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Mewing

Fail

Shoppers spend an estimated $19K a year here, so Mewing is a Fail.

Flapen Score
49
49 / 100
Ranks 7,059 of 14,768 Health & Household niches · on the category median
Market size
$19K/yr57K searches / yr
90-day growth
-22.9%search demand this quarter
Competition
54%top-5 click share · 11 brands · 13 sellers

Flapen Score

Mewing against its category

The dotted line is the Health & Household average. Past it, Mewing is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mewing market on Amazon at a glance

Shoppers on Amazon United States searched for Mewing 57K times last year and spent an estimated $19K. The top 5 brands take 67% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -22.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
-22.9%
Conversion, latest week
1.6%
Market size, estimated
$19Ka year
Peak month
January1.6× the quietest month
Top search term
mewing30K searches a year

02 · Price

A sale here is worth $21.60.

Listings sell for $21.60 on average, from $6.65 to $68.94. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $21.60 that is $0 to $2K a year per listing.

Average price
$21.60inside the $15 to $100 sweet spot
Price range
$6.65–$68.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,137 within Occupational & Physical Therapy Aids. It carries 2,079 reviews at 4.01 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#1,137in Occupational & Physical Therapy Aids
Average rating
4.01 starsAmazon United States average 4.42 stars
Average reviews
2,079per listing
Listings tracked
18

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
51 months

Products

Top Mewing products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.

$0$2K$4K$6K$8K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

13

Est. top-5 brand share

67%

Top 20: 100%

Est. top-5 click share

54%

Top 20: 100%

Open market

25%

  • FGVOPJM27%
  • FFX11%
  • JAWCO10%
  • Mayena Sports10%
  • Achilles Fitness10%
  • Dr.Melaxin8%

Demand

Mewing search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KBlack Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Mewing search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • mewing30K/yr
  • chewing12K/yr
  • mewing device15K/yr

Reviews and returns

What reviews say buyers love and hate about Mewing

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Durability”
0.5%of orders come back
“Doesn't last”
A buyer, on “Durability”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Mewing questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data