Microwave Neck and Shoulder Wrap
FailShoppers spend an estimated $10K a year here, so Microwave Neck and Shoulder Wrap is a Fail.
- Flapen Score
- 35 / 100Ranks 13,764 of 14,768 Health & Household niches · −14 vs the category median of 4935
- Market size
- $10K/yr6K searches / yr
- 90-day growth
- -31.0%search demand this quarter
- Competition
- 66%top-5 click share · 7 brands · 26 sellers
Flapen Score
Microwave Neck and Shoulder Wrap against its category
The dotted line is the Health & Household average. Past it, Microwave Neck and Shoulder Wrap is stronger. Inside it, weaker.
Market
The Microwave Neck and Shoulder Wrap market on Amazon at a glance
Shoppers on Amazon United States searched for Microwave Neck and Shoulder Wrap 6K times last year and spent an estimated $10K. The top 5 brands take 96% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 8.1% of those searches ended in a purchase.
Shoppers searched for this 6K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved -31.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10K a year.
- Searches, last 12 months
- 6K
- Growth, 90 days vs prior 90
- -31.0%
- Conversion, latest week
- 8.1%
- Market size, estimated
- $10Ka year
- Peak month
- December2.7× the quietest month
- Top search term
- neck bean bag microwavable4K searches a year
02 · Price
A sale here is worth $18.79.
Listings sell for $18.79 on average, from $10.01 to $30.92. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $18.79 that is $0 to $2K a year per listing.
- Average price
- $18.79inside the $15 to $100 sweet spot
- Price range
- $10.01–$30.92
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 2.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #57 within Hot & Cold Therapies. It carries 6,152 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 4.9%
- Average rank
- #57in Hot & Cold Therapies
- Average rating
- 4.42 starsAmazon United States average 4.42 stars
- Average reviews
- 6,152per listing
- Listings tracked
- 11
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 87 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 87 months
Products
Top Microwave Neck and Shoulder Wrap products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
uncn Heating Pad for Neck Shoulders and Back Microwavable Wrap Weighted Neck Warmer 32x5in Microwave Heat Wrap Rice Beanbag Lavender Scented 1.5Pounds
- Price
- $13.48
- Rating
- 4.5/5
- Reviews
- 939
- Age
- 2y ago

Sharper Image Heated Neck & Shoulder Wrap - Microwavable Warm & Cooling Plush Pad Scented Aromatherapy (100% Natural Lavender & Herb Spa Blend) Pain Tension Headache Relief Therapy Gift for Women
- Price
- $14.42
- Rating
- 4.4/5
- Reviews
- 12,021
- Age
- 1y ago

Sharper Image Heated Neck & Shoulder Wrap - Microwavable Warm & Cooling Plush Pad Scented Aromatherapy (100% Natural Lavender & Herb Spa Blend) Pain Tension Headache Relief Therapy Gift for Women
- Price
- $15.68
- Rating
- 4.4/5
- Reviews
- 12,021
- Age
- 6y ago

SunnyBay Microwavable Heating Pad for Neck and Shoulder Heated Neck Wrap Microwave Heat Pad Weighted Beanbag Moist Hot or Cold Compress 2.2 lbs 26x4 Inches Navy Blue
- Price
- $22.16
- Rating
- 4.4/5
- Reviews
- 6,784
- Age
- 8y ago

Carex Bed Buddy Heat Pad And Cooling Neck Wrap - Microwave Heating Pad For Sore Muscles - Cold Wrap Pack For Aches and Pain
- Price
- $10.26
- Rating
- 4.5/5
- Reviews
- 18,017
- Age
- 22y ago
Trending
estimated 90-day click momentum
Neck Heating Pad Microwavable with Machine Washable Cover Weighted Microwave Heating Pad Neck Wrap for Shoulder Back Pain Relief Warm Rice Bag Pack for Cramps Hot Cold Therapy 1.5lbs Lavender Scented
- Price
- $10.01
- Rating
- 4.7/5
- Reviews
- 79
- Age
- 5mo ago

