Mineral Oil for Ears

Shoppers searched for this 255K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $399K a year.

Searches, last 12 months

255K

Growth, 90 days vs prior 90

-14.3%

Conversion, latest week

13.5%

Market size, estimated

$399Ka year

Peak month

January2.0× the quietest month

Top search term

mineral oil for ears79K searches a year

Listings sell for $11.61 on average, from $8.10 to $16.07. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,500 to 3,000 of them. At $11.61 that is $29K to $35K a year per listing.

Average price

$11.61under the $15 to $100 sweet spot

Price range

$8.10–$16.07

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

2,500–3,000

Revenue per listing a year

$29K–$35K

Returns

0.4%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #3,078 within Ear Care. It carries 3,573 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

100%

Out of stock, average day

10.9%

Average rank

#3,078in Ear Care

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

3,573per listing

Listings tracked

10

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

79 months