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Methylfolate B12

Fail

The top 5 brands take 94% of clicks, so Methylfolate B12 is a Fail.

Flapen Score
45
45 / 100
Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 49
Market size
$259K/yr106K searches / yr
90-day growth
-9.6%search demand this quarter
Competition
75%top-5 click share · 9 brands · 558 sellers

Flapen Score

Methylfolate B12 against its category

The dotted line is the Health & Household average. Past it, Methylfolate B12 is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Methylfolate B12 market on Amazon at a glance

Shoppers on Amazon United States searched for Methylfolate B12 106K times last year and spent an estimated $259K. The top 5 brands take 94% of clicks. Demand peaks in Jan–Feb–Mar–Sep. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 13.1% of those searches ended in a purchase.

Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.1% of those searches ended in a purchase. Searches in the last 90 days moved -9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $259K a year.

Searches, last 12 months
106K
Growth, 90 days vs prior 90
-9.6%
Conversion, latest week
13.1%
Market size, estimated
$259Ka year
Peak month
February2.6× the quietest month
Top search term
jarrow methyl b-12 & methyl folate39K searches a year

02 · Price

A sale here is worth $18.67.

Listings sell for $18.67 on average, from $8.35 to $28.54. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At $18.67 that is $23K to $28K a year per listing.

Average price
$18.67inside the $15 to $100 sweet spot
Price range
$8.35–$28.54
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,250–1,500
Revenue per listing a year
$23K–$28K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #232 within Vitamin B. It carries 4,325 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#232in Vitamin B
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
4,325per listing
Listings tracked
14

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
79 months

Products

Top Methylfolate B12 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

9 rising

Sellers

558

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

4%

  • Brand 161%
  • Brand 216%
  • Brand 37%
  • Brand 46%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (3 brands, 4%)

Demand

Methylfolate B12 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Spike '25DecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Sep · busiest ÷ quietest = 2.6×

Search terms

Top Methylfolate B12 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jarrow methyl b-12 & methyl folate39K/yr
  • methylfolate b1220K/yr
  • methyl b12 with l-methylfolate9K/yr
  • methylated b12 and folate11K/yr
  • methylated folate and b126K/yr
  • methyl folate b126K/yr
  • b12 methylfolate5K/yr
  • jarrow b12 folate3K/yr
  • methyl b12 folate4K/yr
  • jarrow b12 methyl folate chewable3K/yr

Reviews and returns

What reviews say buyers love and hate about Methylfolate B12

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
9%of negative reviews mention “Dosage”
<0.1%of orders come back, a rate Amazon rounds to zero
“This is an extremely high dose. was not aware”
A buyer, on “Dosage”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Methylfolate B12 questions

Answered from the same tracked data.