Is methyl b12 profitable to sell on Amazon United States?

The niche generates $2.5M/yr across 14 tracked products. 90-day search growth is +13.1%. Flapen's verdict: Launch it (57/100).

How competitive is the methyl b12 niche?

6 brands and 563 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in methyl b12?

Top complaints mined from reviews: Taste-Overall, Dosage, Solubility. The return rate is 0.0%.

When does demand for methyl b12 peak?

Demand peaks in Jul; the busiest month runs 1.9× the quietest.

What does it cost to enter the methyl b12 niche?

Listings span $7.61–$47.51; the average listing price is $19.94 (sweet spot $15–$100). The average incumbent carries 5,962 reviews — the moat a new listing must climb.

Methyl B12

Launch it

A $2.5M/yr market growing +13.1% this quarter with returns at 0.0% — clears our launch bar.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible14.7%

search→purchase rate — share of searches ending in a sale

Market size

Incredible$2.5M

$2.5M/yr · 853K searches

Avg price

Great$19.94

avg listing price — sweet spot $15–$100

Price range

Great$7.61–$47.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+13.1%

90-day search growth — must beat 0% to launch

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad5,962.07

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad95%

top-5 brand share — brand-locked demand

Is methyl b12 profitable on Amazon?

According to Flapen's Amazon United States niche tracking, methyl b12 is a $2.5M/yr Amazon United States market (853K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jul. Verdict: Launch it — 57/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

methyl b12 market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 125K–150K; avg 8,000–10,000/product
Revenue / yr: $2.5M–$3.0M; units × avg price
Conversion rate: 14.7%
Avg BSR: #252
Page quality: 0%
Prime: 100%
Sponsored: 79%
Out of stock: 0.0%
Avg brand age: 83 months
Avg seller age: 149 days

Competition: brands, sellers & click share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 falling

Sellers

563

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

THORNE45%
Jarrow Formulas21%
NOW Foods12%
Horbäach9%
Pure Encapsulations7%
Triquetra Health5%
Open — no brand owns it (0%)

methyl b12 demand & seasonality

Weekly Amazon search volume, last 99 weeks — +13.1% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 1.9×

Open Trend

Top methyl b12 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

methylated b12200K/yr -16.6%5.3% conv.
thorne b12118K/yr +9.7%23.5% conv.
methyl b12114K/yr -3.8%6.0% conv.
sublingual b12 methylcobalamin38K/yr +54.7%5.5% conv.
methylcobalamin b12 sublingual40K/yr +64.2%6.2% conv.
metilcobalamina b12 sublingual28K/yr +128.6%1.4% conv.
thorne vitamin b1236K/yr +33.5%20.2% conv.
jarrow methyl b-12 & methyl folate39K/yr -24.1%15.9% conv.
jarrow formulas methyl b-1211K/yr +335.9%15.0% conv.
now b1229K/yr +6.6%9.0% conv.

All search terms

Top methyl b12 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

THORNE - Vitamin B12 - as Methylcobalamin - Supports Heart & Nerve Health Blood Cell Function Restful Sleep & Methylation* - Third-Party Certified - Gluten Dairy & Soy-Free - 60 Capsules

THORNE$23.944.8★3,834 rev

NOW Supplements Methyl B-12 (Methylcobalamin) 1 000 mcg Nervous System Health* 100 Lozenges

NOW Foods$7.614.7★3,341 rev

Jarrow Formulas Methyl Vitamin B-12 1000 mcg 100 Chewable Tablets Lemon Flavored- Bioactive B12 Vitamin - Supports Cellular Energy Production Brain Health & Metabolism - 100 Servings

Jarrow Formulas$11.364.7★5,304 rev

Jarrow Formulas Methyl B-12 & Methyl Folate Bioactive Vitamin B9 and Vitamin B12 Supplement Supports Cellular Energy Production Healthy Brain Function & Metabolism 60 Chewable Tablets 60 Servings

Jarrow Formulas$28.544.7★2,592 rev

THORNE - B-Complex #12 - Vitamin B Complex with Choline Supplement - Supports Cellular Energy Production & a Healthy Nervous System* - Third-Party Certified - Gluten Dairy & Soy-Free - 60 Capsules

THORNE$25.404.7★4,193 rev

Newest

by launch date

L Methyl Folate 15mg Plus Methyl B12 Cofactor High Potency Active 5-MTHF Form - Supports Mood Methylation Cognition Bioactive Forms of Vitamin B9 & B12 (60 Capsules 60 Servings)

Triquetra Health$21.679,407 rev

5y ago

Horbaach Vitamin B12 1000 mcg Sublingual | 400 Fast Dissolve Tablets

Horbäach$17.275,084 rev

6y ago

Horbach B12 Vitamin 5000 mcg | 120 Fast Dissolve Tablets

Horbäach$9.9511,429 rev

6y ago

Jarrow Formulas Methyl B-12 & Methyl Folate Bioactive Vitamin B9 & Vitamin B12 Supplement Supports Cellular Energy Production Healthy Brain Function & Metabolism 100 Chewable Tablets 100 Servings

Jarrow Formulas$13.687,791 rev

10y ago

Jarrow Formulas Methyl B-12 & Methyl Folate Bioactive Vitamin B9 and Vitamin B12 Supplement Supports Cellular Energy Production Healthy Brain Function & Metabolism 60 Chewable Tablets 60 Servings

Jarrow Formulas$28.542,592 rev

11y ago

What reviews say buyers love and hate about methyl b12

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“Excellent Product”

Vitamin11%

“Essential vitamin”

Taste-Overall11%

“taste like berries”

Energy Level8%

“Lots of Energy”

Value For Money6%

“Good value for money”

Advertised Vs Actual Product6%

“As advertised”

Efficiency4%

“They seem effective”

Ease Of Use3%

“Easy to use”

Focus Enhancement3%

“My focus is better”

Calcium2%

“Great source for calcium”

What buyers complain about

Taste-Overall9%

“DISGUSTING TASTE”

Dosage8%

“this dosage is way too high”

Solubility6%

“Does not dissolve well”

Vitamin6%

“Way too much Vitamin B9 and B12”

Side Effects5%

“This made me really sick, nauseous and throwing up”

Value For Money4%

“costs too much”

Functionality-Overall4%

“No results”

Size-Overall3%

“unfortunately this one just doesnt seem to be a good fit”

Ingredients-Overall3%

“Very disappointed to find this product has xylitol as the first other ingredient”

Allergies3%

“the rash appeared right away”

Top return reasons

Functionality-Overall18%

Leak-Proof15%

Taste-Overall15%

Value For Money10%

Dosage8%

Advertised Vs Actual Product5%

Vitamin5%

Quality-Overall5%

Ingredients-Overall5%

Solubility3%

Common methyl b12 questions

Is methyl b12 profitable to sell on Amazon United States?: The niche generates $2.5M/yr across 14 tracked products. 90-day search growth is +13.1%. Flapen's verdict: Launch it (57/100).
How competitive is the methyl b12 niche?: 6 brands and 563 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in methyl b12?: Top complaints mined from reviews: Taste-Overall, Dosage, Solubility. The return rate is 0.0%.
When does demand for methyl b12 peak?: Demand peaks in Jul; the busiest month runs 1.9× the quietest.
What does it cost to enter the methyl b12 niche?: Listings span $7.61–$47.51; the average listing price is $19.94 (sweet spot $15–$100). The average incumbent carries 5,962 reviews — the moat a new listing must climb.