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Mini Mop Portable Self-squeeze Small Mop

Fail

Shoppers spend an estimated $7K a year here, so Mini Mop Portable Self-squeeze Small Mop is a Fail.

Flapen Score
40
40 / 100
Ranks 12,248 of 14,768 Health & Household niches · −9 vs the category median of 49
Market size
$7K/yr27K searches / yr
90-day growth
-20.4%search demand this quarter
Competition
69%top-5 click share · 17 brands · 25 sellers

Flapen Score

Mini Mop Portable Self-squeeze Small Mop against its category

The dotted line is the Health & Household average. Past it, Mini Mop Portable Self-squeeze Small Mop is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mini Mop Portable Self-squeeze Small Mop market on Amazon at a glance

Shoppers on Amazon United States searched for Mini Mop Portable Self-squeeze Small Mop 27K times last year and spent an estimated $7K. The top 5 brands take 72% of clicks. Demand peaks in Jan–Sep. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -20.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7K a year.

Searches, last 12 months
27K
Growth, 90 days vs prior 90
-20.4%
Conversion, latest week
2.0%
Market size, estimated
$7Ka year
Peak month
January3.1× the quietest month
Top search term
mini mop portable self-squeeze small mop19K searches a year

02 · Price

A sale here is worth $12.38.

Listings sell for $12.38 on average, from $2.28 to $20.76. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $12.38 that is $0 to $1K a year per listing.

Average price
$12.38under the $15 to $100 sweet spot
Price range
$2.28–$20.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 14.3% of listings are out of stock. The average listing ranks #143 within Mopping. It carries 101 reviews at 3.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
95%
Out of stock, average day
14.3%
Average rank
#143in Mopping
Average rating
3.73 starsAmazon United States average 4.42 stars
Average reviews
101per listing
Listings tracked
20

04 · Newcomers

3 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 15 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
17
Successful launches
3Amazon's first-year sales bar
Average brand age
15 months

Products

Top Mini Mop Portable Self-squeeze Small Mop products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

25

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

24%

  • Brand 124%
  • Brand 215%
  • Brand 312%
  • Brand 411%
  • Brand 59%
  • Brand 64%

Demand

Mini Mop Portable Self-squeeze Small Mop search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Sep · busiest ÷ quietest = 3.1×

FAQ

Common Mini Mop Portable Self-squeeze Small Mop questions

Answered from the same tracked data.