Mezcla Protein Bar
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Review moat
Great192avg incumbent reviews — the moat a new listing must climb
Avg price
Great$16.43avg listing price — sweet spot $15–$100
Price range
Good$2.49–$35.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$517K$517K/yr · 292K searches
Growth
Okay+19.6%90-day search growth — must beat 0% to launch
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Brand share
Bad100%top-5 brand share — brand-locked demand
Is mezcla protein bar profitable on Amazon?
According to Flapen's Amazon United States niche tracking, mezcla protein bar is a $517K/yr Amazon United States market (292K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Worth a look — 64/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
mezcla protein bar market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 40K–50K
- avg 2,500–3,000/product
- Revenue / yr
- $657K–$822K
- units × avg price
- Conversion rate
- 10.8%
- Avg BSR
- #67
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 0.0%
- Avg brand age
- 56 months
- Avg seller age
- 119 days
Competition: brands, sellers & click share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
3 falling
Sellers
555
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
56%
Top 20: 100%
Open market
0%
- Mezcla84%
- SOUTH FORTY SNACKS9%
- mezcla7%
- Open — no brand owns it (0%)
mezcla protein bar demand & seasonality
Weekly Amazon search volume, last 104 weeks — +19.6% search growth over the last 90 days.Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.0×
Top mezcla protein bar search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- mezcla bars154K/yr
- mezcla56K/yr
- mezcla protein bar24K/yr
- south forty snacks12K/yr
- south forty7K/yr
- south forty pistachio bar7K/yr
- mezcal protein bars6K/yr
- pistachio protein bar5K/yr
- south 40 snacks5K/yr
- mezcla bar3K/yr
Top mezcla protein bar products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mezcla Puff-Crispy Plant Based Protein Bars - Variety Pack - Healthy Snacks for Adults & Kids - Granola Bars for School Travel & Office Snacks - Gluten Free Vegan Non GMO 10g Protein - 8 Count
Mezcla$22.874.4★1,155 rev
Mezcla Puff-Crispy Plant Based Protein Bars - Pistachio Chocolate - Healthy Snacks for Adults & Dubai Chocolate Fans - Travel & Office Snacks - Gluten Free Vegan Non GMO 10g Protein - 12 Count
Mezcla$28.013.9★247 rev
Mezcla Puff-Crispy Plant Based Protein Bars - Peanut Butter Chocolate - Healthy Snacks for Adults & Kids - Perfect School Travel & Office Snacks - Gluten Free Vegan Non GMO 10g Protein - 12 Count
Mezcla$26.954.4★183 rev
Mezcla Puff-Crispy Plant Based Protein Bars - Matcha Vanilla - Healthy Snacks for Adults & Matcha Latte Fans - Best School Travel Office Snacks - Gluten Free Vegan Non GMO 10g Protein - 12 Count
Mezcla$27.144.3★269 rev
Mezcla Puff Crispy Protein Bars Gluten Free & Vegan Protein Bars 10g Protein Alt for Crispy Rice Treat Granola Bars & Breakfast Bars Healthy Snacks for Adults Maple Blueberry 1 Count
mezcla$2.814.0★84 rev
Newest
by launch date
Mezcla Chocolate Pretzel Protein Bar Sgl 1.4 Ounce
Mezcla$2.580 rev
Mezcla Salted Caramel Protein Bar Sgl 1.4 Ounce
Mezcla$2.520 rev
Mezcla Mint Chocolate Protein Bar Sgl 1.4 Ounce
Mezcla$2.541 rev
Mezcla Puff Crispy Protein Bars Gluten Free & Vegan Protein Bars 10g Protein Alt for Crispy Rice Treat Granola Bars & Breakfast Bars Healthy Snacks for Adults Frosted Strawberry 1 Bar
Mezcla$2.491 rev
Mezcla Puff Crispy Protein Bars Gluten Free & Vegan Protein Bars 10g Protein Alt for Crispy Rice Treat Granola Bars & Breakfast Bars Healthy Snacks for Adults Chocolate Pretzel 12 Bars
Mezcla$29.6927 rev
Trending
90-day click momentumMezcla Chocolate Pretzel Protein Bar Sgl 1.4 Ounce
Mezcla$2.580.0★
Mezcla Puff Crispy Protein Bars Gluten Free & Vegan Protein Bars 10g Protein Alt for Crispy Rice Treat Granola Bars & Breakfast Bars Healthy Snacks for Adults Chocolate Pretzel 12 Bars
Mezcla$29.694.2★
Mezcla Puff Crispy Protein Bars Gluten Free & Vegan Protein Bars 10g Protein Alt for Crispy Rice Treat Granola Bars & Breakfast Bars Healthy Snacks for Adults Frosted Strawberry 1 Bar
Mezcla$2.491.0★
Mezcla Salted Caramel Protein Bar Sgl 1.4 Ounce
Mezcla$2.520.0★
Mezcla Mint Chocolate Protein Bar Sgl 1.4 Ounce
Mezcla$2.543.0★
What reviews say buyers love and hate about mezcla protein bar
What buyers praise and complain about, mined from review topics.What buyers love
“Delicious and Filling”
“has high protein”
“It's satisfying flavor”
“a satisfying crunch”
“GOOD QUALITY”
“Healthy and satisfying”
“with a mildly sweet crunch”
“Great vegan snack”
“Love the texture”
“fair priced”
What buyers complain about
“Odd aftertaste”
“Price is a bit high”
“Off putting flavor”
“Not That Healthy”
“The problem is ITS NOT THE SAME PRODUCT”
“Sweeter Than Expected”
“smells like moth balls”
“they sent an off brand with all different ingredients”
“Not as good as they use to be”
“there were multiple issues with my recent order and i received two cases that were both stale and inedible”
Top return reasons
Common mezcla protein bar questions
- Is mezcla protein bar profitable to sell on Amazon United States?
- The niche generates $517K/yr across 20 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +19.6%. Flapen's verdict: Worth a look (64/100).
- How competitive is the mezcla protein bar niche?
- 3 brands and 555 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in mezcla protein bar?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Flavor. The return rate is 0.0%.
- When does demand for mezcla protein bar peak?
- Demand peaks in Jan–Feb–Mar; the busiest month runs 2.0× the quietest.
- What does it cost to enter the mezcla protein bar niche?
- Listings span $2.49–$35.28; the average listing price is $16.43 (sweet spot $15–$100). The average incumbent carries 192 reviews — the moat a new listing must climb.