Methyl B12
MaybeAn estimated 0.0% of orders come back. But the top 5 brands take 95% of clicks, so Methyl B12 is a Maybe.
- Flapen Score
- 57 / 100Top 18% of 14,768 Health & Household niches · +8 vs the category median of 4957
- Market size
- $2.5M/yr853K searches / yr
- 90-day growth
- +13.1%search demand this quarter
- Competition
- 68%top-5 click share · 6 brands · 563 sellers
Flapen Score
Methyl B12 against its category
The dotted line is the Health & Household average. Past it, Methyl B12 is stronger. Inside it, weaker.
Market
The Methyl B12 market on Amazon at a glance
Shoppers on Amazon United States searched for Methyl B12 853K times last year and spent an estimated $2.5M. The top 5 brands take 95% of clicks. Demand peaks in Jul. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 14.7% of those searches ended in a purchase.
Shoppers searched for this 853K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.7% of those searches ended in a purchase. Searches in the last 90 days moved +13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.5M a year.
- Searches, last 12 months
- 853K
- Growth, 90 days vs prior 90
- +13.1%
- Conversion, latest week
- 14.7%
- Market size, estimated
- $2.5Ma year
- Peak month
- July1.9× the quietest month
- Top search term
- methylated b12200K searches a year
02 · Price
A sale here is worth $19.94.
Listings sell for $19.94 on average, from $7.61 to $47.51. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 8,000 to 10,000 of them. At $19.94 that is $160K to $199K a year per listing.
- Average price
- $19.94inside the $15 to $100 sweet spot
- Price range
- $7.61–$47.51
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- $160K–$199K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #252 within Vitamin B. It carries 5,962 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #252in Vitamin B
- Average rating
- 4.68 starsAmazon United States average 4.42 stars
- Average reviews
- 5,962per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 83 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 83 months
Products
Top Methyl B12 products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
THORNE - Vitamin B12 - as Methylcobalamin - Supports Heart & Nerve Health Blood Cell Function Restful Sleep & Methylation* - Third-Party Certified - Gluten Dairy & Soy-Free - 60 Capsules
- Price
- $23.94
- Rating
- 4.8/5
- Reviews
- 3,834
- Age
- 22y ago

NOW Supplements Methyl B-12 (Methylcobalamin) 1 000 mcg Nervous System Health* 100 Lozenges
- Price
- $7.61
- Rating
- 4.7/5
- Reviews
- 3,341
- Age
- 24y ago

Jarrow Formulas Methyl Vitamin B-12 1000 mcg 100 Chewable Tablets Lemon Flavored- Bioactive B12 Vitamin - Supports Cellular Energy Production Brain Health & Metabolism - 100 Servings
- Price
- $11.36
- Rating
- 4.7/5
- Reviews
- 5,304
- Age
- 21y ago

Jarrow Formulas Methyl B-12 & Methyl Folate Bioactive Vitamin B9 and Vitamin B12 Supplement Supports Cellular Energy Production Healthy Brain Function & Metabolism 60 Chewable Tablets 60 Servings
- Price
- $28.54
- Rating
- 4.7/5
- Reviews
- 2,592
- Age
- 11y ago

THORNE - B-Complex #12 - Vitamin B Complex with Choline Supplement - Supports Cellular Energy Production & a Healthy Nervous System* - Third-Party Certified - Gluten Dairy & Soy-Free - 60 Capsules
- Price
- $25.40
- Rating
- 4.7/5
- Reviews
- 4,193
- Age
- 18y ago
Trending
estimated 90-day click momentum
Pure Encapsulations B12 Liquid | 1 000 mcg Vitamin B12 (Methylcobalamin) Supplement to Support Nerves Immune Health Energy and Cognitive Function* | 1 fl. oz.
- Price
- $21.00
- Rating
- 4.6/5
- Reviews
- 1,805
- Age
- 18y ago

Horbaach Vitamin B12 1000 mcg Sublingual | 400 Fast Dissolve Tablets
- Price
- $17.27
- Rating
- 4.7/5
- Reviews
- 5,084
- Age
- 6y ago

Horbach B12 Vitamin 5000 mcg | 120 Fast Dissolve Tablets
- Price
- $9.95
- Rating
- 4.7/5
- Reviews
- 11,429
- Age
- 6y ago

Pure Encapsulations Methylcobalamin 1 000 mcg - Vitamin B12 Supplement to Support Memory & Nerve Health* - Premium Vitamin B12 Capsules - 60 Capsules
- Price
- $19.63
- Rating
- 4.7/5
- Reviews
- 3,267
- Age
- 18y ago

NOW Foods Supplements Vitamin B-12 1 000 mcg with Folic Acid Nervous System Health* 250 Chewable Lozenges
- Price
- $10.24
- Rating
- 4.7/5
- Reviews
- 5,113
- Age
- 20y ago
Newest
by launch date
L Methyl Folate 15mg Plus Methyl B12 Cofactor High Potency Active 5-MTHF Form - Supports Mood Methylation Cognition Bioactive Forms of Vitamin B9 & B12 (60 Capsules 60 Servings)
- Price
- $21.67
- Rating
- 4.6/5
- Reviews
- 9,407
- Age
- 5y ago

Horbaach Vitamin B12 1000 mcg Sublingual | 400 Fast Dissolve Tablets
- Price
- $17.27
- Rating
- 4.7/5
- Reviews
- 5,084
- Age
- 6y ago

Horbach B12 Vitamin 5000 mcg | 120 Fast Dissolve Tablets
- Price
- $9.95
- Rating
- 4.7/5
- Reviews
- 11,429
- Age
- 6y ago

Jarrow Formulas Methyl B-12 & Methyl Folate Bioactive Vitamin B9 & Vitamin B12 Supplement Supports Cellular Energy Production Healthy Brain Function & Metabolism 100 Chewable Tablets 100 Servings
- Price
- $13.68
- Rating
- 4.6/5
- Reviews
- 7,791
- Age
- 10y ago

Jarrow Formulas Methyl B-12 & Methyl Folate Bioactive Vitamin B9 and Vitamin B12 Supplement Supports Cellular Energy Production Healthy Brain Function & Metabolism 60 Chewable Tablets 60 Servings
- Price
- $28.54
- Rating
- 4.7/5
- Reviews
- 2,592
- Age
- 11y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
563
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
68%
Top 20: 100%
Open market
0%
- THORNE45%
- Jarrow Formulas21%
- NOW Foods12%
- Horbäach9%
- Pure Encapsulations7%
- Triquetra Health5%
- Open — no brand owns it (0%)
Demand
Methyl B12 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 1.9×
Search terms
Top Methyl B12 search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- methylated b12200K/yr
- thorne b12118K/yr
- methyl b12114K/yr
- sublingual b12 methylcobalamin38K/yr
- methylcobalamin b12 sublingual40K/yr
- metilcobalamina b12 sublingual28K/yr
- thorne vitamin b1236K/yr
- jarrow methyl b-12 & methyl folate39K/yr
- jarrow formulas methyl b-1211K/yr
- now b1229K/yr
Reviews and returns
What reviews say buyers love and hate about Methyl B12
We read the reviews and the return reasons for every product selling here.
“DISGUSTING TASTE”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Methyl B12 questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









