Mindfold Eye Mask
FailThe top 5 products take 93% of clicks, so Mindfold Eye Mask is a Fail.
- Flapen Score
- 40 / 100Ranks 12,248 of 14,768 Health & Household niches · −9 vs the category median of 4940
- Market size
- $77K/yr29K searches / yr
- 90-day growth
- -23.2%search demand this quarter
- Competition
- 93%top-5 click share · 6 brands · 22 sellers
Flapen Score
Mindfold Eye Mask against its category
The dotted line is the Health & Household average. Past it, Mindfold Eye Mask is stronger. Inside it, weaker.
Market
The Mindfold Eye Mask market on Amazon at a glance
Shoppers on Amazon United States searched for Mindfold Eye Mask 29K times last year and spent an estimated $77K. The top 5 brands take 97% of clicks. Demand peaks in Jan–Jul–Aug. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 14.4% of those searches ended in a purchase.
Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.4% of those searches ended in a purchase. Searches in the last 90 days moved -23.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $77K a year.
- Searches, last 12 months
- 29K
- Growth, 90 days vs prior 90
- -23.2%
- Conversion, latest week
- 14.4%
- Market size, estimated
- $77Ka year
- Peak month
- July2.1× the quietest month
- Top search term
- mindfold16K searches a year
02 · Price
A sale here is worth $18.64.
Listings sell for $18.64 on average, from $9.97 to $41.58. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 500 to 750 of them. At $18.64 that is $9K to $14K a year per listing.
- Average price
- $18.64inside the $15 to $100 sweet spot
- Price range
- $9.97–$41.58
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $9K–$14K
- Returns
- 1.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #454 within Sleep & Snoring. It carries 19,602 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #454in Sleep & Snoring
- Average rating
- 4.34 starsAmazon United States average 4.42 stars
- Average reviews
- 19,602per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Mindfold Eye Mask products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Mindfold Sleeping Mask
- Price
- $17.16
- Rating
- 4.3/5
- Reviews
- 366
- Age
- 21y ago

Bangerz Sunz Mindfold Relaxation and Blackout Sleeping Mask Total Darkness with Your Eyes Open.
- Price
- $14.77
- Rating
- 4.2/5
- Reviews
- 2,551
- Age
- 19y ago

MZOO Luxury Sleep Eye Mask for Side Sleeper Men Women Zero Eye Pressure 3D Sleeping Mask Light Blocking Patented Design Night Blindfold Soft Eye Shade Cover for Travel Black
- Price
- $14.44
- Rating
- 4.6/5
- Reviews
- 99,984
- Age
- 7y ago

MyHalos Sleep Mask 3D Blackout Eye Mask for Women & Men Side Sleepers Zero Pressure Memory Foam Eyelash Friendly Breathable Award-Winning Sleep Aid for Travel (Black 1 Count (Pack of 1)
- Price
- $9.97
- Rating
- 4.7/5
- Reviews
- 21,727
- Age
- 4y ago

MindFold Sleep Relaxation Heal Headaches Travel Sports Training Total Darkness Mask
- Price
- $17.23
- Rating
- 3.7/5
- Reviews
- 7
- Age
- 1y ago
Trending
estimated 90-day click momentum
MyHalos Sleep Mask 3D Blackout Eye Mask for Women & Men Side Sleepers Zero Pressure Memory Foam Eyelash Friendly Breathable Award-Winning Sleep Aid for Travel (Black 1 Count (Pack of 1)
- Price
- $9.97
- Rating
- 4.7/5
- Reviews
- 21,727
- Age
- 4y ago

Mindfold Sleeping Mask
- Price
- $17.16
- Rating
- 4.3/5
- Reviews
- 366
- Age
- 21y ago

Mindfold Relaxation and Blackout Sleeping Mask 2-Pack
- Price
- $41.58
- Rating
- 4.3/5
- Reviews
- 3
- Age
- 2y ago

MZOO Luxury Sleep Eye Mask for Side Sleeper Men Women Zero Eye Pressure 3D Sleeping Mask Light Blocking Patented Design Night Blindfold Soft Eye Shade Cover for Travel Black
- Price
- $14.44
- Rating
- 4.6/5
- Reviews
- 99,984
- Age
- 7y ago

MindFold Sleep Relaxation Heal Headaches Travel Sports Training Total Darkness Mask
- Price
- $17.23
- Rating
- 3.7/5
- Reviews
- 7
- Age
- 1y ago
Newest
by launch date
MindFold Sleep Relaxation Heal Headaches Travel Sports Training Total Darkness Mask
- Price
- $17.23
- Rating
- 3.7/5
- Reviews
- 7
- Age
- 1y ago

Mindfold Relaxation and Blackout Sleeping Mask 2-Pack
- Price
- $41.58
- Rating
- 4.3/5
- Reviews
- 3
- Age
- 2y ago

MyHalos Sleep Mask 3D Blackout Eye Mask for Women & Men Side Sleepers Zero Pressure Memory Foam Eyelash Friendly Breathable Award-Winning Sleep Aid for Travel (Black 1 Count (Pack of 1)
- Price
- $9.97
- Rating
- 4.7/5
- Reviews
- 21,727
- Age
- 4y ago

WAOAW Sleep Mask for Men Women: Blackout Eye Masks for Sleep - 3D Breathable Soft Comfortable Eye Mask for Travel - Adjustable Light Blocking Night Masks for Sleeping
- Price
- $15.33
- Rating
- 4.6/5
- Reviews
- 12,573
- Age
- 5y ago

MZOO Luxury Sleep Eye Mask for Side Sleeper Men Women Zero Eye Pressure 3D Sleeping Mask Light Blocking Patented Design Night Blindfold Soft Eye Shade Cover for Travel Black
- Price
- $14.44
- Rating
- 4.6/5
- Reviews
- 99,984
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 93% of clicks. A locked shelf that new listings rarely crack.
Brands
6 flat
Sellers
22
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
93%
Top 20: 100%
Open market
0%
- Dream Essentials51%
- Bangerz Sunz26%
- Generic8%
- MZOO7%
- myhalos5%
- WAOAW3%
- Open — no brand owns it (0%)
Demand
Mindfold Eye Mask search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Jul, Aug · busiest ÷ quietest = 2.1×
Reviews and returns
What reviews say buyers love and hate about Mindfold Eye Mask
We read the reviews and the return reasons for every product selling here.
“irritated my sleep”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mindfold Eye Mask questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









