Microwave Neck and Shoulder Wrap
FailShoppers spend an estimated $10K a year here, so Microwave Neck and Shoulder Wrap is a Fail.
- Flapen Score
- 35 / 100Ranks 13,764 of 14,768 Health & Household niches · −14 vs the category median of 4935
- Market size
- $10K/yr6K searches / yr
- 90-day growth
- -31.0%search demand this quarter
- Competition
- 66%top-5 click share · 7 brands · 26 sellers
Flapen Score
Microwave Neck and Shoulder Wrap against its category
The dotted line is the Health & Household average. Past it, Microwave Neck and Shoulder Wrap is stronger. Inside it, weaker.
Market
The Microwave Neck and Shoulder Wrap market on Amazon at a glance
Shoppers on Amazon United States searched for Microwave Neck and Shoulder Wrap 6K times last year and spent an estimated $10K. The top 5 brands take 96% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 8.1% of those searches ended in a purchase.
Shoppers searched for this 6K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved -31.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10K a year.
- Searches, last 12 months
- 6K
- Growth, 90 days vs prior 90
- -31.0%
- Conversion, latest week
- 8.1%
- Market size, estimated
- $10Ka year
- Peak month
- December2.7× the quietest month
- Top search term
- neck bean bag microwavable4K searches a year
02 · Price
A sale here is worth $18.79.
Listings sell for $18.79 on average, from $10.01 to $30.92. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $18.79 that is $0 to $2K a year per listing.
- Average price
- $18.79inside the $15 to $100 sweet spot
- Price range
- $10.01–$30.92
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 2.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #57 within Hot & Cold Therapies. It carries 6,152 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 4.9%
- Average rank
- #57in Hot & Cold Therapies
- Average rating
- 4.42 starsAmazon United States average 4.42 stars
- Average reviews
- 6,152per listing
- Listings tracked
- 11
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 87 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 87 months
Products
Top Microwave Neck and Shoulder Wrap products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
26
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
4%
- Brand 137%
- Brand 225%
- Brand 316%
- Brand 48%
- Brand 55%
- Brand 65%
- Open — no brand owns it (1 brand, 4%)
Demand
Microwave Neck and Shoulder Wrap search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.7×
Search terms
Top Microwave Neck and Shoulder Wrap search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- neck bean bag microwavable4K/yr
- microwave neck and shoulder wrap2K/yr
- neck wrap heating pad microwavable541/yr
Reviews and returns
What reviews say buyers love and hate about Microwave Neck and Shoulder Wrap
We read the reviews and the return reasons for every product selling here.
“the scent is too strong”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Microwave Neck and Shoulder Wrap questions
Answered from the same tracked data.









