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Mineral Oil for Skin

Fail

The top 5 products take 84% of clicks, so Mineral Oil for Skin is a Fail.

Flapen Score
37
37 / 100
Ranks 13,285 of 14,768 Health & Household niches · −12 vs the category median of 49
Market size
$86K/yr87K searches / yr
90-day growth
-1.2%search demand this quarter
Competition
84%top-5 click share · 7 brands · 85 sellers

Flapen Score

Mineral Oil for Skin against its category

The dotted line is the Health & Household average. Past it, Mineral Oil for Skin is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mineral Oil for Skin market on Amazon at a glance

Shoppers on Amazon United States searched for Mineral Oil for Skin 87K times last year and spent an estimated $86K. The top 5 brands take 91% of clicks. Demand peaks in May–Jun. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 9.6% of those searches ended in a purchase.

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.6% of those searches ended in a purchase. Searches in the last 90 days moved -1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $86K a year.

Searches, last 12 months
87K
Growth, 90 days vs prior 90
-1.2%
Conversion, latest week
9.6%
Market size, estimated
$86Ka year
Peak month
June1.8× the quietest month
Top search term
mineral oil for skin35K searches a year

02 · Price

A sale here is worth $10.16.

Listings sell for $10.16 on average, from $2.89 to $23.25. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At $10.16 that is $8K to $10K a year per listing.

Average price
$10.16under the $15 to $100 sweet spot
Price range
$2.89–$23.25
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
750–1,000
Revenue per listing a year
$8K–$10K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #208 within Digestion & Nausea. It carries 7,959 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
90%
Out of stock, average day
0.8%
Average rank
#208in Digestion & Nausea
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
7,959per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 87 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
87 months

Products

Top Mineral Oil for Skin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

85

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

3%

  • Brand 153%
  • Brand 213%
  • Brand 310%
  • Brand 49%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (1 brand, 3%)

Demand

Mineral Oil for Skin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 1.8×

Search terms

Top Mineral Oil for Skin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mineral oil for skin35K/yr
  • mineral oil laxative27K/yr
  • mineral oil for constipation13K/yr
  • mineral oil for hair6K/yr
  • best mineral oil for constipation3K/yr
  • aceite mineral para la piel3K/yr

Reviews and returns

What reviews say buyers love and hate about Mineral Oil for Skin

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Smell”
17%of negative reviews mention “Smell”
0.2%of orders come back
“Smells very synthetic”
A buyer, on “Smell”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Mineral Oil for Skin questions

Answered from the same tracked data.