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Mini First Aid Kit

Maybe

An estimated 0.7% of orders come back. But the products selling today already average 4.7★, so Mini First Aid Kit is a Maybe.

Flapen Score
59
59 / 100
Top 13% of 14,768 Health & Household niches · +10 vs the category median of 49
Market size
$411K/yr758K searches / yr
90-day growth
+26.7%search demand this quarter
Competition
45%top-5 click share · 24 brands · 89 sellers

Flapen Score

Mini First Aid Kit against its category

The dotted line is the Health & Household average. Past it, Mini First Aid Kit is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mini First Aid Kit market on Amazon at a glance

Shoppers on Amazon United States searched for Mini First Aid Kit 758K times last year and spent an estimated $411K. The top 5 brands take 59% of clicks. Demand peaks in Apr–May. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 758K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +26.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $411K a year.

Searches, last 12 months
758K
Growth, 90 days vs prior 90
+26.7%
Conversion, latest week
4.0%
Market size, estimated
$411Ka year
Peak month
May2.8× the quietest month
Top search term
mini first aid kit335K searches a year

02 · Price

A sale here is worth $13.37.

Listings sell for $13.37 on average, from $2.24 to $39.71. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At $13.37 that is $13K to $17K a year per listing.

Average price
$13.37under the $15 to $100 sweet spot
Price range
$2.24–$39.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
1,000–1,250
Revenue per listing a year
$13K–$17K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #129 within First Aid Kits. It carries 3,089 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#129in First Aid Kits
Average rating
4.72 starsAmazon United States average 4.42 stars
Average reviews
3,089per listing
Listings tracked
34

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
46 months

Products

Top Mini First Aid Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

24 falling

Sellers

89

Top-5 brand share

59%

Top 20: 97%

Top-5 click share

45%

Top 20: 85%

Open market

35%

  • Brand 118%
  • Brand 214%
  • Brand 310%
  • Brand 49%
  • Brand 57%
  • Brand 66%

Demand

Mini First Aid Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 2.8×

Search terms

Top Mini First Aid Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mini first aid kit335K/yr
  • mini first aid kit travel size97K/yr
  • purse first aid kit38K/yr
  • travel first aid kit mini27K/yr
  • first aid kit mini27K/yr
  • pocket first aid kit28K/yr
  • first aid kit for purse28K/yr
  • mini first aid22K/yr
  • mini first aid kit for purse27K/yr
  • mini emergency kit27K/yr

Reviews and returns

What reviews say buyers love and hate about Mini First Aid Kit

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Size-Overall”
26%of negative reviews mention “Size-Overall”
0.7%of orders come back
“Bag is small”
A buyer, on “Size-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Mini First Aid Kit questions

Answered from the same tracked data.