Is mineral supplements profitable to sell on Amazon United States?

The niche generates $885K/yr across 25 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -0.2%. Flapen's verdict: Worth a look (61/100).

How competitive is the mineral supplements niche?

17 brands and 575 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 61% of demand.

What do buyers complain about in mineral supplements?

Top complaints mined from reviews: Value For Money, Taste-Overall, Dosage. The return rate is 0.0%.

When does demand for mineral supplements peak?

Demand peaks in Jun; the busiest month runs 1.5× the quietest.

What does it cost to enter the mineral supplements niche?

Listings span $9.96–$69.32; the average listing price is $24.23 (sweet spot $15–$100). The average incumbent carries 4,141 reviews — the moat a new listing must climb.

Mineral Supplements

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$24.23

avg listing price — sweet spot $15–$100

Price range

Great$9.96–$69.32

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great$885K

$885K/yr · 712K searches

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Conversion

Good5.1%

search→purchase rate — share of searches ending in a sale

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-0.2%

90-day search growth — must beat 0% to launch

Review moat

Bad4,141.04

avg incumbent reviews — the moat a new listing must climb

Signals No Dominant Brand Low Review Barrier

Is mineral supplements profitable on Amazon?

According to Flapen's Amazon United States niche tracking, mineral supplements is a $885K/yr Amazon United States market (712K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Jun. Verdict: Worth a look — 61/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

mineral supplements market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 30K–40K; avg 750–1,000/product
Revenue / yr: $727K–$969K; units × avg price
Conversion rate: 5.1%
Avg BSR: #447
Page quality: 0%
Prime: 100%
Sponsored: 72%
Out of stock: 0.5%
Avg brand age: 77 months
Avg seller age: 148 days

Competition: brands, sellers & click share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

575

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

51%

Top 20: 95%

Open market

32%

Menerals20%
Trace Minerals12%
NOW Foods11%
Pure Encapsulations10%
Dr. Berg Nutritionals8%
Carlyle8%

mineral supplements demand & seasonality

Weekly Amazon search volume, last 102 weeks — -0.2% search growth over the last 90 days.

Peak months: Jun · busiest ÷ quietest = 1.5×

Open Trend

Top mineral supplements search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

mineral supplements217K/yr -13.6%1.8% conv.
minerals135K/yr +15.7%5.3% conv.
minerals supplements78K/yr +4.0%5.2% conv.
mineral35K/yr +17.0%1.4% conv.
trace minerals supplement28K/yr -1.0%5.2% conv.
minerals for men30K/yr +9.8%5.4% conv.
multi minerals supplement29K/yr -11.7%5.0% conv.
mineral supplements for men19K/yr +23.2%4.4% conv.
mineral supplements for women18K/yr +1.5%2.7% conv.
mineral supplement14K/yr +17.8%3.0% conv.

All search terms

Top mineral supplements products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Menerals Mens Multivitamin Trace Mineral Supplement with Fulvic Acid 60Ct

Menerals$54.024.1★438 rev

Dr. Berg Trace Minerals Enhanced Complex - Complete with 70+ Minerals Including 10 mg of Zinc - Dietary Supplement - 60 Capsules

Dr. Berg Nutritionals$37.804.7★5,105 rev

Carlyle Trace Minerals | 200 Tablets | Full Spectrum Supplement

Carlyle$9.994.5★637 rev

NOW Supplements Full Spectrum Mineral Caps Multi Mineral Formula 120 Veg Capsules

NOW Foods$12.604.6★1,772 rev

Pure Encapsulations Trace Minerals - Multimineral Supplement - Mineral Supplement - Supports Metabolism & Cellular Function* - Gluten Free & Vegan - 60 Capsules

Pure Encapsulations$16.064.7★1,165 rev

Newest

by launch date

Nutricost Trace Mineral Complex 60 Capsules - Vegan & GMO Free

Nutricost$15.0831 rev

2mo ago

Menerals Mens Multivitamin Trace Mineral Supplement with Fulvic Acid 60Ct

Menerals$54.02438 rev

8mo ago

Immuno 150 Immune Support Supplement 150 Vegetable Capsules

Immuno 150$69.321,055 rev

1y ago

Carlyle Trace Minerals | 200 Tablets | Full Spectrum Supplement

Carlyle$9.99637 rev

3y ago

ADEO2 - Premium Blend of 52 Trace Minerals Complex with Essential Minerals in Chelated Form All Natural and 100% Organic - 120 Capsules - Full Spectrum Ionic Mineral Blend - Safe for Women and Men

ADEO2$33.64410 rev

3y ago

What reviews say buyers love and hate about mineral supplements

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Great product great company”

Minerals14%

“Good minerals”

Vitamin6%

“Great vitamins”

Energy Level6%

“Good Energy”

Taste-Overall5%

“Great Taste”

Value For Money5%

“They are affordable”

Advertised Vs Actual Product3%

“Works as claimed”

Nutritional Content3%

“Nice supplement”

Ease Of Use3%

“Easy to use”

Sleep Quality3%

“Im very pleased to say that it has given me very restful sleep”

What buyers complain about

Value For Money13%

“not worth it”

Taste-Overall12%

“it tastes disgusting”

Dosage6%

“nowhere near the normal amounts that I would eat”

Minerals5%

“from what ive learned this doesnt have the right balance of minerals”

Side Effects4%

“Potentially dangerous effects”

Functionality-Overall4%

“Didnt help me AT ALL”

Acid Regulator/Stomach Ache Relief3%

“Stomach ache”

Vitamin3%

“most multivitamins will make me sick as well”

Ingredients-Overall3%

“Way overpriced for minimal ingredients”

Advertised Vs Actual Product2%

“So this is intentionally misleading and disgraceful”

Top return reasons

Leak-Proof17%

Functionality-Overall11%

Ingredients-Overall8%

Side Effects8%

Stale/Rotten/Spoiled6%

Product Condition6%

Weight Loss6%

Carbon Footprint6%

Ethical Trade/Fair Trade6%

Iron6%

Common mineral supplements questions

Is mineral supplements profitable to sell on Amazon United States?: The niche generates $885K/yr across 25 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -0.2%. Flapen's verdict: Worth a look (61/100).
How competitive is the mineral supplements niche?: 17 brands and 575 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 61% of demand.
What do buyers complain about in mineral supplements?: Top complaints mined from reviews: Value For Money, Taste-Overall, Dosage. The return rate is 0.0%.
When does demand for mineral supplements peak?: Demand peaks in Jun; the busiest month runs 1.5× the quietest.
What does it cost to enter the mineral supplements niche?: Listings span $9.96–$69.32; the average listing price is $24.23 (sweet spot $15–$100). The average incumbent carries 4,141 reviews — the moat a new listing must climb.