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Mexican Laundry Detergent

Fail

Prices span $5.14–$14.37, mostly outside the sweet spot, so Mexican Laundry Detergent is a Fail.

Flapen Score
37
37 / 100
Ranks 13,285 of 14,768 Health & Household niches · −12 vs the category median of 49
Market size
$128K/yr263K searches / yr
90-day growth
+14.5%search demand this quarter
Competition
78%top-5 click share · 8 brands · 192 sellers

Flapen Score

Mexican Laundry Detergent against its category

The dotted line is the Health & Household average. Past it, Mexican Laundry Detergent is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mexican Laundry Detergent market on Amazon at a glance

Shoppers on Amazon United States searched for Mexican Laundry Detergent 263K times last year and spent an estimated $128K. The top 5 brands take 94% of clicks. Demand peaks in Jan–Nov. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 263K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $128K a year.

Searches, last 12 months
263K
Growth, 90 days vs prior 90
+14.5%
Conversion, latest week
4.5%
Market size, estimated
$128Ka year
Peak month
November2.8× the quietest month
Top search term
mexican laundry detergent58K searches a year

02 · Price

A sale here is worth $10.89.

Listings sell for $10.89 on average, from $5.14 to $14.37. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At $10.89 that is $8K to $11K a year per listing.

Average price
$10.89under the $15 to $100 sweet spot
Price range
$5.14–$14.37
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
$8K–$11K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

8% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #72 within Laundry. It carries 7,571 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
8%
Prime listings
77%
Out of stock, average day
6.2%
Average rank
#72in Laundry
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
7,571per listing
Listings tracked
13

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
69 months

Products

Top Mexican Laundry Detergent products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

8 rising

Sellers

192

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

4%

  • Brand 145%
  • Brand 236%
  • Brand 36%
  • Brand 45%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (2 brands, 4%)

Demand

Mexican Laundry Detergent search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov · busiest ÷ quietest = 2.8×

Search terms

Top Mexican Laundry Detergent search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mexican laundry detergent58K/yr
  • ensueno fabric softener60K/yr
  • ariel downy19K/yr
  • ensueno30K/yr
  • ariel downy laundry detergent powder16K/yr
  • ensueno laundry detergent18K/yr
  • mexican detergent8K/yr
  • ariel with downy5K/yr
  • ensueo7K/yr
  • mexican laundry soap6K/yr

Reviews and returns

What reviews say buyers love and hate about Mexican Laundry Detergent

We read the reviews and the return reasons for every product selling here.

51%of positive reviews mention “Smell”
22%of negative reviews mention “Smell”
0.2%of orders come back
“Bad Smell”
A buyer, on “Smell”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Mexican Laundry Detergent questions

Answered from the same tracked data.