Microfiber Kitchen Towels
FailThe average product has 26,202 reviews to catch up to, so Microfiber Kitchen Towels is a Fail.
- Flapen Score
- 47 / 100Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 4947
- Market size
- $96K/yr162K searches / yr
- 90-day growth
- -4.9%search demand this quarter
- Competition
- 47%top-5 click share · 16 brands · 49 sellers
Flapen Score
Microfiber Kitchen Towels against its category
The dotted line is the Health & Household average. Past it, Microfiber Kitchen Towels is stronger. Inside it, weaker.
Market
The Microfiber Kitchen Towels market on Amazon at a glance
Shoppers on Amazon United States searched for Microfiber Kitchen Towels 162K times last year and spent an estimated $96K. The top 5 brands take 69% of clicks. Demand peaks in Jan–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 4.2% of those searches ended in a purchase.
Shoppers searched for this 162K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $96K a year.
- Searches, last 12 months
- 162K
- Growth, 90 days vs prior 90
- -4.9%
- Conversion, latest week
- 4.2%
- Market size, estimated
- $96Ka year
- Peak month
- December2.0× the quietest month
- Top search term
- microfiber kitchen towels90K searches a year
02 · Price
A sale here is worth $14.03.
Listings sell for $14.03 on average, from $5.97 to $30.76. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $14.03 that is $1K to $4K a year per listing.
- Average price
- $14.03under the $15 to $100 sweet spot
- Price range
- $5.97–$30.76
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$4K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #177 within Cleaning Cloths. It carries 26,202 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 2.6%
- Average rank
- #177in Cleaning Cloths
- Average rating
- 4.64 starsAmazon United States average 4.42 stars
- Average reviews
- 26,202per listing
- Listings tracked
- 24
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Microfiber Kitchen Towels products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
49
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
47%
Top 20: 95%
Open market
25%
- Brand 130%
- Brand 214%
- Brand 39%
- Brand 48%
- Brand 58%
- Brand 65%
Demand
Microfiber Kitchen Towels search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 2.0×
Search terms
Top Microfiber Kitchen Towels search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- microfiber kitchen towels90K/yr
- microfiber dish towels42K/yr
- kitchen towels microfiber11K/yr
- microfiber dish towels for kitchen10K/yr
- microfiber kitchen towel9K/yr
Reviews and returns
What reviews say buyers love and hate about Microfiber Kitchen Towels
We read the reviews and the return reasons for every product selling here.
“not the size i expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Microfiber Kitchen Towels questions
Answered from the same tracked data.