Sharper Image Heated Neck & Shoulder Wrap - Microwavable Warm & Cooling Plush Pad Scented Aromatherapy (100% Natural Lavender & Herb Spa Blend) Pain Tension Headache Relief Therapy Gift for Women
- Price
- $15.68
- Rating
- 4.4/5
- Reviews
- 12,021
- Age
- 6y ago

Comfheat Neck Heating Pad Microwavable for Pain Relief Moist Hot Compress Microwave Neck Warmer Wrap FSA Eligible HSA for Sore Muscles Relief Lavender Aroma 25 x 5.7 Inches Blue
- Price
- $20.33
- Rating
- 4.2/5
- Reviews
- 335
- Age
- 1y ago

SunnyBay Microwave Heating Pad for Neck and Shoulders 2.2 lbs 26 inch Long Versatile Microwavable Neck Wrap Warmer or Cool Pack Hot or Cold Therapy to Relax Sore Muscles (Blue)
- Price
- $22.84
- Rating
- 4.4/5
- Reviews
- 5,725
- Age
- 10y ago

uncn Heating Pad for Neck Shoulders and Back Microwavable Wrap Weighted Neck Warmer 32x5in Microwave Heat Wrap Rice Beanbag Lavender Scented 1.5Pounds
- Price
- $13.48
- Rating
- 4.5/5
- Reviews
- 939
- Age
- 2y ago
Newest
by launch date
Neck Heating Pad Microwavable with Machine Washable Cover Weighted Microwave Heating Pad Neck Wrap for Shoulder Back Pain Relief Warm Rice Bag Pack for Cramps Hot Cold Therapy 1.5lbs Lavender Scented
- Price
- $10.01
- Rating
- 4.7/5
- Reviews
- 79
- Age
- 5mo ago

Comfheat Neck Heating Pad Microwavable for Pain Relief Moist Hot Compress Microwave Neck Warmer Wrap FSA Eligible HSA for Sore Muscles Relief Lavender Aroma 25 x 5.7 Inches Blue
- Price
- $20.33
- Rating
- 4.2/5
- Reviews
- 335
- Age
- 1y ago

Sharper Image Heated Neck & Shoulder Wrap - Microwavable Warm & Cooling Plush Pad Scented Aromatherapy (100% Natural Lavender & Herb Spa Blend) Pain Tension Headache Relief Therapy Gift for Women
- Price
- $14.42
- Rating
- 4.4/5
- Reviews
- 12,021
- Age
- 1y ago

uncn Heating Pad for Neck Shoulders and Back Microwavable Wrap Weighted Neck Warmer 32x5in Microwave Heat Wrap Rice Beanbag Lavender Scented 1.5Pounds
- Price
- $13.48
- Rating
- 4.5/5
- Reviews
- 939
- Age
- 2y ago

MORLIDEN Microwavable Heated Neck Wrap Warmer and Shoulder Weighted Heating Pad Microwave for Hot and Cold Compress - Dark Gray
- Price
- $30.92
- Rating
- 4.4/5
- Reviews
- 3,540
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
26
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
66%
Top 20: 100%
Open market
4%
- uncn37%
- Sharper Image25%
- SunnyBay16%
- Bed Buddy8%
- comfheat5%
- REVIX5%
- Open — no brand owns it (1 brand, 4%)
Demand
Microwave Neck and Shoulder Wrap search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.7×
Search terms
Top Microwave Neck and Shoulder Wrap search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- neck bean bag microwavable4K/yr
- microwave neck and shoulder wrap2K/yr
- neck wrap heating pad microwavable541/yr
Reviews and returns
What reviews say buyers love and hate about Microwave Neck and Shoulder Wrap
We read the reviews and the return reasons for every product selling here.
“the scent is too strong”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Microwave Neck and Shoulder Wrap questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









