Misfits Protein Bar
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Review moat
Great405.71avg incumbent reviews — the moat a new listing must climb
Avg price
Great$16.93avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$2.82–$28.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$242K$242K/yr · 142K searches
Growth
Bad-6.1%90-day search growth — must beat 0% to launch
Competition
Bad92%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Is misfits protein bar profitable on Amazon?
According to Flapen's Amazon United States niche tracking, misfits protein bar is a $242K/yr Amazon United States market (142K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–Jun. Verdict: Skip it — 48/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
misfits protein bar market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 20K–25K
- avg 3,000–4,000/product
- Revenue / yr
- $339K–$423K
- units × avg price
- Conversion rate
- 10.1%
- Avg BSR
- #519
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 62 months
- Avg seller age
- 136 days
Competition: brands, sellers & click share
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
547
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
92%
Top 20: 100%
Open market
0%
- Misfits100%
misfits protein bar demand & seasonality
Weekly Amazon search volume, last 103 weeks — -6.1% search growth over the last 90 days.Peak months: Apr, Jun · busiest ÷ quietest = 2.1×
Top misfits protein bar search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- misfits protein bar123K/yr
- misfit bars6K/yr
- misfit protein bars3K/yr
- misfits vegan protein bar2K/yr
- misfits bars2K/yr
- misfits protein bars2K/yr
- misfits bar2K/yr
- misfits market2K/yr
Top misfits protein bar products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Misfits Protein Bar Variety Pack | Nutrition Bars - 14-15g Protein 1g Sugar Plant-based Low Carb Non-GMO Gluten Free Snacks | Vegan Protein Bars | Pack of 12 Multiple Flavors
Misfits$27.964.3★2,557 rev
Misfits Vegan Protein Bars - Fudgey Brownie Batter| Nutrition Bars - 14g Protein 1g Sugar Plant-based Low Carb Non-GMO Gluten Free Snacks | Pack of 12
Misfits$26.224.7★46 rev
Misfits Vegan Protein Bars - Speculoos Cookie Butter | Nutrition Bars - 15g Protein 1g Sugar Plant-based Low Carb Non-GMO Gluten Free Snacks | Pack of 12
Misfits$27.564.5★54 rev
Misfits High Protein Bar Cookie Dough Gluten Free Non GMO Plant Based Vegan Protein Bar Low Sugar High Fiber Snack
Misfits$2.834.0★22 rev
Misfits High Protein Bar Cookie Butter Non GMO Plant Based Vegan Protein Bar Low Sugar High Fiber Snack
Misfits$2.854.1★55 rev
Newest
by launch dateMisfits Vegan Protein Bars - Fudgey Brownie Batter| Nutrition Bars - 14g Protein 1g Sugar Plant-based Low Carb Non-GMO Gluten Free Snacks | Pack of 12
Misfits$26.2246 rev
Misfits Vegan Protein Bars - Speculoos Cookie Butter | Nutrition Bars - 15g Protein 1g Sugar Plant-based Low Carb Non-GMO Gluten Free Snacks | Pack of 12
Misfits$27.5654 rev
Misfits Vegan Protein Bars - Sweet Caramel Fudge | Nutrition Bars - 15g Protein 1g Sugar Plant-based Low Carb Non-GMO Gluten Free Snacks | Pack of 12
Misfits$28.2650 rev
Misfits High Protein Bar Cookie Dough Gluten Free Non GMO Plant Based Vegan Protein Bar Low Sugar High Fiber Snack
Misfits$2.8322 rev
Misfits High Protein Bar Cookie Butter Non GMO Plant Based Vegan Protein Bar Low Sugar High Fiber Snack
Misfits$2.8555 rev
Trending
90-day click momentumMisfits Vegan Protein Bars - Fudgey Brownie Batter| Nutrition Bars - 14g Protein 1g Sugar Plant-based Low Carb Non-GMO Gluten Free Snacks | Pack of 12
Misfits$26.224.7★
Misfits Vegan Protein Bars - Sweet Caramel Fudge | Nutrition Bars - 15g Protein 1g Sugar Plant-based Low Carb Non-GMO Gluten Free Snacks | Pack of 12
Misfits$28.264.4★
Misfits Vegan Protein Bars - Speculoos Cookie Butter | Nutrition Bars - 15g Protein 1g Sugar Plant-based Low Carb Non-GMO Gluten Free Snacks | Pack of 12
Misfits$27.564.5★
Misfits High Protein Bar Cookie Dough Gluten Free Non GMO Plant Based Vegan Protein Bar Low Sugar High Fiber Snack
Misfits$2.834.0★
Misfits High Protein Bar Cookie Butter Non GMO Plant Based Vegan Protein Bar Low Sugar High Fiber Snack
Misfits$2.854.1★
What reviews say buyers love and hate about misfits protein bar
What buyers praise and complain about, mined from review topics.What buyers love
“Great taste”
“Great protein bars”
“Flavor is good”
“satisfied my sweet tooth”
“has a good texture”
“Vegan bar”
“chewy with slight crunchies that makes them really satisfying”
“not extremely chewy, which i appreciate”
“Pretty good quality protein bar”
“Convenient snack”
What buyers complain about
“Artificial tasting and chalky”
“Missing flavors”
“I feel like Im eating a candy bar not a protein bar”
“The texture is grainy”
“Not the best”
“wish they werent so expensive”
“have low sugar content”
“I personally found them very bitter and unpleasant”
“They have an aftertaste of artificial sweeteners that is unpleasant”
“Gross”
Top return reasons
Common misfits protein bar questions
- Is misfits protein bar profitable to sell on Amazon United States?
- The niche generates $242K/yr across 7 tracked products. 90-day search growth is -6.1%. Flapen's verdict: Skip it (48/100).
- How competitive is the misfits protein bar niche?
- 1 brands and 547 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in misfits protein bar?
- Top complaints mined from reviews: Taste-Overall, Flavor, Nutritional Content. The return rate is 0.0%.
- When does demand for misfits protein bar peak?
- Demand peaks in Apr–Jun; the busiest month runs 2.1× the quietest.
- What does it cost to enter the misfits protein bar niche?
- Listings span $2.82–$28.26; the average listing price is $16.93 (sweet spot $15–$100). The average incumbent carries 406 reviews — the moat a new listing must climb.