Microfiber Flat Mop

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.6% of those searches ended in a purchase. Searches in the last 90 days moved +10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.2M a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

+10.7%

Conversion, latest week

10.6%

Market size, estimated

$3.2Ma year

Top search term

bona mop for hardwood floors293K searches a year

Listings sell for $27.41 on average, from $8.61 to $55.15. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 6,000 to 8,000 of them. At $27.41 that is $164K to $219K a year per listing.

Average price

$27.41inside the $15 to $100 sweet spot

Price range

$8.61–$55.15

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

6,000–8,000

Revenue per listing a year

$164K–$219K

Returns

1.1%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #50 within Mopping. It carries 13,700 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

4.5%

Average rank

#50in Mopping

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

13,700per listing

Listings tracked

19

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

45 months