free Plant & Mineral-Based Ingredients Clean Oral Care 4.2 Oz
- Price
- $8.68
- Rating
- 4.6/5
- Reviews
- 402
- Age
- 3y ago

Attitude Kids Fluoride-Free Toothpaste EWG Verified Plant- and Mineral-Based Ingredients Vegan Sugar-Free Mango 4.2 Oz
- Price
- $8.85
- Rating
- 4.2/5
- Reviews
- 487
- Age
- 3y ago

Attitude Fluoride-Free Sensitive Toothpaste Spearmint Flavor EWG Verified Vegan & Cruelty-Free Sugar-Free Plant & Mineral-Based Ingredients Clean Oral Care 4.2 Oz
- Price
- $9.05
- Rating
- 4.4/5
- Reviews
- 282
- Age
- 3y ago

Attitude Fluoride-Free Toothpaste Plant- and Mineral-Based Ingredients Vegan Cruelty-Free and Sugar-Free Coconut and Mint EWG Verified 4.2 Oz
- Price
- $9.54
- Rating
- 4.6/5
- Reviews
- 266
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
23
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
79%
Top 20: 100%
Open market
0%
- BIO SPECTRA ATTITUDE67%
- ATTITUDE33%
- Open — no brand owns it (0%)
Demand
Modere Toothpaste search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Modere Toothpaste search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- attitude toothpaste69K/yr
- attitude toothpaste fluoride free9K/yr
- ewg toothpaste5K/yr
- ewg verified toothpaste4K/yr
- modere toothpaste2K/yr
- attitude toothpaste whitening1K/yr
Reviews and returns
What reviews say buyers love and hate about Modere Toothpaste
We read the reviews and the return reasons for every product selling here.
“Expensive item”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Modere Toothpaste questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









