Mini Lighters

Shoppers searched for this 828K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $292K a year.

Searches, last 12 months

828K

Growth, 90 days vs prior 90

-4.6%

Conversion, latest week

2.6%

Market size, estimated

$292Ka year

Peak month

December5.1× the quietest month

Top search term

clipper lighter317K searches a year

Listings sell for $13.29 on average, from $8.67 to $33.89. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $13.29 that is $3K to $7K a year per listing.

Average price

$13.29under the $15 to $100 sweet spot

Price range

$8.67–$33.89

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

250–500

Revenue per listing a year

$3K–$7K

Returns

0.2%of orders · Amazon United States median 2.1%

21% of listings pay for placement with sponsored ads. 46% ship with Prime. On an average day, 13.6% of listings are out of stock. The average listing ranks #427 within Lighters & Matches. It carries 597 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

21%

Prime listings

46%

Out of stock, average day

13.6%

Average rank

#427in Lighters & Matches

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

597per listing

Listings tracked

24

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

41 months