Is mewing profitable to sell on Amazon United States?

The niche generates $19K/yr across 18 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -22.9%. Flapen's verdict: Skip it (49/100).

How competitive is the mewing niche?

11 brands and 13 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 67% of demand.

What do buyers complain about in mewing?

Top complaints mined from reviews: Durability, Functionality-Overall, Value For Money. The return rate is 0.5%.

When does demand for mewing peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the mewing niche?

Listings span $6.65–$68.94; the average listing price is $21.60 (sweet spot $15–$100). The average incumbent carries 2,079 reviews — the moat a new listing must climb.

Mewing

Skip it

A small market ($19K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Avg price

Great$21.60

avg listing price — sweet spot $15–$100

Price range

Great$6.65–$68.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,079.39

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Growth

Bad-22.9%

90-day search growth — must beat 0% to launch

Market size

Bad$19K

$19K/yr · 57K searches

Is mewing profitable on Amazon?

According to Flapen's Amazon United States niche tracking, mewing is a $19K/yr Amazon United States market (57K searches/yr). The top 5 brands hold 67% of demand. Verdict: Skip it — 49/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

mewing market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $32K–$43K; units × avg price
Conversion rate: 1.6%
Avg BSR: #1,137
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 51 months
Avg seller age: 137 days

Competition: brands, sellers & click share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

54%

Top 20: 100%

Open market

25%

FGVOPJM27%
FFX11%
JAWCO10%
Mayena Sports10%
Achilles Fitness10%
Dr.Melaxin8%

mewing demand & seasonality

Weekly Amazon search volume, last 104 weeks — -22.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top mewing search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

mewing30K/yr -19.1%2.3% conv.
chewing12K/yr +1.9%0.0% conv.
mewing device15K/yr -48.0%1.4% conv.

All search terms

Top mewing products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Jaw Exerciser for Men & Women - 3 Resistance Levels (6 pcs) BPA Free Silicone jawline Exerciser Gum Tablets Jaw Trainer & Shaper for Beginner Intermediate & Advanced Users

FGVOPJM$6.953.9★1,090 rev

JAWCO$19.374.4★440 rev

Dr.Melaxin CACTOX V-Lifting Mewing Band Cactox + Caffeine + Collagen Double Chin Lifting Band for Sagging Jawline & Facial Puffiness | 115.49% Jaw & Chin Lifting Improvement | Korean V-Line Lifting

Dr.Melaxin$16.383.9★331 rev

Mayena Jaw Exerciser Classic | 4 Set Silicone Jawline Exercisers | Powerful Jaw Trainer & Jawline Shaper | Strengthens Facial Muscles & Defines the Jawline

Mayena Sports$20.454.1★3,822 rev

Achilles Fitness Double Chin Reducer Jaw Exerciser Blue Jawline Sculptor and Face Slimmer for Women and Men Encourages Jaw Movement and Aids in Natural Jaw Function - Ideal for Mewing Practice

Achilles Fitness$14.823.9★202 rev

Newest

by launch date

Dr.Melaxin CACTOX V-Lifting Mewing Band Cactox + Caffeine + Collagen Double Chin Lifting Band for Sagging Jawline & Facial Puffiness | 115.49% Jaw & Chin Lifting Improvement | Korean V-Line Lifting

Dr.Melaxin$16.38331 rev

6mo ago

GYMGUM Jawline Gum Ultra Hard Chewing Gum | No Calories No Sugar No Artificial Sweeteners | Keto Friendly Mewing Gum for Jawline Training & Exerciser

GYMGUM$17.89123 rev

11mo ago

Better Than Mouth Tape for Sleeping MEW X AIR The 24 Hour Nose Breathing & Oxygen Enhancing Kit/Put Toxic Mouth Tape Sleep Tape & Nasal Strips in The bin/Reusable & Durable // Get Peak Performance

FFX$17.96574 rev

1y ago

Jaw Trainer-Jawline Exerciser for Men & Women|3 Resistance Levels Jaw Exerciser for Beginner Intermediate & Advanced Users

FGVOPJM$10.08107 rev

1y ago

HUGEOAKS JE-PRO Jaw Exerciser for Men and Women Resistance Adjustable 46-130 LBS Jaw Face and Neck Exerciser Powerful Jawline Trainer - Slims and Trims the Face (1 Pack)

HUGEOAKS$34.6289 rev

1y ago

What reviews say buyers love and hate about mewing

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall14%

“The quality feels consistent and well made”

Ease Of Use8%

“Easy to use”

Efficiency7%

“It really does work”

Value For Money6%

“Great value”

Advertised Vs Actual Product5%

“Works as advertised”

Durability4%

“very durable”

Comfort-Overall4%

“it is comfortable”

Flavor3%

“Mints my favorite flavor so far”

Size-Overall3%

“It was a snug fit”

Ease Of Chewing/Swallowing3%

“Chewability”

What buyers complain about

Durability12%

“Doesn't last”

Functionality-Overall10%

“I didnt find it effective”

Value For Money6%

“Waste of Money”

Size-Overall6%

“Way too small”

Comfort-Overall5%

“Very uncomfortable”

Ease Of Chewing/Swallowing5%

“Hard to chew”

Advertised Vs Actual Product4%

“False advertising”

Quality-Overall4%

“Poor quality”

Oral Hygiene3%

“Bad for Oral Health”

Hard Feel3%

“These things are hard”

Top return reasons

Size-Overall26%

Functionality-Overall13%

Advertised Vs Actual Product11%

Defective Material/Parts7%

Comfort-Overall5%

Durability5%

Quality-Overall4%

Value For Money4%

Product Condition3%

Material Quality3%

Common mewing questions

Is mewing profitable to sell on Amazon United States?: The niche generates $19K/yr across 18 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -22.9%. Flapen's verdict: Skip it (49/100).
How competitive is the mewing niche?: 11 brands and 13 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 67% of demand.
What do buyers complain about in mewing?: Top complaints mined from reviews: Durability, Functionality-Overall, Value For Money. The return rate is 0.5%.
When does demand for mewing peak?: Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the mewing niche?: Listings span $6.65–$68.94; the average listing price is $21.60 (sweet spot $15–$100). The average incumbent carries 2,079 reviews — the moat a new listing must climb.

Mewing

Is mewing profitable on Amazon?

mewing market size & sales

Competition: brands, sellers & click share

mewing demand & seasonality

Top mewing search terms shoppers use

Top mewing products & what they sell for

Top sellers

Newest

Trending

What reviews say buyers love and hate about mewing

What buyers love

What buyers complain about

Top return reasons

Common mewing questions

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