Is miessence toothpaste profitable to sell on Amazon United States?

The niche generates $10K/yr across 7 tracked products. 90-day search growth is -27.7%. Flapen's verdict: Skip it (26/100).

How competitive is the miessence toothpaste niche?

5 brands and 46 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in miessence toothpaste?

Top complaints mined from reviews: Oral Hygiene, Taste-Overall, Value For Money. The return rate is 0.3%.

What does it cost to enter the miessence toothpaste niche?

Listings span $8.68–$20.42; the average listing price is $12.22 (sweet spot $15–$100). The average incumbent carries 20,305 reviews — the moat a new listing must climb.

Miessence Toothpaste

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Good$12.22

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay$8.68–$20.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Review moat

Bad20,304.86

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-27.7%

90-day search growth — must beat 0% to launch

Competition

Bad93%

top-5 click share — a locked-up shelf

Market size

Bad$10K

$10K/yr · 46K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

Is miessence toothpaste profitable on Amazon?

According to Flapen's Amazon United States niche tracking, miessence toothpaste is a $10K/yr Amazon United States market (46K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 26/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

miessence toothpaste market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 2K–2K; avg 100–250/product
Revenue / yr: $18K–$24K; units × avg price
Conversion rate: 1.8%
Avg BSR: #174
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 63 months
Avg seller age: 156 days

Competition: brands, sellers & click share

The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

Essential Oxygen51%
Boka33%
BIO SPECTRA ATTITUDE8%
Spry6%
Davids3%
Open — no brand owns it (0%)

miessence toothpaste demand & seasonality

Weekly Amazon search volume, last 15 weeks — -27.7% search growth over the last 90 days.

Open Trend

Top miessence toothpaste search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

miessence toothpaste31K/yr -24.8%1.6% conv.
miessence mint toothpaste9K/yr -25.0%2.6% conv.
miessence6K/yr -47.1%0.7% conv.

All search terms

Top miessence toothpaste products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Essential Oxygen BR Certified Organic Toothpaste for Whiter Teeth Fresher Breath Happier Gums Tooth Sensitivity Peppermint 4 Ounce (Pack of 2)

Essential Oxygen$20.424.3★1,449 rev

Boka Fluoride Free Toothpaste Nano Hydroxyapatite Toothpaste Appropriate for Sensitive Teeth - for Adult Oral Care - Ela Mint Flavor 4 Fl Oz 1Pk

Boka$11.574.5★59,113 rev

Attitude Fluoride-Free Fresh Breath Toothpaste Peppermint Flavor EWG Verified Vegan & Cruelty-Free Sugar-Free Plant & Mineral-Based Ingredients Clean Oral Care 4.2 Oz

BIO SPECTRA ATTITUDE$8.684.6★402 rev

Boka Fluoride Free Toothpaste Nano Hydroxyapatite Toothpaste Appropriate for Sensitive Teeth for Adult Kids Oral Care - Whitening* Refresh Mint 4 Fl Oz 1Pk

Boka$11.254.5★59,113 rev

Spry Natural Kids Xylitol Tooth Gel Original 2 Fl Oz (Pack of 2)

Spry$14.624.6★775 rev

Newest

by launch date

Davids Hydroxi Fluoride Free Nano Hydroxyapatite Toothpaste for Remineralizing Sensitive Support Whitening Antiplaque SLS Free Natural Peppermint 4oz Made in USA

Davids$9.6320,667 rev

2y ago

Boka Fluoride Free Toothpaste Nano Hydroxyapatite Toothpaste Appropriate for Sensitive Teeth for Adult Kids Oral Care - Whitening* Refresh Mint 4 Fl Oz 1Pk

Boka$11.2559,113 rev

3y ago

Attitude Fluoride-Free Fresh Breath Toothpaste Peppermint Flavor EWG Verified Vegan & Cruelty-Free Sugar-Free Plant & Mineral-Based Ingredients Clean Oral Care 4.2 Oz

BIO SPECTRA ATTITUDE$8.68402 rev

3y ago

Boka Fluoride Free Toothpaste Nano Hydroxyapatite Toothpaste Appropriate for Sensitive Teeth - for Adult Oral Care - Ela Mint Flavor 4 Fl Oz 1Pk

Boka$11.5759,113 rev

6y ago

Essential Oxygen BR Organic Toothpaste Peppermint 4 oz

Essential Oxygen$9.37615 rev

8y ago

What reviews say buyers love and hate about miessence toothpaste

What buyers praise and complain about, mined from review topics.

What buyers love

Oral Hygiene25%

“It really helped my teeth”

Tooth Brightening12%

“my teeth are visibly whiter”

Taste-Overall10%

“No funny taste”

Quality-Overall7%

“A+ quality”

Tooth Sensitivity5%

“Excellent for sensitive teeth”

Cleansing5%

“Clean teeth”

Flavor5%

“The flavor is subtle”

Value For Money3%

“Good deal”

Efficiency2%

“Highly Effective”

Freshness2%

“Fresh feel”

What buyers complain about

Oral Hygiene13%

“my dentist didnt like it”

Taste-Overall8%

“Weird taste”

Value For Money6%

“Price is a little high”

Tooth Sensitivity5%

“Made teeth sensitive”

Tooth Brightening5%

“Does not whiten”

Functionality-Overall4%

“Doesn't work”

Ingredients-Overall4%

“I have no idea what ingredient caused this”

Advertised Vs Actual Product3%

“False Advertising”

Ease Of Cleaning3%

“Not as clean as expected”

Sensitivity-Overall2%

“Doesnt help with sensitivity”

Top return reasons

Advertised Vs Actual Product12%

Taste-Overall11%

Tooth Brightening8%

Ingredients-Overall8%

Flavor8%

Tooth Sensitivity8%

Functionality-Overall7%

Oral Hygiene5%

Value For Money4%

Leak-Proof4%

Common miessence toothpaste questions

Is miessence toothpaste profitable to sell on Amazon United States?: The niche generates $10K/yr across 7 tracked products. 90-day search growth is -27.7%. Flapen's verdict: Skip it (26/100).
How competitive is the miessence toothpaste niche?: 5 brands and 46 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in miessence toothpaste?: Top complaints mined from reviews: Oral Hygiene, Taste-Overall, Value For Money. The return rate is 0.3%.
What does it cost to enter the miessence toothpaste niche?: Listings span $8.68–$20.42; the average listing price is $12.22 (sweet spot $15–$100). The average incumbent carries 20,305 reviews — the moat a new listing must climb.