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Miessence Toothpaste

Fail

The top 5 brands take 100% of clicks, so Miessence Toothpaste is a Fail.

Flapen Score
26
26 / 100
Ranks 14,632 of 14,768 Health & Household niches · −23 vs the category median of 49
Market size
$10K/yr46K searches / yr
90-day growth
-27.7%search demand this quarter
Competition
93%top-5 click share · 5 brands · 46 sellers

Flapen Score

Miessence Toothpaste against its category

The dotted line is the Health & Household average. Past it, Miessence Toothpaste is stronger. Inside it, weaker.

26Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Miessence Toothpaste market on Amazon at a glance

Shoppers on Amazon United States searched for Miessence Toothpaste 46K times last year and spent an estimated $10K. All 5 brands take every click. Flapen scores it 26 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -27.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
-27.7%
Conversion, latest week
1.8%
Market size, estimated
$10Ka year
Top search term
miessence toothpaste31K searches a year

02 · Price

A sale here is worth $12.22.

Listings sell for $12.22 on average, from $8.68 to $20.42. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $12.22 that is $1K to $3K a year per listing.

Average price
$12.22under the $15 to $100 sweet spot
Price range
$8.68–$20.42
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #174 within Toothpaste. It carries 20,305 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#174in Toothpaste
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
20,305per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Miessence Toothpaste products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

46

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Brand 151%
  • Brand 233%
  • Brand 38%
  • Brand 46%
  • Brand 53%
  • Open — no brand owns it (0%)

Demand

Miessence Toothpaste search demand

Weekly searches over the year. Pick a range.

2K1KSpike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Miessence Toothpaste search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • miessence toothpaste31K/yr
  • miessence mint toothpaste9K/yr
  • miessence6K/yr

Reviews and returns

What reviews say buyers love and hate about Miessence Toothpaste

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Oral Hygiene”
13%of negative reviews mention “Oral Hygiene”
0.3%of orders come back
“my dentist didnt like it”
A buyer, on “Oral Hygiene”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Miessence Toothpaste questions

Answered from the same tracked data.