Mic B12
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$21.75avg listing price — sweet spot $15–$100
Price range
Great$8.94–$96.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Growth
Great+68.1%90-day search growth — must beat 0% to launch
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Market size
Okay$166K$166K/yr · 85K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Okay3,828.65avg incumbent reviews — the moat a new listing must climb
Is mic b12 profitable on Amazon?
According to Flapen's Amazon United States niche tracking, mic b12 is a $166K/yr Amazon United States market (85K searches/yr). The top 5 brands hold 84% of demand. Verdict: Worth a look — 57/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
mic b12 market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $131K–$174K
- units × avg price
- Conversion rate
- 8.9%
- Avg BSR
- #250
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 0.0%
- Avg brand age
- 88 months
- Avg seller age
- 157 days
Competition: brands, sellers & click share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
13 rising
Sellers
561
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
13%
- Micro Ingredients44%
- Superior Source27%
- Futurebiotics5%
- Jarrow Formulas4%
- Healthogenics3%
- Triquetra Health3%
- Open — no brand owns it (7 brands, 13%)
mic b12 demand & seasonality
Weekly Amazon search volume, last 8 weeks — +68.1% search growth over the last 90 days.Top mic b12 search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- mic b1234K/yr
- superior source b12 sublingual10K/yr
- micb128K/yr
- micro ingredients b129K/yr
- superior source b1212K/yr
- mic+b123K/yr
- b12 mic3K/yr
- mic b12 supplement2K/yr
- b12 micro ingredients3K/yr
- mic b12 pills2K/yr
Top mic b12 products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Micro Ingredients Vitamin B12 5 000 mcg | Methylcobalamin 240 Chewable Tablets | Fast Dissolve Natural Strawberry Flavor | Vegan Non-GMO Gluten Free - 1`
Micro Ingredients$29.604.7★3,571 rev
Superior Source No Shot Methylcobalamin B-12 1 000 mcg - Vitamin B-12 to Support Energy Production Brain Health & Overall Wellness - Sublingual Tablets for Rapid Absorption - 60 Dissolving Tablets
Superior Source$11.494.7★4,902 rev
Micro Ingredients Vitamin B12 1 000 mcg | Methylcobalamin 365 Chewable Tablets | Fast Dissolve Natural Strawberry Flavor | Supports Energy & Metabolism Health | Vegan Non-GMO Gluten Free
Micro Ingredients$17.674.7★666 rev
Futurebiotics Methyl B12 5000 MCG Vitamin B12 Methylcobalamin Cherry Flavor Non-GMO 60 Vegetarian Lozenges
Futurebiotics$9.974.4★127 rev
Micro Ingredients Methylated B Complex for Women 240 Vegetarian Capsules | Activated B Vitamins with Methylfolate Methyl B12 DIM & Inositol Complex | 14-in-1 Bioactive B Vitamin Formula
Micro Ingredients$23.064.7★46 rev
Newest
by launch dateMicro Ingredients Methylated B Complex for Women 240 Vegetarian Capsules | Activated B Vitamins with Methylfolate Methyl B12 DIM & Inositol Complex | 14-in-1 Bioactive B Vitamin Formula
Micro Ingredients$23.0646 rev
Black Girl Vitamins - Vitamin B12 Gummies for Energy Metabolism & Nervous System Support 1000 mcg Cyancobalamin B12 per Serving Halal & Gluten-Free - 60ct
Black Girl Vitamins$17.26594 rev
Healthogenics LipoPatch Super MIC B12 Daily Lipotropic & B-Vitamin Wellness with Methionine Inositol & Choline Easy Peel-on Patch + Online Lifestyle Guidance
Healthogenics$96.2518 rev
Micro Ingredients L Methylfolate 15mg 240 Softgels | Active 5-MTHF with B6 & Methyl B12 | Methylated Vitamin B9 with Coconut Oil
Micro Ingredients$28.48289 rev
Micro Ingredients Pure Methylated B Complex 240 Capsules | 11-in-1 Formula with Methylfolate B12 Thiamin Inositol Choline & Fat Soluble Vitamin C | Clean Ingredients Without Fillers | Non-GMO
Micro Ingredients$24.651,488 rev
Trending
90-day click momentumMicro Ingredients Methylated B Complex for Women 240 Vegetarian Capsules | Activated B Vitamins with Methylfolate Methyl B12 DIM & Inositol Complex | 14-in-1 Bioactive B Vitamin Formula
Micro Ingredients$23.064.7★
Natures Bounty Vitamin B-12 Quick Dissolve Tablets 1000mcg Aids in the Conversion of Food into Cellular Energy Cherry Flavor 60ct
Nature's Bounty$9.324.7★
Horbach B12 Vitamin 5000 mcg | 120 Fast Dissolve Tablets
Horbäach$9.954.7★
Black Girl Vitamins - Vitamin B12 Gummies for Energy Metabolism & Nervous System Support 1000 mcg Cyancobalamin B12 per Serving Halal & Gluten-Free - 60ct
Black Girl Vitamins$17.264.7★
Jarrow Formulas Methyl Vitamin B-12 1000 mcg 100 Chewable Tablets Lemon Flavored- Bioactive B12 Vitamin - Supports Cellular Energy Production Brain Health & Metabolism - 100 Servings
Jarrow Formulas$11.364.7★
What reviews say buyers love and hate about mic b12
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality and safe product”
“Vitamin effective”
“Very clean taste”
“Lots of Energy”
“As advertised”
“They are affordable”
“It works for my needs”
“EASY TO USE”
“improves mood naturally”
“The flavor is very yummy”
What buyers complain about
“taste is a bit strong”
“disgusting smelling”
“And the dropper doesn't fill properly so dosing isn't accurate”
“The worst B-vitamins I have ever taken”
“Not effective”
“I didn't feel any difference in energy though”
“I have been experiencing side effects”
“The price is a little high”
“take too long to dissolve”
“Leaks everywhere”
Top return reasons
Common mic b12 questions
- Is mic b12 profitable to sell on Amazon United States?
- The niche generates $166K/yr across 20 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +68.1%. Flapen's verdict: Worth a look (57/100).
- How competitive is the mic b12 niche?
- 13 brands and 561 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in mic b12?
- Top complaints mined from reviews: Taste-Overall, Smell, Dosage. The return rate is 0.0%.
- What does it cost to enter the mic b12 niche?
- Listings span $8.94–$96.25; the average listing price is $21.75 (sweet spot $15–$100). The average incumbent carries 3,829 reviews — the moat a new listing must climb.