Microban Travel Size Spray

Shoppers searched for this 925K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved +2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.

Searches, last 12 months

925K

Growth, 90 days vs prior 90

+2.1%

Conversion, latest week

8.1%

Market size, estimated

$1.0Ma year

Top search term

microban197K searches a year

Listings sell for $13.70 on average, from $5.67 to $24.41. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At $13.70 that is $27K to $34K a year per listing.

Average price

$13.70under the $15 to $100 sweet spot

Price range

$5.67–$24.41

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

2,000–2,500

Revenue per listing a year

$27K–$34K

Returns

0.2%of orders · Amazon United States median 2.1%

69% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #94 within All-Purpose Cleaners. It carries 10,133 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

69%

Prime listings

77%

Out of stock, average day

2.6%

Average rank

#94in All-Purpose Cleaners

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

10,133per listing

Listings tracked

13

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

61 months