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Miralax for Kids

Fail

The top 5 brands take 97% of clicks, so Miralax for Kids is a Fail.

Flapen Score
46
46 / 100
Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 49
Market size
$328K/yr168K searches / yr
90-day growth
+9.3%search demand this quarter
Competition
83%top-5 click share · 6 brands · 53 sellers

Flapen Score

Miralax for Kids against its category

The dotted line is the Health & Household average. Past it, Miralax for Kids is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Miralax for Kids market on Amazon at a glance

Shoppers on Amazon United States searched for Miralax for Kids 168K times last year and spent an estimated $328K. The top 5 brands take 97% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 13.9% of those searches ended in a purchase.

Shoppers searched for this 168K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.9% of those searches ended in a purchase. Searches in the last 90 days moved +9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $328K a year.

Searches, last 12 months
168K
Growth, 90 days vs prior 90
+9.3%
Conversion, latest week
13.9%
Market size, estimated
$328Ka year
Peak month
May1.4× the quietest month
Top search term
miralax kids69K searches a year

02 · Price

A sale here is worth $14.10.

Listings sell for $14.10 on average, from $5.86 to $27.61. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At $14.10 that is $14K to $18K a year per listing.

Average price
$14.10under the $15 to $100 sweet spot
Price range
$5.86–$27.61
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
$14K–$18K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #34 within Digestion & Nausea. It carries 12,279 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#34in Digestion & Nausea
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
12,279per listing
Listings tracked
9

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
66 months

Products

Top Miralax for Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

53

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • Brand 167%
  • Brand 210%
  • Brand 38%
  • Brand 46%
  • Brand 56%
  • Brand 63%

Demand

Miralax for Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Miralax for Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • miralax kids69K/yr
  • miralax for kids34K/yr
  • kids miralax23K/yr
  • miralax gummies for kids8K/yr
  • childrens miralax7K/yr
  • miralax kids powder6K/yr
  • miralax for toddlers5K/yr
  • kids miralax gummies3K/yr
  • toddler miralax3K/yr
  • miralax for kids 3-64K/yr

Reviews and returns

What reviews say buyers love and hate about Miralax for Kids

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Efficiency”
18%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Taste nasty”
A buyer, on “Taste-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Miralax for Kids questions

Answered from the same tracked data.