Mineral Oil

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.5% of those searches ended in a purchase. Searches in the last 90 days moved -8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.0M a year.

Searches, last 12 months

2.1M

Growth, 90 days vs prior 90

-8.5%

Conversion, latest week

16.5%

Market size, estimated

$4.0Ma year

Peak month

January2.5× the quietest month

Top search term

mineral oil969K searches a year

Listings sell for $11.70 on average, from $2.87 to $28.90. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 20,000 to 25,000 of them. At $11.70 that is $234K to $293K a year per listing.

Average price

$11.70under the $15 to $100 sweet spot

Price range

$2.87–$28.90

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

300K–400K

Units per listing a year

20,000–25,000

Revenue per listing a year

$234K–$293K

Returns

0.2%of orders · Amazon United States median 2.1%

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #52 within Wood Polish & Care. It carries 14,936 reviews at 4.77 stars, so a new listing needs social proof before a better product.

Sponsored listings

70%

Prime listings

100%

Out of stock, average day

5.5%

Average rank

#52in Wood Polish & Care

Average rating

4.77 starsAmazon United States average 4.42 stars

Average reviews

14,936per listing

Listings tracked

10

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

75 months