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Mite Be Gone

Maybe

An estimated 0.6% of orders come back. But the top 5 brands take 91% of clicks, so Mite Be Gone is a Maybe.

Flapen Score
62
62 / 100
Top 8% of 14,768 Health & Household niches · +13 vs the category median of 49
Market size
$206K/yr66K searches / yr
90-day growth
+60.5%search demand this quarter
Competition
56%top-5 click share · 12 brands · 14 sellers

Flapen Score

Mite Be Gone against its category

The dotted line is the Health & Household average. Past it, Mite Be Gone is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mite Be Gone market on Amazon at a glance

Shoppers on Amazon United States searched for Mite Be Gone 66K times last year and spent an estimated $206K. The top 5 brands take 91% of clicks. Demand peaks in Jan–Aug–Sep. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 8.0% of those searches ended in a purchase.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved +60.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $206K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
+60.5%
Conversion, latest week
8.0%
Market size, estimated
$206Ka year
Peak month
September2.6× the quietest month
Top search term
kill mites on human body13K searches a year

02 · Price

A sale here is worth $39.27.

Listings sell for $39.27 on average, from $8.63 to $210.21. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $39.27 that is $4K to $10K a year per listing.

Average price
$39.27inside the $15 to $100 sweet spot
Price range
$8.63–$210.21
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$4K–$10K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #157 within Itching & Rash Treatments. It carries 1,542 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
92%
Out of stock, average day
4.4%
Average rank
#157in Itching & Rash Treatments
Average rating
4.23 starsAmazon United States average 4.42 stars
Average reviews
1,542per listing
Listings tracked
25

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
74 months

Products

Top Mite Be Gone products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

14

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

56%

Top 20: 95%

Open market

8%

  • Brand 143%
  • Brand 240%
  • Brand 33%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (6 brands, 8%)

Demand

Mite Be Gone search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Aug, Sep · busiest ÷ quietest = 2.6×

Search terms

Top Mite Be Gone search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kill mites on human body13K/yr
  • mite be gone30K/yr
  • mite b gone8K/yr
  • get rid of mites on humans7K/yr
  • mite killer for skin3K/yr
  • mites be gone3K/yr
  • how to kill mites on humans2K/yr

Reviews and returns

What reviews say buyers love and hate about Mite Be Gone

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Functionality-Overall”
0.6%of orders come back
“it did not provide the level of effectiveness we were hoping for”
A buyer, on “Functionality-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Mite Be Gone questions

Answered from the same tracked data.