Skip to content

Microlife Blood Pressure Monitor

Fail

The top 5 brands take 100% of clicks, so Microlife Blood Pressure Monitor is a Fail.

Flapen Score
38
38 / 100
Ranks 13,006 of 14,768 Health & Household niches · −11 vs the category median of 49
Market size
$174K/yr64K searches / yr
90-day growth
-1.9%search demand this quarter
Competition
93%top-5 click share · 2 brands · 5 sellers

Flapen Score

Microlife Blood Pressure Monitor against its category

The dotted line is the Health & Household average. Past it, Microlife Blood Pressure Monitor is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Microlife Blood Pressure Monitor market on Amazon at a glance

Shoppers on Amazon United States searched for Microlife Blood Pressure Monitor 64K times last year and spent an estimated $174K. All 2 brands take every click. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 6.6% of those searches ended in a purchase.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $174K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
-1.9%
Conversion, latest week
6.6%
Market size, estimated
$174Ka year
Peak month
November1.3× the quietest month
Top search term
microlife blood pressure monitor46K searches a year

02 · Price

A sale here is worth $41.10.

Listings sell for $41.10 on average, from $24.48 to $58.62. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $41.10 that is $10K to $21K a year per listing.

Average price
$41.10inside the $15 to $100 sweet spot
Price range
$24.48–$58.62
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$10K–$21K
Returns
3.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #158 within Health Monitors. It carries 9,541 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
1.0%
Average rank
#158in Health Monitors
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
9,541per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Microlife Blood Pressure Monitor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Brand 193%
  • Brand 27%

Demand

Microlife Blood Pressure Monitor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KBlack Friday '24Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Microlife Blood Pressure Monitor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • microlife blood pressure monitor46K/yr
  • microlife14K/yr
  • microlife blood pressure3K/yr
  • microlife blood pressure monitors for home use2K/yr

Reviews and returns

What reviews say buyers love and hate about Microlife Blood Pressure Monitor

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Ease Of Use”
18%of negative reviews mention “Measurement/Reading Accuracy”
3.4%of orders come back
“Inconsistent readings”
A buyer, on “Measurement/Reading Accuracy”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Microlife Blood Pressure Monitor questions

Answered from the same tracked data.