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Mint Chocolate Protein Powder

Worth a look

Shows low returns (0.0%), but soft demand (-11.6% this quarter) keeps it on the watch list.

Market size 24Growth 19Conversion 46Competition 45Returns 100Price range 95Avg price 95Brand share 70Review moat 23Quality gap 45

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$42.51

avg listing price — sweet spot $15–$100

Price range

Incredible$17.63–$79.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Conversion

Okay3.7%

search→purchase rate — share of searches ending in a sale

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad$98K

$98K/yr · 63K searches

Review moat

Bad6,768.13

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-11.6%

90-day search growth — must beat 0% to launch

Is mint chocolate protein powder profitable on Amazon?

According to Flapen's Amazon United States niche tracking, mint chocolate protein powder is a $98K/yr Amazon United States market (63K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Feb–Mar–Apr–May. Verdict: Worth a look — 50/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

mint chocolate protein powder market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.
Units sold / yr
3K–3K
avg 100–250/product
Revenue / yr
$106K–$128K
units × avg price
Conversion rate
3.7%
Avg BSR
#54
Page quality
0%
Prime
100%
Sponsored
88%
Out of stock
2.0%
Avg brand age
80 months
Avg seller age
141 days

Competition: brands, sellers & click share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

48

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

28%

  • RYSE Up Supplements18%
  • Clean Simple Eats14%
  • Optimum Nutrition11%
  • BSN10%
  • FlavCity10%
  • Jocko Fuel9%

mint chocolate protein powder demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.6% search growth over the last 90 days.
70K50KPrime Day '24Spike '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr, May · busiest ÷ quietest = 40.3×

Top mint chocolate protein powder search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.
  • mint chocolate protein powder25K/yr
  • mint protein powder14K/yr
  • chocolate mint protein powder7K/yr
  • mint chocolate chip protein powder6K/yr
  • thin mint protein powder4K/yr
  • mint chip protein powder4K/yr
  • mint chocolate protein3K/yr
All search terms

Top mint chocolate protein powder products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$5K10%$10K15%$15K20%$20K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

What reviews say buyers love and hate about mint chocolate protein powder

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall37%

“Absolutely delicious”

Nutritional Content16%

“Excellent protein supplement”

Flavor13%

“Chocolate Flavored”

Quality-Overall6%

“Excellent Quality”

Solubility4%

“it dissolves easily”

Blend/Ratio3%

“blends very well”

Ingredients-Overall3%

“Clean ingredients”

Value For Money2%

“worth every penny”

Texture/Consistency-Overall1%

“has a creamy texture”

Energy Level1%

“Energy giver”

What buyers complain about

Taste-Overall29%

“The taste is off”

Flavor11%

“Doesn't deliver on the chocolate flavor”

Nutritional Content7%

“Very unhealthy”

Value For Money6%

“Not worth the price”

Solubility3%

“Will not dissolve well”

Mixing/Blending2%

“Started blending and heard this weird grinding sound, turns out there is a silicone pack inside and I scooped it with powder and blended”

Sweetness2%

“Not sweet”

Dilute/Watery2%

“Its a bit more watery”

Artificial Sweeteners2%

“Tastes like plastic or a very artificial mixture”

Acid Regulator/Stomach Ache Relief1%

“I have terrible acid reflux”

Common mint chocolate protein powder questions

Is mint chocolate protein powder profitable to sell on Amazon United States?
The niche generates $98K/yr across 16 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -11.6%. Flapen's verdict: Worth a look (50/100).
How competitive is the mint chocolate protein powder niche?
14 brands and 48 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 63% of demand.
What do buyers complain about in mint chocolate protein powder?
Top complaints mined from reviews: Taste-Overall, Flavor, Nutritional Content. The return rate is 0.0%.
When does demand for mint chocolate protein powder peak?
Demand peaks in Feb–Mar–Apr–May; the busiest month runs 40.3× the quietest.
What does it cost to enter the mint chocolate protein powder niche?
Listings span $17.63–$79.96; the average listing price is $42.51 (sweet spot $15–$100). The average incumbent carries 6,768 reviews — the moat a new listing must climb.