Mexican Laundry Detergent
FailPrices span $5.14–$14.37, mostly outside the sweet spot, so Mexican Laundry Detergent is a Fail.
- Flapen Score
- 37 / 100Ranks 13,285 of 14,768 Health & Household niches · −12 vs the category median of 4937
- Market size
- $128K/yr263K searches / yr
- 90-day growth
- +14.5%search demand this quarter
- Competition
- 78%top-5 click share · 8 brands · 192 sellers
Flapen Score
Mexican Laundry Detergent against its category
The dotted line is the Health & Household average. Past it, Mexican Laundry Detergent is stronger. Inside it, weaker.
Market
The Mexican Laundry Detergent market on Amazon at a glance
Shoppers on Amazon United States searched for Mexican Laundry Detergent 263K times last year and spent an estimated $128K. The top 5 brands take 94% of clicks. Demand peaks in Jan–Nov. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 4.5% of those searches ended in a purchase.
Shoppers searched for this 263K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $128K a year.
- Searches, last 12 months
- 263K
- Growth, 90 days vs prior 90
- +14.5%
- Conversion, latest week
- 4.5%
- Market size, estimated
- $128Ka year
- Peak month
- November2.8× the quietest month
- Top search term
- mexican laundry detergent58K searches a year
02 · Price
A sale here is worth $10.89.
Listings sell for $10.89 on average, from $5.14 to $14.37. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At $10.89 that is $8K to $11K a year per listing.
- Average price
- $10.89under the $15 to $100 sweet spot
- Price range
- $5.14–$14.37
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $8K–$11K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
8% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #72 within Laundry. It carries 7,571 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 8%
- Prime listings
- 77%
- Out of stock, average day
- 6.2%
- Average rank
- #72in Laundry
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 7,571per listing
- Listings tracked
- 13
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Mexican Laundry Detergent products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 13, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Ensueo Max Liquid Fabric Softener - Spring Fresh Scent - 125 fl oz - Color-Safe Fabric Softener Liquid - Softens 147 Loads - Reduces Wrinkles & Static
- Price
- $8.60
- Rating
- 4.7/5
- Reviews
- 6,268
- Age
- 11y ago

New 823882 Ariel Detergent 750G W- Downy (-Pack) Laundry Detergent Cheap Wholesale Discount Bulk Cleaning Laundry Detergent Toys and Games
- Price
- $13.80
- Rating
- 3.5/5
- Reviews
- 245
- Age
- 7y ago

Ariel with a Touch of Downy Freshness Powder Laundry Detergent 158 ounces 99 Loads
- Price
- $14.13
- Rating
- 4.8/5
- Reviews
- 4,080
- Age
- 3y ago

Ensueo Max Liquid Fabric Softener - Violet Bouquet Scent - 125 fl oz - Color-Safe Fabric Softener Liquid - Softens 123 Loads - Reduces Wrinkles & Static
- Price
- $11.46
- Rating
- 4.7/5
- Reviews
- 6,268
- Age
- 9y ago

VECOSAS Foca Laundry Detergent 4.4 lb Bag - with Spoon. 4.41 Pound (Pack of 1)
- Price
- $11.06
- Rating
- 4.4/5
- Reviews
- 146
- Age
- 2y ago
Trending
estimated 90-day click momentum
Downy Unstopables Unlimited Collection In Wash Laundry Scent Booster Beads No. 26 Fine Fragrance Long Lasting Fresh Scent Beads 21.1 oz
- Price
- $14.37
- Rating
- 4.8/5
- Reviews
- 4,642
- Age
- 10mo ago

New 823882 Ariel Detergent 750G W- Downy (-Pack) Laundry Detergent Cheap Wholesale Discount Bulk Cleaning Laundry Detergent Toys and Games
- Price
- $13.80
- Rating
- 3.5/5
- Reviews
- 245
- Age
- 7y ago

VECOSAS Foca Laundry Detergent 4.4 lb Bag - with Spoon. 4.41 Pound (Pack of 1)
- Price
- $11.06
- Rating
- 4.4/5
- Reviews
- 146
- Age
- 2y ago

Suavitel Complete Liquid Fabric Softener Fabric Conditioner HE Compatible 100 Small Loads Field Flowers Scent 100 fl oz Bottle
- Price
- $8.34
- Rating
- 4.6/5
- Reviews
- 5,297
- Age
- 3y ago

Suavitel Complete Liquid Fabric Conditioner Laundry Fabric Softener with Fabric Protection Technology Morning Sun 100 fl oz Enough Liquid For 100 Small Loads
- Price
- $8.71
- Rating
- 4.6/5
- Reviews
- 5,297
- Age
- 3y ago
Newest
by launch date
Downy Unstopables Unlimited Collection In Wash Laundry Scent Booster Beads No. 26 Fine Fragrance Long Lasting Fresh Scent Beads 21.1 oz
- Price
- $14.37
- Rating
- 4.8/5
- Reviews
- 4,642
- Age
- 10mo ago

VECOSAS Foca Laundry Detergent 4.4 lb Bag - with Spoon. 4.41 Pound (Pack of 1)
- Price
- $11.06
- Rating
- 4.4/5
- Reviews
- 146
- Age
- 2y ago

Ariel with a Touch of Downy Freshness Powder Laundry Detergent 105.8 ounces 66 Loads
- Price
- $10.25
- Rating
- 4.8/5
- Reviews
- 4,080
- Age
- 3y ago

Suavitel Complete Liquid Fabric Softener Fabric Conditioner HE Compatible 100 Small Loads Field Flowers Scent 100 fl oz Bottle
- Price
- $8.34
- Rating
- 4.6/5
- Reviews
- 5,297
- Age
- 3y ago

Suavitel Complete Liquid Fabric Conditioner Laundry Fabric Softener with Fabric Protection Technology Morning Sun 100 fl oz Enough Liquid For 100 Small Loads
- Price
- $8.71
- Rating
- 4.6/5
- Reviews
- 5,297
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 78% of clicks. A locked shelf that new listings rarely crack.
Brands
8 rising
Sellers
192
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
78%
Top 20: 100%
Open market
4%
- ENSUEÑO45%
- ARIEL36%
- VECOSAS6%
- Suavitel5%
- Blanca Nieves3%
- Roma2%
- Open — no brand owns it (2 brands, 4%)
Demand
Mexican Laundry Detergent search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov · busiest ÷ quietest = 2.8×
Search terms
Top Mexican Laundry Detergent search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- mexican laundry detergent58K/yr
- ensueno fabric softener60K/yr
- ariel downy19K/yr
- ensueno30K/yr
- ariel downy laundry detergent powder16K/yr
- ensueno laundry detergent18K/yr
- mexican detergent8K/yr
- ariel with downy5K/yr
- ensueo7K/yr
- mexican laundry soap6K/yr
Reviews and returns
What reviews say buyers love and hate about Mexican Laundry Detergent
We read the reviews and the return reasons for every product selling here.
“Bad Smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mexican Laundry Detergent questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









