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Mildew Cleaner Foam

Fail

Demand is soft, at -58.6% this quarter, so Mildew Cleaner Foam is a Fail.

Flapen Score
37
37 / 100
Ranks 13,285 of 14,768 Health & Household niches · −12 vs the category median of 49
Market size
$23K/yr36K searches / yr
90-day growth
-58.6%search demand this quarter
Competition
83%top-5 click share · 9 brands · 56 sellers

Flapen Score

Mildew Cleaner Foam against its category

The dotted line is the Health & Household average. Past it, Mildew Cleaner Foam is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mildew Cleaner Foam market on Amazon at a glance

Shoppers on Amazon United States searched for Mildew Cleaner Foam 36K times last year and spent an estimated $23K. The top 5 brands take 83% of clicks. Demand peaks in Aug–Sep–Oct–Nov. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 4.6% of those searches ended in a purchase.

Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -58.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23K a year.

Searches, last 12 months
36K
Growth, 90 days vs prior 90
-58.6%
Conversion, latest week
4.6%
Market size, estimated
$23Ka year
Peak month
October10.3× the quietest month
Top search term
mould cleaner spray23K searches a year

02 · Price

A sale here is worth $13.86.

Listings sell for $13.86 on average, from $3.89 to $23.76. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $13.86 that is $1K to $3K a year per listing.

Average price
$13.86under the $15 to $100 sweet spot
Price range
$3.89–$23.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #542 within All-Purpose Cleaners. It carries 7,100 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
8.3%
Average rank
#542in All-Purpose Cleaners
Average rating
4.10 starsAmazon United States average 4.42 stars
Average reviews
7,100per listing
Listings tracked
9

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Mildew Cleaner Foam products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

9 rising

Sellers

56

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

11%

  • Brand 136%
  • Brand 222%
  • Brand 39%
  • Brand 49%
  • Brand 56%
  • Brand 66%
  • Open — no brand owns it (3 brands, 11%)

Demand

Mildew Cleaner Foam search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 10.3×

Search terms

Top Mildew Cleaner Foam search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mould cleaner spray23K/yr
  • mould cleaner8K/yr
  • mildew cleaner foam5K/yr
  • mildew cleaner foam for mold980/yr

Reviews and returns

What reviews say buyers love and hate about Mildew Cleaner Foam

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Efficiency”
25%of negative reviews mention “Functionality-Overall”
1.0%of orders come back
“DIDN'T WORK”
A buyer, on “Functionality-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Mildew Cleaner Foam questions

Answered from the same tracked data.