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Mk-7 Vitamin K-2 100 Mcg

Fail

The top 5 brands take 95% of clicks, so Mk-7 Vitamin K-2 100 Mcg is a Fail.

Flapen Score
41
41 / 100
Ranks 11,806 of 14,768 Health & Household niches · −8 vs the category median of 49
Market size
$109K/yr34K searches / yr
90-day growth
-9.0%search demand this quarter
Competition
81%top-5 click share · 7 brands · 525 sellers

Flapen Score

Mk-7 Vitamin K-2 100 Mcg against its category

The dotted line is the Health & Household average. Past it, Mk-7 Vitamin K-2 100 Mcg is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mk-7 Vitamin K-2 100 Mcg market on Amazon at a glance

Shoppers on Amazon United States searched for Mk-7 Vitamin K-2 100 Mcg 34K times last year and spent an estimated $109K. The top 5 brands take 95% of clicks. Demand peaks in Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 17.8% of those searches ended in a purchase.

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.8% of those searches ended in a purchase. Searches in the last 90 days moved -9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $109K a year.

Searches, last 12 months
34K
Growth, 90 days vs prior 90
-9.0%
Conversion, latest week
17.8%
Market size, estimated
$109Ka year
Peak month
December1.8× the quietest month
Top search term
mk-7 vitamin k-2 100 mcg10K searches a year

02 · Price

A sale here is worth $18.21.

Listings sell for $18.21 on average, from $8.27 to $32.41. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $18.21 that is $9K to $14K a year per listing.

Average price
$18.21inside the $15 to $100 sweet spot
Price range
$8.27–$32.41
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
$9K–$14K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #373 within Vitamin D. It carries 4,045 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#373in Vitamin D
Average rating
4.73 starsAmazon United States average 4.42 stars
Average reviews
4,045per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 89 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
89 months

Products

Top Mk-7 Vitamin K-2 100 Mcg products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

7 flat

Sellers

525

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

2%

  • Brand 181%
  • Brand 24%
  • Brand 34%
  • Brand 43%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (1 brand, 2%)

Demand

Mk-7 Vitamin K-2 100 Mcg search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Mk-7 Vitamin K-2 100 Mcg search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mk-7 vitamin k-2 100 mcg10K/yr
  • menaq79K/yr
  • now k2 mk75K/yr
  • now mk7 vitamin k2 100mcg2K/yr
  • now mk73K/yr
  • mk-7 vitamin k-2 300 mcg2K/yr
  • now mk7 vitamin k22K/yr

Reviews and returns

What reviews say buyers love and hate about Mk-7 Vitamin K-2 100 Mcg

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Vitamin”
8%of negative reviews mention “Size-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Small, and only one a day”
A buyer, on “Size-Overall”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Mk-7 Vitamin K-2 100 Mcg questions

Answered from the same tracked data.