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Mindfold Eye Mask

Fail

The top 5 products take 93% of clicks, so Mindfold Eye Mask is a Fail.

Flapen Score
40
40 / 100
Ranks 12,248 of 14,768 Health & Household niches · −9 vs the category median of 49
Market size
$77K/yr29K searches / yr
90-day growth
-23.2%search demand this quarter
Competition
93%top-5 click share · 6 brands · 22 sellers

Flapen Score

Mindfold Eye Mask against its category

The dotted line is the Health & Household average. Past it, Mindfold Eye Mask is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mindfold Eye Mask market on Amazon at a glance

Shoppers on Amazon United States searched for Mindfold Eye Mask 29K times last year and spent an estimated $77K. The top 5 brands take 97% of clicks. Demand peaks in Jan–Jul–Aug. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 14.4% of those searches ended in a purchase.

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.4% of those searches ended in a purchase. Searches in the last 90 days moved -23.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $77K a year.

Searches, last 12 months
29K
Growth, 90 days vs prior 90
-23.2%
Conversion, latest week
14.4%
Market size, estimated
$77Ka year
Peak month
July2.1× the quietest month
Top search term
mindfold16K searches a year

02 · Price

A sale here is worth $18.64.

Listings sell for $18.64 on average, from $9.97 to $41.58. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 500 to 750 of them. At $18.64 that is $9K to $14K a year per listing.

Average price
$18.64inside the $15 to $100 sweet spot
Price range
$9.97–$41.58
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
500–750
Revenue per listing a year
$9K–$14K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #454 within Sleep & Snoring. It carries 19,602 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#454in Sleep & Snoring
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
19,602per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Mindfold Eye Mask products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

Brands

6 flat

Sellers

22

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Brand 151%
  • Brand 226%
  • Brand 38%
  • Brand 47%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (0%)

Demand

Mindfold Eye Mask search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KPrime Day '24Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Jul, Aug · busiest ÷ quietest = 2.1×

Reviews and returns

What reviews say buyers love and hate about Mindfold Eye Mask

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Comfort-Overall”
12%of negative reviews mention “Sleep Quality”
1.9%of orders come back
“irritated my sleep”
A buyer, on “Sleep Quality”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Mindfold Eye Mask questions

Answered from the same tracked data.