Microwave Neck and Shoulder Wrap
Skip itA small market ($10K/yr) — this niche doesn't clear our bar today.
Avg price
Great$18.79avg listing price — sweet spot $15–$100
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Price range
Great$10.01–$30.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.9%return rate — above 5% kills the launch gate
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Review moat
Bad6,151.73avg incumbent reviews — the moat a new listing must climb
Brand share
Bad96%top-5 brand share — brand-locked demand
Growth
Bad-31.0%90-day search growth — must beat 0% to launch
Market size
Bad$10K$10K/yr · 6K searches
Is microwave neck and shoulder wrap profitable on Amazon?
According to Flapen's Amazon United States niche tracking, microwave neck and shoulder wrap is a $10K/yr Amazon United States market (6K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 35/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
microwave neck and shoulder wrap market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $5K–$9K
- units × avg price
- Conversion rate
- 8.1%
- Avg BSR
- #57
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 4.9%
- Avg brand age
- 87 months
- Avg seller age
- 186 days
Competition: brands, sellers & click share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
26
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
4%
- uncn37%
- Sharper Image25%
- SunnyBay16%
- Bed Buddy8%
- comfheat5%
- REVIX5%
- Open — no brand owns it (1 brand, 4%)
microwave neck and shoulder wrap demand & seasonality
Weekly Amazon search volume, last 101 weeks — -31.0% search growth over the last 90 days.Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.7×
Top microwave neck and shoulder wrap search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- neck bean bag microwavable4K/yr
- microwave neck and shoulder wrap2K/yr
- neck wrap heating pad microwavable541/yr
Top microwave neck and shoulder wrap products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
uncn Heating Pad for Neck Shoulders and Back Microwavable Wrap Weighted Neck Warmer 32x5in Microwave Heat Wrap Rice Beanbag Lavender Scented 1.5Pounds
uncn$13.484.5★939 rev
Sharper Image Heated Neck & Shoulder Wrap - Microwavable Warm & Cooling Plush Pad Scented Aromatherapy (100% Natural Lavender & Herb Spa Blend) Pain Tension Headache Relief Therapy Gift for Women
Sharper Image$14.424.4★12,021 rev
Sharper Image Heated Neck & Shoulder Wrap - Microwavable Warm & Cooling Plush Pad Scented Aromatherapy (100% Natural Lavender & Herb Spa Blend) Pain Tension Headache Relief Therapy Gift for Women
Sharper Image$15.684.4★12,021 rev
SunnyBay Microwavable Heating Pad for Neck and Shoulder Heated Neck Wrap Microwave Heat Pad Weighted Beanbag Moist Hot or Cold Compress 2.2 lbs 26x4 Inches Navy Blue
SunnyBay$22.164.4★6,784 rev
Carex Bed Buddy Heat Pad And Cooling Neck Wrap - Microwave Heating Pad For Sore Muscles - Cold Wrap Pack For Aches and Pain
Bed Buddy$10.264.5★18,017 rev
Newest
by launch date
Neck Heating Pad Microwavable with Machine Washable Cover Weighted Microwave Heating Pad Neck Wrap for Shoulder Back Pain Relief Warm Rice Bag Pack for Cramps Hot Cold Therapy 1.5lbs Lavender Scented
uncn$10.0179 rev
Comfheat Neck Heating Pad Microwavable for Pain Relief Moist Hot Compress Microwave Neck Warmer Wrap FSA Eligible HSA for Sore Muscles Relief Lavender Aroma 25 x 5.7 Inches Blue
comfheat$20.33335 rev
Sharper Image Heated Neck & Shoulder Wrap - Microwavable Warm & Cooling Plush Pad Scented Aromatherapy (100% Natural Lavender & Herb Spa Blend) Pain Tension Headache Relief Therapy Gift for Women
Sharper Image$14.4212,021 rev
uncn Heating Pad for Neck Shoulders and Back Microwavable Wrap Weighted Neck Warmer 32x5in Microwave Heat Wrap Rice Beanbag Lavender Scented 1.5Pounds
uncn$13.48939 rev
MORLIDEN Microwavable Heated Neck Wrap Warmer and Shoulder Weighted Heating Pad Microwave for Hot and Cold Compress - Dark Gray
MORLIDEN$30.923,540 rev
Trending
90-day click momentumNeck Heating Pad Microwavable with Machine Washable Cover Weighted Microwave Heating Pad Neck Wrap for Shoulder Back Pain Relief Warm Rice Bag Pack for Cramps Hot Cold Therapy 1.5lbs Lavender Scented
uncn$10.014.7★
Sharper Image Heated Neck & Shoulder Wrap - Microwavable Warm & Cooling Plush Pad Scented Aromatherapy (100% Natural Lavender & Herb Spa Blend) Pain Tension Headache Relief Therapy Gift for Women
Sharper Image$15.684.4★
Comfheat Neck Heating Pad Microwavable for Pain Relief Moist Hot Compress Microwave Neck Warmer Wrap FSA Eligible HSA for Sore Muscles Relief Lavender Aroma 25 x 5.7 Inches Blue
comfheat$20.334.2★
SunnyBay Microwave Heating Pad for Neck and Shoulders 2.2 lbs 26 inch Long Versatile Microwavable Neck Wrap Warmer or Cool Pack Hot or Cold Therapy to Relax Sore Muscles (Blue)
SunnyBay$22.844.4★
uncn Heating Pad for Neck Shoulders and Back Microwavable Wrap Weighted Neck Warmer 32x5in Microwave Heat Wrap Rice Beanbag Lavender Scented 1.5Pounds
uncn$13.484.5★
What reviews say buyers love and hate about microwave neck and shoulder wrap
What buyers praise and complain about, mined from review topics.What buyers love
“Appear to be well made”
“Love the smell”
“Great heating pad”
“Comfortable, adjustable and easy to use”
“Soothing warmth...ahhh”
“The product was as described”
“Excellent product for sore muscles”
“lightweight”
“The material is soft”
“Comfortable fit”
What buyers complain about
“the scent is too strong”
“Doesnt heat evenly”
“Burnt”
“it wasn't really close to fitting”
“Price for quality. Not what I expected”
“Not warm enough”
“This is product is bulky”
“Burned through when used 5 times”
“All of the filling was spilling out”
“Breaks easily”
Top return reasons
Common microwave neck and shoulder wrap questions
- Is microwave neck and shoulder wrap profitable to sell on Amazon United States?
- The niche generates $10K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -31.0%. Flapen's verdict: Skip it (35/100).
- How competitive is the microwave neck and shoulder wrap niche?
- 7 brands and 26 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in microwave neck and shoulder wrap?
- Top complaints mined from reviews: Smell, Heating, Flammable. The return rate is 2.9%.
- When does demand for microwave neck and shoulder wrap peak?
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 2.7× the quietest.
- What does it cost to enter the microwave neck and shoulder wrap niche?
- Listings span $10.01–$30.92; the average listing price is $18.79 (sweet spot $15–$100). The average incumbent carries 6,152 reviews — the moat a new listing must climb.