Is methylated multivitamin profitable to sell on Amazon United States?

The niche generates $2.4M/yr across 21 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -21.5%. Flapen's verdict: Worth a look (63/100).

How competitive is the methylated multivitamin niche?

16 brands and 18 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 67% of demand.

What do buyers complain about in methylated multivitamin?

Top complaints mined from reviews: Smell, Vitamin, Taste-Overall. The return rate is 0.0%.

When does demand for methylated multivitamin peak?

Demand peaks in Feb; the busiest month runs 3.0× the quietest.

What does it cost to enter the methylated multivitamin niche?

Listings span $15.79–$53.02; the average listing price is $27.30 (sweet spot $15–$100). The average incumbent carries 4,241 reviews — the moat a new listing must climb.

Methylated Multivitamin

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Market size

Incredible$2.4M

$2.4M/yr · 1.1M searches

Avg price

Incredible$27.30

avg listing price — sweet spot $15–$100

Price range

Incredible$15.79–$53.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great8.3%

search→purchase rate — share of searches ending in a sale

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad4,240.9

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-21.5%

90-day search growth — must beat 0% to launch

Is methylated multivitamin profitable on Amazon?

According to Flapen's Amazon United States niche tracking, methylated multivitamin is a $2.4M/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Feb. Verdict: Worth a look — 63/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

methylated multivitamin market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 80K–100K; avg 3,000–4,000/product
Revenue / yr: $2.2M–$2.7M; units × avg price
Conversion rate: 8.3%
Avg BSR: #200
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 71 months
Avg seller age: 143 days

Competition: brands, sellers & click share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 rising

Sellers

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

52%

Top 20: 99%

Open market

28%

Micro Ingredients33%
Pure Therapro Rx10%
Nutricost10%
Vimerson Health8%
envitamin6%
Double Wood Supplements5%

methylated multivitamin demand & seasonality

Weekly Amazon search volume, last 104 weeks — -21.5% search growth over the last 90 days.

Peak months: Feb · busiest ÷ quietest = 3.0×

Open Trend

Top methylated multivitamin search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

methylated multivitamin752K/yr -25.5%7.2% conv.
methylated multivitamin for women58K/yr -7.3%5.1% conv.
methylated multivitamin for men61K/yr -17.8%6.7% conv.
methylated vitamins38K/yr -10.0%4.4% conv.
mens methylated multivitamin20K/yr -14.2%7.0% conv.
pure methylated multivitamin17K/yr -12.5%15.0% conv.
womens methylated multivitamin14K/yr -19.3%4.8% conv.
micro ingredients multivitamin10K/yr -5.3%7.6% conv.
methylated12K/yr -7.5%1.7% conv.
multivitamin methylated9K/yr -2.1%4.6% conv.

All search terms

Top methylated multivitamin products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Micro Ingredients Pure Methylated Multivitamin 240 Capsules | 19-in-1 Formula with Vitamins C D B12 Folate Magnesium Zinc & More | Filler Free Non-GMO

Micro Ingredients$24.464.7★1,297 rev

Nutricost Methylated Multivitamin 120 Capsules 60 Servings

Nutricost$15.794.6★477 rev

Micro Ingredients Pure Methylated Multivitamin for Women 240 Capsules | 32-in-1 Formula with Vitamin B C D + Iron Methylfolate & More | Supports Women s Daily Wellness | Filler Free Non-GMO

Micro Ingredients$25.514.8★631 rev

envitamin Methylated Multivitamin Multimineral Complex with L Methylfolate Methylated B12 5-MTHF Inositol and Lycopene

envitamin$24.124.6★724 rev

Pure Therapro Rx Methylated Multivitamin for Men and Women | Made in USA | Methyl Multi Without Iron Methyl B12 & Methylfolate | 240 Capsules 4-Month Supply

Pure Therapro Rx$51.304.6★3,066 rev

Newest

by launch date

Methylated Multivitamin for Women Vitamins B6 Methyl B12 A B C D K E Folate Choline Omega 3 Thiamine Riboflavin Iron Iodine Magnesium Zinc Selenium Copper Calcium 90 Capsules by Clean Nutra

Clean Nutraceuticals$22.07207 rev

10mo ago

DEAL SUPPLEMENT Methylated Multivitamin for Men & Women 240 Capsules | 100% DV Vitamins & Minerals | Activated B-Complex & Chelated Minerals with CoQ10 TMG & ALA | Non-GMO cGMP Manufactured

DEAL SUPPLEMENT$17.8388 rev

10mo ago

Methylated Multivitamin for Women & Men Gummies w/ Omega-3 Calcium D3 K2 Methylfolate & B12 TMG Daily Vitamins Mag CoQ10 Probiotic for 18 30 40 50 60 70+ Overall Health - Vegan Sugar Free

NEVISS$28.23342 rev

11mo ago

Complete 29-in-1 Methylated Multivitamin for Men & Women with Omega-3 Once Daily 13 Vitamins 12 Minerals 4 Targeted Nutrients Active B12 5-MTHF Folate P5P B6 Vegan 70 Servings (1-Pack)

MEDCHOICE$22.9952 rev

12mo ago

Methylated Multivitamin for Men and Women 240 Capsules | 27-in-1 Formula with Vitamins B Complex C D3 K2 NAD NAC CoQ10 Resveratrol Magnesium Zinc & More | Daily Essential Vitamins

NatureBell$21.64328 rev

1y ago

What reviews say buyers love and hate about methylated multivitamin

What buyers praise and complain about, mined from review topics.

What buyers love

Vitamin31%

“Great Multi Vitamin”

Quality-Overall15%

“quality, being complete”

Energy Level8%

“gave me energy”

Value For Money5%

“Very affordable”

Taste-Overall3%

“no funky taste”

Ease Of Chewing/Swallowing3%

“chewable is an advantage for us”

Acid Regulator/Stomach Ache Relief2%

“No stomach problems”

Advertised Vs Actual Product2%

“Works as it should”

Ingredients-Overall2%

“Quality ingredients”

Nutritional Content2%

“Great Supplements”

What buyers complain about

Smell12%

“Fishy smell”

Vitamin12%

“These vitamins are terrible”

Taste-Overall9%

“They have a weird taste”

Side Effects7%

“Bad side effects”

Dosage4%

“12.5 mgs of any of those products does absolutely NOTHING for you”

Value For Money3%

“Little expensive”

Acid Regulator/Stomach Ache Relief3%

“Severe stomach pains”

Size-Overall2%

“Honestly, the small is so bad”

Allergies2%

“Red Rash started to appear”

Quality-Overall2%

“Some Quality Control Issues”

Top return reasons

Vitamin27%

Value For Money15%

Advertised Vs Actual Product12%

Stain Resistance8%

Functionality-Overall8%

Smell8%

Certifications4%

Satisfaction/Pleasure4%

Side Effects4%

Joint Pain4%

Common methylated multivitamin questions

Is methylated multivitamin profitable to sell on Amazon United States?: The niche generates $2.4M/yr across 21 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -21.5%. Flapen's verdict: Worth a look (63/100).
How competitive is the methylated multivitamin niche?: 16 brands and 18 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 67% of demand.
What do buyers complain about in methylated multivitamin?: Top complaints mined from reviews: Smell, Vitamin, Taste-Overall. The return rate is 0.0%.
When does demand for methylated multivitamin peak?: Demand peaks in Feb; the busiest month runs 3.0× the quietest.
What does it cost to enter the methylated multivitamin niche?: Listings span $15.79–$53.02; the average listing price is $27.30 (sweet spot $15–$100). The average incumbent carries 4,241 reviews — the moat a new listing must climb.