Skip to content

Migraine Relief Cap

Maybe

Shoppers spend an estimated $5.8M a year here. But demand is soft, at -10.8% this quarter, so Migraine Relief Cap is a Maybe.

Flapen Score
57
57 / 100
Top 18% of 14,768 Health & Household niches · +8 vs the category median of 49
Market size
$5.8M/yr3.4M searches / yr
90-day growth
-10.8%search demand this quarter
Competition
64%top-5 click share · 15 brands · 27 sellers

Flapen Score

Migraine Relief Cap against its category

The dotted line is the Health & Household average. Past it, Migraine Relief Cap is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Migraine Relief Cap market on Amazon at a glance

Shoppers on Amazon United States searched for Migraine Relief Cap 3.4M times last year and spent an estimated $5.8M. The top 5 brands take 74% of clicks. Demand peaks in Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 7.8% of those searches ended in a purchase.

Shoppers searched for this 3.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.8M a year.

Searches, last 12 months
3.4M
Growth, 90 days vs prior 90
-10.8%
Conversion, latest week
7.8%
Market size, estimated
$5.8Ma year
Peak month
December2.2× the quietest month
Top search term
migraine relief cap1.5M searches a year

02 · Price

A sale here is worth $21.55.

Listings sell for $21.55 on average, from $7.03 to $39.96. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 12,500 to 15,000 of them. At $21.55 that is $269K to $323K a year per listing.

Average price
$21.55inside the $15 to $100 sweet spot
Price range
$7.03–$39.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250K–300K
Units per listing a year
12,500–15,000
Revenue per listing a year
$269K–$323K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #96 within Hot & Cold Therapies. It carries 8,902 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#96in Hot & Cold Therapies
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
8,902per listing
Listings tracked
21

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top Migraine Relief Cap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 flat

Sellers

27

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

64%

Top 20: 99%

Open market

20%

  • Brand 125%
  • Brand 214%
  • Brand 313%
  • Brand 413%
  • Brand 58%
  • Brand 66%

Demand

Migraine Relief Cap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KPrime Day '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.2×

Search terms

Top Migraine Relief Cap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • migraine relief cap1.5M/yr
  • headache relief cap719K/yr
  • migraine cap308K/yr
  • headache cap164K/yr
  • migraine mask183K/yr
  • cold cap69K/yr
  • headache hat73K/yr
  • cold cap for migraines48K/yr
  • ice cap for migraines48K/yr
  • ice pack for head41K/yr

Reviews and returns

What reviews say buyers love and hate about Migraine Relief Cap

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Size-Overall”
1.2%of orders come back
“Fit is too Small”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Migraine Relief Cap questions

Answered from the same tracked data.