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Microwave Cleaner

Fail

Demand is soft, at -23.4% this quarter, so Microwave Cleaner is a Fail.

Flapen Score
49
49 / 100
Ranks 7,059 of 14,768 Health & Household niches · on the category median
Market size
$186K/yr259K searches / yr
90-day growth
-23.4%search demand this quarter
Competition
62%top-5 click share · 17 brands · 49 sellers

Flapen Score

Microwave Cleaner against its category

The dotted line is the Health & Household average. Past it, Microwave Cleaner is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Microwave Cleaner market on Amazon at a glance

Shoppers on Amazon United States searched for Microwave Cleaner 259K times last year and spent an estimated $186K. The top 5 brands take 64% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 7.8% of those searches ended in a purchase.

Shoppers searched for this 259K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -23.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $186K a year.

Searches, last 12 months
259K
Growth, 90 days vs prior 90
-23.4%
Conversion, latest week
7.8%
Market size, estimated
$186Ka year
Peak month
December2.3× the quietest month
Top search term
microwave cleaner150K searches a year

02 · Price

A sale here is worth $9.16.

Listings sell for $9.16 on average, from $3.53 to $17.19. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $9.16 that is $5K to $7K a year per listing.

Average price
$9.16under the $15 to $100 sweet spot
Price range
$3.53–$17.19
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
$5K–$7K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #538 within All-Purpose Cleaners. It carries 2,860 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
4.5%
Average rank
#538in All-Purpose Cleaners
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
2,860per listing
Listings tracked
22

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Microwave Cleaner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

49

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

62%

Top 20: 97%

Open market

31%

  • Brand 127%
  • Brand 214%
  • Brand 39%
  • Brand 47%
  • Brand 57%
  • Brand 65%

Demand

Microwave Cleaner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Microwave Cleaner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • microwave cleaner150K/yr
  • microwave cleaner for inside47K/yr
  • microwave steam cleaner43K/yr
  • microwave cleaner steam14K/yr
  • steam microwave cleaner devices3K/yr
  • microwave oven cleaner3K/yr

Reviews and returns

What reviews say buyers love and hate about Microwave Cleaner

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Ease Of Cleaning”
18%of negative reviews mention “Functionality-Overall”
0.3%of orders come back
“Doesn't work well at all”
A buyer, on “Functionality-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Microwave Cleaner questions

Answered from the same tracked data.