Mmr
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great$56.68avg listing price — sweet spot $15–$100
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Price range
Good$23.76–$141.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Bad12,019.14avg incumbent reviews — the moat a new listing must climb
Competition
Bad82%top-5 click share — a locked-up shelf
Market size
Bad$56K$56K/yr · 15K searches
Growth
Bad-26.5%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Is mmr profitable on Amazon?
According to Flapen's Amazon United States niche tracking, mmr is a $56K/yr Amazon United States market (15K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Oct–Nov. Verdict: Skip it — 37/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
mmr market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $43K–$57K
- units × avg price
- Conversion rate
- 6.6%
- Avg BSR
- #43
- Page quality
- 0%
- Prime
- 43%
- Sponsored
- 43%
- Out of stock
- 16.1%
- Avg brand age
- 68 months
- Avg seller age
- 194 days
Competition: brands, sellers & click share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
0%
- BAD AXE RESTORATION PRODUCTS63%
- RMR Brands37%
- Open — no brand owns it (0%)
mmr demand & seasonality
Weekly Amazon search volume, last 103 weeks — -26.5% search growth over the last 90 days.Peak months: Aug, Oct, Nov · busiest ÷ quietest = 2.2×
Top mmr products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bad Axe MMR Instant Mold Stain and Mildew Stain Remover - Professional Strength Contractor Grade Cleaning Solution Professional Quality Formula Odor Removal 1 Gallon (1)
BAD AXE RESTORATION PRODUCTS$39.884.6★92 rev
Bad Axe MMR Instant Mold Stain and Mildew Stain Remover - Professional Strength Contractor Grade Cleaning Solution Professional Quality Formula Odor Removal 1 Gallon (4)
BAD AXE RESTORATION PRODUCTS$141.904.6★92 rev
RMR-86 Pro Contractor Grade Mold Stain & Mildew Stain Remover Cleaning Solution Professional Quality Formula 1 Gallon
RMR Brands$34.634.5★7,162 rev
RMR-86 Instant Mold and Mildew Stain Remover Spray - Scrub Free Formula 1 Gallon
RMR Brands$29.704.4★66,631 rev
Bad Axe MMR Instant Mold Stain and Mildew Stain Remover - Professional Strength Contractor Grade Cleaning Solution Professional Quality Formula Odor Removal 1 Gallon (2)
BAD AXE RESTORATION PRODUCTS$71.164.6★92 rev
Newest
by launch date
Bad Axe MMR Instant Mold Stain and Mildew Stain Remover - Professional Strength Contractor Grade Cleaning Solution Professional Quality Formula Odor Removal (1) Gallon & (1) 32oz
BAD AXE RESTORATION PRODUCTS$55.7314 rev
Bad Axe MMR Instant Mold Stain and Mildew Stain Remover - Professional Strength Contractor Grade Cleaning Solution Professional Quality Formula Odor Removal 1 Gallon (2)
BAD AXE RESTORATION PRODUCTS$71.1692 rev
Bad Axe MMR Instant Mold Stain and Mildew Stain Remover - Professional Strength Contractor Grade Cleaning Solution Professional Quality Formula Odor Removal 1 Gallon (4)
BAD AXE RESTORATION PRODUCTS$141.9092 rev
RMR-86 Instant Mold and Mildew Stain Remover Spray - Scrub Free Formula 1 Gallon
RMR Brands$29.7066,631 rev
RMR-86 Pro Contractor Grade Mold Stain & Mildew Stain Remover Cleaning Solution Professional Quality Formula 1 Gallon
RMR Brands$34.637,162 rev
Trending
90-day click momentumBad Axe MMR Instant Mold Stain and Mildew Stain Remover - Professional Strength Contractor Grade Cleaning Solution Professional Quality Formula Odor Removal 1 Gallon (2)
BAD AXE RESTORATION PRODUCTS$71.164.6★
RMR Brands DIY Mold & Stain Remover Bundle Complete Mold Killer & Mildew Prevention Kit Disinfectant Spray Includes 2-32 fluid ounce Bottles
RMR Brands$23.764.5★
RMR-86 Pro Contractor Grade Mold Stain & Mildew Stain Remover Cleaning Solution Professional Quality Formula 1 Gallon
RMR Brands$34.634.5★
Bad Axe MMR Instant Mold Stain and Mildew Stain Remover - Professional Strength Contractor Grade Cleaning Solution Professional Quality Formula Odor Removal 1 Gallon (4)
BAD AXE RESTORATION PRODUCTS$141.904.6★
RMR-86 Instant Mold and Mildew Stain Remover Spray - Scrub Free Formula 1 Gallon
RMR Brands$29.704.4★
What reviews say buyers love and hate about mmr
What buyers praise and complain about, mined from review topics.What buyers love
“overall a quality buy just for the mold remover”
“Does a great job”
“It cleans up nice”
“Worked as described”
“Great product for the price”
“made everything smell clean”
“Easy to use”
“easy to spray”
“RMR-86 is quite powerful”
“These are very effective products for removing mold”
What buyers complain about
“Very strong odor,”
“Did not work”
“leaked all over shipping box”
“Some of the stains were really bad”
“That makes it difficult to keep up with the cleaning buy this”
“But the product is way overpriced”
“it took out some of the color”
“other forms of discoloration”
“arrived in corroded soggy boxes”
“Our tiny bathroom is not well ventilated”
Top return reasons
Common mmr questions
- Is mmr profitable to sell on Amazon United States?
- The niche generates $56K/yr across 7 tracked products. 90-day search growth is -26.5%. Flapen's verdict: Skip it (37/100).
- How competitive is the mmr niche?
- 2 brands and 6 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in mmr?
- Top complaints mined from reviews: Smell, Functionality-Overall, Leak-Proof. The return rate is 1.2%.
- When does demand for mmr peak?
- Demand peaks in Aug–Oct–Nov; the busiest month runs 2.2× the quietest.
- What does it cost to enter the mmr niche?
- Listings span $23.76–$141.90; the average listing price is $56.68 (sweet spot $15–$100). The average incumbent carries 12,019 reviews — the moat a new listing must climb.