Mini Candles

Shoppers searched for this 150K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $60K a year.

Searches, last 12 months

150K

Growth, 90 days vs prior 90

-5.5%

Conversion, latest week

1.1%

Market size, estimated

$60Ka year

Peak month

September5.4× the quietest month

Top search term

candle party favors22K searches a year

Listings sell for $37.86 on average, from $6.13 to $153.09. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $37.86 that is $0 to $4K a year per listing.

Average price

$37.86inside the $15 to $100 sweet spot

Price range

$6.13–$153.09

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

2.3%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #419 within Aromatherapy. It carries 920 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

96%

Out of stock, average day

4.8%

Average rank

#419in Aromatherapy

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

920per listing

Listings tracked

106

21 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

21

Successful launches

3Amazon's first-year sales bar

Average brand age

34 months