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Mildew Smell Eliminator

Pass

Mildew Smell Eliminator scores 72 out of 100, a Pass. Shoppers spend an estimated $692K a year here, search demand grew +95.7% this quarter, and an estimated 0.9% of orders come back.

Flapen Score
72
72 / 100
Top 1% of 14,768 Health & Household niches · +23 vs the category median of 49
Market size
$692K/yr373K searches / yr
90-day growth
+95.7%search demand this quarter
Competition
46%top-5 click share · 15 brands · 57 sellers

Flapen Score

Mildew Smell Eliminator against its category

The dotted line is the Health & Household average. Past it, Mildew Smell Eliminator is stronger. Inside it, weaker.

72Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mildew Smell Eliminator market on Amazon at a glance

Shoppers on Amazon United States searched for Mildew Smell Eliminator 373K times last year and spent an estimated $692K. The top 5 brands take 76% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 72 out of 100, a Pass.

01 · Demand

An estimated 8.2% of those searches ended in a purchase.

Shoppers searched for this 373K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved +95.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $692K a year.

Searches, last 12 months
373K
Growth, 90 days vs prior 90
+95.7%
Conversion, latest week
8.2%
Market size, estimated
$692Ka year
Peak month
August2.8× the quietest month
Top search term
basement odor eliminator42K searches a year

02 · Price

A sale here is worth $22.66.

Listings sell for $22.66 on average, from $5.19 to $48.78. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At $22.66 that is $11K to $17K a year per listing.

Average price
$22.66inside the $15 to $100 sweet spot
Price range
$5.19–$48.78
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
500–750
Revenue per listing a year
$11K–$17K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #25 within Moisture Absorbers. It carries 8,843 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#25in Moisture Absorbers
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
8,843per listing
Listings tracked
29

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
59 months

Products

Top Mildew Smell Eliminator products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

57

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

46%

Top 20: 89%

Open market

19%

  • Brand 135%
  • Brand 217%
  • Brand 39%
  • Brand 49%
  • Brand 56%
  • Brand 64%

Demand

Mildew Smell Eliminator search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.8×

Search terms

Top Mildew Smell Eliminator search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • basement odor eliminator42K/yr
  • mildew smell eliminator57K/yr
  • arm and hammer moisture absorber34K/yr
  • musty smell eliminator42K/yr
  • musty basement odor eliminator18K/yr
  • garage odor eliminator13K/yr
  • basement deodorizer12K/yr
  • musty odor eliminator for basement9K/yr
  • mold and mildew smell remover13K/yr
  • basement musty odor eliminator56K/yr

Reviews and returns

What reviews say buyers love and hate about Mildew Smell Eliminator

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Smell”
44%of negative reviews mention “Smell”
0.9%of orders come back
“not fragrance free”
A buyer, on “Smell”44% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Mildew Smell Eliminator questions

Answered from the same tracked data.