Mk-7 Vitamin K-2 100 Mcg
FailThe top 5 brands take 95% of clicks, so Mk-7 Vitamin K-2 100 Mcg is a Fail.
- Flapen Score
- 41 / 100Ranks 11,806 of 14,768 Health & Household niches · −8 vs the category median of 4941
- Market size
- $109K/yr34K searches / yr
- 90-day growth
- -9.0%search demand this quarter
- Competition
- 81%top-5 click share · 7 brands · 525 sellers
Flapen Score
Mk-7 Vitamin K-2 100 Mcg against its category
The dotted line is the Health & Household average. Past it, Mk-7 Vitamin K-2 100 Mcg is stronger. Inside it, weaker.
Market
The Mk-7 Vitamin K-2 100 Mcg market on Amazon at a glance
Shoppers on Amazon United States searched for Mk-7 Vitamin K-2 100 Mcg 34K times last year and spent an estimated $109K. The top 5 brands take 95% of clicks. Demand peaks in Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 17.8% of those searches ended in a purchase.
Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.8% of those searches ended in a purchase. Searches in the last 90 days moved -9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $109K a year.
- Searches, last 12 months
- 34K
- Growth, 90 days vs prior 90
- -9.0%
- Conversion, latest week
- 17.8%
- Market size, estimated
- $109Ka year
- Peak month
- December1.8× the quietest month
- Top search term
- mk-7 vitamin k-2 100 mcg10K searches a year
02 · Price
A sale here is worth $18.21.
Listings sell for $18.21 on average, from $8.27 to $32.41. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $18.21 that is $9K to $14K a year per listing.
- Average price
- $18.21inside the $15 to $100 sweet spot
- Price range
- $8.27–$32.41
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $9K–$14K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #373 within Vitamin D. It carries 4,045 reviews at 4.73 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #373in Vitamin D
- Average rating
- 4.73 starsAmazon United States average 4.42 stars
- Average reviews
- 4,045per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 89 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 89 months
Products
Top Mk-7 Vitamin K-2 100 Mcg products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Aug 5, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
NOW Foods Supplements MK-7 Vitamin K-2 100 mcg Cardiovascular Support* Supports Bone Health* 120 Veg Capsules
- Price
- $16.14
- Rating
- 4.7/5
- Reviews
- 8,723
- Age
- 9y ago

Now Supplements MK-7 Vitamin K-2 100 mcg Cardiovascular Support* Supports Bone Health* 180 Veg Capsules
- Price
- $32.41
- Rating
- 4.8/5
- Reviews
- 363
- Age
- 2y ago

Now Foods Supplements MK-7 Vitamin K-2 300 mcg Cardiovascular Support* Supports Bone Health* 120 Veg Capsules
- Price
- $24.52
- Rating
- 4.8/5
- Reviews
- 1,323
- Age
- 2y ago

NOW Foods Supplements Vitamin K2 (MK-7) 300 mcg Extra Strength Supports Bone Health* 60 Veg Capsules
- Price
- $16.63
- Rating
- 4.8/5
- Reviews
- 1,323
- Age
- 6y ago

NOW Foods Supplements MK-7 Vitamin K-2 100 mcg Cardiovascular Support* Supports Bone Health* 60 Veg Capsules
- Price
- $11.72
- Rating
- 4.7/5
- Reviews
- 8,723
- Age
- 15y ago
Trending
estimated 90-day click momentum
Now Supplements MK-7 Vitamin K-2 100 mcg Cardiovascular Support* Supports Bone Health* 180 Veg Capsules
- Price
- $32.41
- Rating
- 4.8/5
- Reviews
- 363
- Age
- 2y ago

Now Foods Supplements MK-7 Vitamin K-2 300 mcg Cardiovascular Support* Supports Bone Health* 120 Veg Capsules
- Price
- $24.52
- Rating
- 4.8/5
- Reviews
- 1,323
- Age
- 2y ago

Carlyle Vitamin K2 MK7 100 mcg | 150 Softgels | Bioactive Trans-Form MK7
- Price
- $8.27
- Rating
- 4.6/5
- Reviews
- 1,320
- Age
- 3y ago

Truevantage Vitamin K2 MK-7 180 mcg MenaQ7-60 Vegetable Capsules
- Price
- $22.87
- Rating
- 4.8/5
- Reviews
- 766
- Age
- 9y ago

NOW Foods Supplements MK-7 Vitamin K-2 100 mcg Cardiovascular Support* Supports Bone Health* 120 Veg Capsules
- Price
- $16.14
- Rating
- 4.7/5
- Reviews
- 8,723
- Age
- 9y ago
Newest
by launch date
Now Supplements MK-7 Vitamin K-2 100 mcg Cardiovascular Support* Supports Bone Health* 180 Veg Capsules
- Price
- $32.41
- Rating
- 4.8/5
- Reviews
- 363
- Age
- 2y ago

Now Foods Supplements MK-7 Vitamin K-2 300 mcg Cardiovascular Support* Supports Bone Health* 120 Veg Capsules
- Price
- $24.52
- Rating
- 4.8/5
- Reviews
- 1,323
- Age
- 2y ago

Carlyle Vitamin K2 MK7 100 mcg | 150 Softgels | Bioactive Trans-Form MK7
- Price
- $8.27
- Rating
- 4.6/5
- Reviews
- 1,320
- Age
- 3y ago

Bronson Vitamin K2 MK-7 100 mcg K2 as MK7 Menaquinone 120 Tablets
- Price
- $9.96
- Rating
- 4.7/5
- Reviews
- 4,010
- Age
- 3y ago

Nutricost Vitamin K2 MK-7 100 mcg 240 Softgels Gluten Free GMO-Free
- Price
- $17.48
- Rating
- 4.7/5
- Reviews
- 6,305
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 81% of clicks. A locked shelf that new listings rarely crack.
Brands
7 flat
Sellers
525
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
81%
Top 20: 100%
Open market
2%
- NOW Foods81%
- Nutricost4%
- Truevantage Nutrition4%
- Doctor's BEST3%
- Bronson3%
- Carlyle3%
- Open — no brand owns it (1 brand, 2%)
Demand
Mk-7 Vitamin K-2 100 Mcg search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.8×
Search terms
Top Mk-7 Vitamin K-2 100 Mcg search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- mk-7 vitamin k-2 100 mcg10K/yr
- menaq79K/yr
- now k2 mk75K/yr
- now mk7 vitamin k2 100mcg2K/yr
- now mk73K/yr
- mk-7 vitamin k-2 300 mcg2K/yr
- now mk7 vitamin k22K/yr
Reviews and returns
What reviews say buyers love and hate about Mk-7 Vitamin K-2 100 Mcg
We read the reviews and the return reasons for every product selling here.
“Small, and only one a day”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mk-7 Vitamin K-2 100 Mcg questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









