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Mini Sound Machine

Fail

The top 5 brands take 97% of clicks, so Mini Sound Machine is a Fail.

Flapen Score
32
32 / 100
Ranks 14,245 of 14,768 Health & Household niches · −17 vs the category median of 49
Market size
$125K/yr107K searches / yr
90-day growth
-2.8%search demand this quarter
Competition
88%top-5 click share · 6 brands · 9 sellers

Flapen Score

Mini Sound Machine against its category

The dotted line is the Health & Household average. Past it, Mini Sound Machine is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mini Sound Machine market on Amazon at a glance

Shoppers on Amazon United States searched for Mini Sound Machine 107K times last year and spent an estimated $125K. The top 5 brands take 97% of clicks. Demand peaks in Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 8.7% of those searches ended in a purchase.

Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved -2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $125K a year.

Searches, last 12 months
107K
Growth, 90 days vs prior 90
-2.8%
Conversion, latest week
8.7%
Market size, estimated
$125Ka year
Peak month
December2.1× the quietest month
Top search term
mini sound machine for travel24K searches a year

02 · Price

A sale here is worth $13.49.

Listings sell for $13.49 on average, from $8.89 to $18.89. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,000 to 1,250 of them. At $13.49 that is $13K to $17K a year per listing.

Average price
$13.49under the $15 to $100 sweet spot
Price range
$8.89–$18.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
1,000–1,250
Revenue per listing a year
$13K–$17K
Returns
3.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #25 within Sleep & Snoring. It carries 2,964 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#25in Sleep & Snoring
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
2,964per listing
Listings tracked
8

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
35 months

Products

Top Mini Sound Machine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

9

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Brand 144%
  • Brand 218%
  • Brand 315%
  • Brand 410%
  • Brand 59%
  • Brand 63%

Demand

Mini Sound Machine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.1×

Search terms

Top Mini Sound Machine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mini sound machine for travel24K/yr
  • mini white noise machine15K/yr
  • babelio white noise sound machine8K/yr
  • small noise machine9K/yr
  • mini white noise machine travel10K/yr
  • mini noise machine for travel6K/yr
  • mini noise machine5K/yr
  • babelio mini sound machine10K/yr
  • small sound machine for sleep11K/yr
  • tiny sound machine3K/yr

Reviews and returns

What reviews say buyers love and hate about Mini Sound Machine

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Portability”
20%of negative reviews mention “Size-Overall”
3.4%of orders come back
“It is a small size as advertised”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Mini Sound Machine questions

Answered from the same tracked data.