Mini Water Flosser

Shoppers searched for this 210K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +17.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $311K a year.

Searches, last 12 months

210K

Growth, 90 days vs prior 90

+17.7%

Conversion, latest week

5.7%

Market size, estimated

$311Ka year

Peak month

March2.2× the quietest month

Top search term

mini water flosser59K searches a year

Listings sell for $26.19 on average, from $10.05 to $61.79. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $26.19 that is $13K to $20K a year per listing.

Average price

$26.19inside the $15 to $100 sweet spot

Price range

$10.05–$61.79

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

500–750

Revenue per listing a year

$13K–$20K

Returns

2.1%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #100 within Dental Floss & Picks. It carries 4,722 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

2.7%

Average rank

#100in Dental Floss & Picks

Average rating

4.31 starsAmazon United States average 4.42 stars

Average reviews

4,722per listing

Listings tracked

20

9 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

9

Successful launches

6Amazon's first-year sales bar

Average brand age

32 months