Is mint chocolate protein shake profitable to sell on Amazon United States?

The niche generates $24K/yr across 31 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is -33.0%. Flapen's verdict: Skip it (44/100).

How competitive is the mint chocolate protein shake niche?

16 brands and 74 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in mint chocolate protein shake?

Top complaints mined from reviews: Taste-Overall, Flavor, Value For Money. The return rate is 0.0%.

When does demand for mint chocolate protein shake peak?

Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 4.3× the quietest.

What does it cost to enter the mint chocolate protein shake niche?

Listings span $8.84–$62.43; the average listing price is $32.77 (sweet spot $15–$100). The average incumbent carries 5,564 reviews — the moat a new listing must climb.

Mint Chocolate Protein Shake

Skip it

A small market ($24K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$32.77

avg listing price — sweet spot $15–$100

Price range

Great$8.84–$62.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Review moat

Bad5,564.35

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-33.0%

90-day search growth — must beat 0% to launch

Market size

Bad$24K

$24K/yr · 35K searches

Is mint chocolate protein shake profitable on Amazon?

According to Flapen's Amazon United States niche tracking, mint chocolate protein shake is a $24K/yr Amazon United States market (35K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 44/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

mint chocolate protein shake market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 2K–2K; avg 100–250/product
Revenue / yr: $49K–$66K; units × avg price
Conversion rate: 2.1%
Avg BSR: #77
Page quality: 0%
Prime: 84%
Sponsored: 87%
Out of stock: 7.0%
Avg brand age: 66 months
Avg seller age: 148 days

Competition: brands, sellers & click share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 rising

Sellers

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

47%

Top 20: 87%

Open market

21%

Premier Protein33%
Labrada14%
GNC13%
FlavCity8%
Quest6%
MOOCHI5%

mint chocolate protein shake demand & seasonality

Weekly Amazon search volume, last 67 weeks — -33.0% search growth over the last 90 days.

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 4.3×

Open Trend

Top mint chocolate protein shake search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

mint chocolate protein shake13K/yr -32.7%1.9% conv.
mint protein shake9K/yr -41.3%2.0% conv.
chocolate mint protein shake7K/yr -13.0%2.3% conv.
peppermint protein shake3K/yr -40.4%0.3% conv.
peppermint mocha protein shake3K/yr -46.1%0.3% conv.

All search terms

Top mint chocolate protein shake products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Labrada Lean Body Ready-to-Drink Mint Chocolate Protein Shake 40g Protein Whey Blend 0 Sugar Gluten Free 22 Vitamins & Minerals (Recyclable Carton & Lid - Pack of 12) LABRADA

Labrada$41.374.0★209 rev

GNC Total Lean Lean Shake - Chocolate Mint - 14oz. | 12 Bottles

GNC$34.914.5★31 rev

FlavCity All in One Protein Shake Powder Mint Chocolate - On the Go Meal Alternative + Collagen Peptides Reishi & Cordyceps - Focus Skin Hair & Joint Support - 100% Grass Fed Whey 20 Servings

FlavCity$59.694.7★172 rev

Premier Protein Shake Chocolate Peanut Butter 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health 11 fl oz 12 Pack

Premier Protein$24.394.7★4,569 rev

Protein Shake Variety Pack 8 Ready-to-Drink Chocolate & Mint-Style Protein Beverages 11 fl oz Bottles | Includes Free Reusable Water Bottle | Custom Bundled by MOOCHI

MOOCHI$39.980.0★0 rev

Newest

by launch date

Premier Protein Shake LIMITED EDITION Orange Cream Swirl 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health Gluten-Free 11.5 fl oz (12 Pack)

Premier Protein$28.62347 rev

2mo ago

Protein Shake Variety Pack 8 Ready-to-Drink Chocolate & Mint-Style Protein Beverages 11 fl oz Bottles | Includes Free Reusable Water Bottle | Custom Bundled by MOOCHI

MOOCHI$39.980 rev

6mo ago

FlavCity All in One Protein Shake Powder Mint Chocolate - On the Go Meal Alternative + Collagen Peptides Reishi & Cordyceps - Focus Skin Hair & Joint Support - 100% Grass Fed Whey 20 Servings

FlavCity$59.69172 rev

6mo ago

Premier Protein COFFEEHOUSE Mocha Protein Shake with Caffeine 30g Protein No Added Sugar 24 Vitamins & Minerals Coffee Beverage for Energy Gluten-Free 11.5 fl oz (12 Pack)

Premier Protein$26.07524 rev

7mo ago

Clean Simple Eats Whey Isolate Protein Powder Mint Chocolate Cookie Naturally Sweetened Zero Added Sugar 20g 100% Grass Fed Protein Powder with Digestive Enzymes Gluten Free Non GMO 10 Sticks

Clean Simple Eats$31.92156 rev

10mo ago

What reviews say buyers love and hate about mint chocolate protein shake

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall37%

“Absolutely delicious”

Nutritional Content19%

“Delicious nutrition”

Flavor19%

“Refreshing flavor”

Quality-Overall3%

“Good variety”

Value For Money3%

“Good price”

Sweetness1%

“Great sweet tooth satisfying”

Ease Of Use1%

“Easier to open”

Texture/Consistency-Overall1%

“Very good texture”

Advertised Vs Actual Product1%

“As advertised”

Soft Feel1%

“Smooth and creamy”

What buyers complain about

Taste-Overall26%

“Chemical taste”

Flavor14%

“The flavor is very weak”

Value For Money8%

“price is a bit high”

Nutritional Content4%

“It just seems unhealthy”

Sweetness4%

“not as sweet”

Dilute/Watery2%

“Watery Consistency”

Quality-Overall2%

“Quality control iffy”

Ingredients-Overall1%

“has some unhealthy ingredients”

Stale/Rotten/Spoiled1%

“two containers of product were rotten”

Thickness1%

“Tooooo thick”

Top return reasons

Flavor60%

Size-Overall20%

Quality-Overall20%

Common mint chocolate protein shake questions

Is mint chocolate protein shake profitable to sell on Amazon United States?: The niche generates $24K/yr across 31 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is -33.0%. Flapen's verdict: Skip it (44/100).
How competitive is the mint chocolate protein shake niche?: 16 brands and 74 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in mint chocolate protein shake?: Top complaints mined from reviews: Taste-Overall, Flavor, Value For Money. The return rate is 0.0%.
When does demand for mint chocolate protein shake peak?: Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 4.3× the quietest.
What does it cost to enter the mint chocolate protein shake niche?: Listings span $8.84–$62.43; the average listing price is $32.77 (sweet spot $15–$100). The average incumbent carries 5,564 reviews — the moat a new listing must climb.