Is methylcobalamin b12 1000mcg profitable to sell on Amazon United States?

The niche generates $81K/yr across 40 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.3%. Flapen's verdict: Worth a look (53/100).

How competitive is the methylcobalamin b12 1000mcg niche?

26 brands and 664 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 63% of demand.

What do buyers complain about in methylcobalamin b12 1000mcg?

Top complaints mined from reviews: Taste-Overall, Smell, Vitamin. The return rate is 0.0%.

What does it cost to enter the methylcobalamin b12 1000mcg niche?

Listings span $6.83–$47.51; the average listing price is $15.63 (sweet spot $15–$100). The average incumbent carries 9,755 reviews — the moat a new listing must climb.

Methylcobalamin B12 1000mcg

Worth a look

Shows low returns (0.0%), but soft demand (-13.3% this quarter) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Great11.8%

search→purchase rate — share of searches ending in a sale

Price range

Great$6.83–$47.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$15.63

avg listing price — sweet spot $15–$100

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad9,754.9

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$81K

$81K/yr · 44K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-13.3%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

Is methylcobalamin b12 1000mcg profitable on Amazon?

According to Flapen's Amazon United States niche tracking, methylcobalamin b12 1000mcg is a $81K/yr Amazon United States market (44K searches/yr). The top 5 brands hold 63% of demand. Verdict: Worth a look — 53/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

methylcobalamin b12 1000mcg market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: $78K–$94K; units × avg price
Conversion rate: 11.8%
Avg BSR: #210
Page quality: 0%
Prime: 100%
Sponsored: 80%
Out of stock: 3.2%
Avg brand age: 102 months
Avg seller age: 160 days

Competition: brands, sellers & click share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

26 flat

Sellers

664

Top-5 brand share

63%

Top 20: 96%

Top-5 click share

47%

Top 20: 82%

Open market

31%

Pure Encapsulations19%
Horbäach16%
Nature's Bounty13%
THORNE7%
NOW Foods7%
Solgar6%

methylcobalamin b12 1000mcg demand & seasonality

Weekly Amazon search volume, last 26 weeks — -13.3% search growth over the last 90 days.

Open Trend

Top methylcobalamin b12 1000mcg search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

methylcobalamin b12 1000mcg18K/yr -26.1%7.5% conv.
vitamin b12 methylcobalamin 1000 mcg8K/yr -15.8%6.9% conv.
sublingual methylcobalamin6K/yr +3.7%9.0% conv.
methylcobalamin 1000 mcg5K/yr +19.0%9.2% conv.
b12 1000 mcg methylcobalamin4K/yr -8.5%8.2% conv.
vitamin b12 methylcobalamin sublingual4K/yr -7.5%10.0% conv.

All search terms

Top methylcobalamin b12 1000mcg products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Horbaach Vitamin B12 1000 mcg Sublingual | 400 Fast Dissolve Tablets

Horbäach$17.274.7★5,084 rev

Natures Bounty Vitamin B-12 Quick Dissolve Tablets 1000mcg Aids in the Conversion of Food into Cellular Energy Cherry Flavor 60ct

Nature's Bounty$9.324.7★1,421 rev

Pure Encapsulations Methylcobalamin 1 000 mcg - Vitamin B12 Supplement to Support Memory & Nerve Health* - Premium Vitamin B12 Capsules - 180 Capsules

Pure Encapsulations$47.514.7★3,267 rev

THORNE - Vitamin B12 - as Methylcobalamin - Supports Heart & Nerve Health Blood Cell Function Restful Sleep & Methylation* - Third-Party Certified - Gluten Dairy & Soy-Free - 60 Capsules

THORNE$23.944.8★3,834 rev

NOW Supplements Methyl B-12 (Methylcobalamin) 1 000 mcg Nervous System Health* 100 Lozenges

NOW Foods$7.614.7★3,341 rev

Newest

by launch date

Built by Nature Vitamin B12 1000 mcg Methylcobalamin Softgels 360 Count Extra Strength Fast Dissolve Energy Metabolism & Nervous System Health Non GMO 1 Year Supply

Built by Nature$11.80110 rev

1y ago

Micro Ingredients Vitamin B12 1 000 mcg | Methylcobalamin 365 Chewable Tablets | Fast Dissolve Natural Strawberry Flavor | Supports Energy & Metabolism Health | Vegan Non-GMO Gluten Free

Micro Ingredients$17.67666 rev

1y ago

Natures Bounty Vitamin B-12 Quick Dissolve Tablets 1000mcg Aids in the Conversion of Food into Cellular Energy Cherry Flavor 60ct

Nature's Bounty$9.321,421 rev

2y ago

Carlyle B12 Vitamin 2000 mcg | 240 Fast Dissolve Tablets

Carlyle$9.99741 rev

3y ago

Vitamatic Vitamin B12 1000 mcg Fast Dissolve 365 Tablets Natural Berry Flavor Supports Energy Metabolism & Nervous System Health

Vitamatic$9.856,963 rev

3y ago

What reviews say buyers love and hate about methylcobalamin b12 1000mcg

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Best quality”

Vitamin13%

“Excellent vitamin”

Taste-Overall12%

“Best tasting”

Value For Money9%

“They are affordable”

Energy Level8%

“Energy Boost”

Advertised Vs Actual Product6%

“Exactly as advertised”

Ease Of Use4%

“EASY TO TAKE”

Efficiency3%

“They seem effective”

Solubility3%

“I like the fact that it dissolves easy”

Flavor3%

“The flavor is subtle”

What buyers complain about

Taste-Overall22%

“taste is a bit strong”

Smell8%

“Strong odor”

Vitamin6%

“The worst B-vitamins I have ever taken”

Solubility4%

“poor to dissolve”

Dosage4%

“1 mg was not help”

Size-Overall3%

“Pretty small in size”

Functionality-Overall3%

“Not effective”

Energy Level2%

“I felt absolutely no increase in energy”

Value For Money2%

“costs too much”

Flavor2%

“Dont get Raspberry flavor”

Top return reasons

Functionality-Overall18%

Taste-Overall14%

Leak-Proof11%

Value For Money7%

Vitamin7%

Dosage5%

Ingredients-Overall5%

Smell4%

Size-Overall4%

Calcium4%

Common methylcobalamin b12 1000mcg questions

Is methylcobalamin b12 1000mcg profitable to sell on Amazon United States?: The niche generates $81K/yr across 40 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.3%. Flapen's verdict: Worth a look (53/100).
How competitive is the methylcobalamin b12 1000mcg niche?: 26 brands and 664 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 63% of demand.
What do buyers complain about in methylcobalamin b12 1000mcg?: Top complaints mined from reviews: Taste-Overall, Smell, Vitamin. The return rate is 0.0%.
What does it cost to enter the methylcobalamin b12 1000mcg niche?: Listings span $6.83–$47.51; the average listing price is $15.63 (sweet spot $15–$100). The average incumbent carries 9,755 reviews — the moat a new listing must climb.