Mini Toothbrush

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

-0.6%

Conversion, latest week

9.4%

Market size, estimated

$1.3Ma year

Peak month

April1.9× the quietest month

Top search term

colgate wisps398K searches a year

Listings sell for $13.59 on average, from $6.28 to $26.95. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 10,000 to 12,500 of them. At $13.59 that is $136K to $170K a year per listing.

Average price

$13.59under the $15 to $100 sweet spot

Price range

$6.28–$26.95

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

10,000–12,500

Revenue per listing a year

$136K–$170K

Returns

0.4%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #77 within Toothbrushes & Accessories. It carries 6,499 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#77in Toothbrushes & Accessories

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

6,499per listing

Listings tracked

8

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

44 months