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Mk4

Maybe

An estimated 0.1% of orders come back. But the products selling today already average 4.6★, so Mk4 is a Maybe.

Flapen Score
51
51 / 100
Top 40% of 14,768 Health & Household niches · +2 vs the category median of 49
Market size
$262K/yr88K searches / yr
90-day growth
+0.4%search demand this quarter
Competition
70%top-5 click share · 13 brands · 42 sellers

Flapen Score

Mk4 against its category

The dotted line is the Health & Household average. Past it, Mk4 is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mk4 market on Amazon at a glance

Shoppers on Amazon United States searched for Mk4 88K times last year and spent an estimated $262K. The top 5 brands take 80% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 9.4% of those searches ended in a purchase.

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved +0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $262K a year.

Searches, last 12 months
88K
Growth, 90 days vs prior 90
+0.4%
Conversion, latest week
9.4%
Market size, estimated
$262Ka year
Peak month
May1.6× the quietest month
Top search term
mk419K searches a year

02 · Price

A sale here is worth $31.62.

Listings sell for $31.62 on average, from $9.70 to $73.59. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $31.62 that is $16K to $24K a year per listing.

Average price
$31.62inside the $15 to $100 sweet spot
Price range
$9.70–$73.59
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
$16K–$24K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #483 within Vitamin K1. It carries 2,452 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#483in Vitamin K1
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
2,452per listing
Listings tracked
16

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
74 months

Products

Top Mk4 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

Brands

13 falling

Sellers

42

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

16%

  • Brand 152%
  • Brand 211%
  • Brand 37%
  • Brand 45%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (7 brands, 16%)

Demand

Mk4 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Mk4 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mk419K/yr
  • vitamin k2 mk416K/yr
  • k2 mk411K/yr
  • life extension k211K/yr
  • mk4 vitamin k26K/yr
  • life extension vitamin k25K/yr
  • life extension mega k24K/yr
  • mk-44K/yr
  • life extension k2 mk73K/yr
  • mega k23K/yr

Reviews and returns

What reviews say buyers love and hate about Mk4

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Dosage”
0.1%of orders come back
“Low dose is harder to find”
A buyer, on “Dosage”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Mk4 questions

Answered from the same tracked data.