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52

Metatarsalgia Insoles

Worth a look

Shows a sweet-spot price point ($30.31 avg), but a deep review moat (7,603 avg reviews) keeps it on the watch list.

Market size 30Growth 25Conversion 28Competition 77Returns 54Price range 86Avg price 95Brand share 63Review moat 23Quality gap 75

Avg price

Incredible$30.31

avg listing price — sweet spot $15–$100

Price range

Great$9.32–$59.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great38%

top-5 click share — an open shelf

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Returns

Good2.9%

return rate — above 5% kills the launch gate

Market size

Okay$134K

$134K/yr · 200K searches

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Growth

Bad-0.9%

90-day search growth — must beat 0% to launch

Review moat

Bad7,602.78

avg incumbent reviews — the moat a new listing must climb

Is metatarsalgia insoles profitable on Amazon?

According to Flapen's Amazon United States niche tracking, metatarsalgia insoles is a $134K/yr Amazon United States market (200K searches/yr). The top 5 brands hold 67% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

metatarsalgia insoles market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.
Units sold / yr
4K–5K
avg 0–100/product
Revenue / yr
$121K–$152K
units × avg price
Conversion rate
2.2%
Avg BSR
#291
Page quality
0%
Prime
100%
Sponsored
92%
Out of stock
5.0%
Avg brand age
50 months
Avg seller age
165 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

30 rising

Sellers

112

Top-5 brand share

67%

Top 20: 94%

Top-5 click share

38%

Top 20: 71%

Open market

28%

  • PowerStep17%
  • Deepballfeet16%
  • ORHILYA15%
  • Dr. Scholl's13%
  • Welnove5%
  • Trustfeet5%

metatarsalgia insoles demand & seasonality

Weekly Amazon search volume, last 104 weeks — -0.9% search growth over the last 90 days.
5K4KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Top metatarsalgia insoles search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.
  • metatarsal insoles53K/yr
  • metatarsalgia insoles48K/yr
  • mortons neuroma insoles14K/yr
  • insoles for ball of foot pain14K/yr
  • mortons neuroma socks8K/yr
  • insoles for metatarsalgia7K/yr
  • metatarsal support insoles6K/yr
  • metatarsal insole5K/yr
  • mortons neuroma shoe inserts4K/yr
  • morton neuroma brace5K/yr
All search terms

Top metatarsalgia insoles products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$4K6%$8K9%$12K12%$16K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What reviews say buyers love and hate about metatarsalgia insoles

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall23%

“The padding is very comfortable”

Size-Overall12%

“Fit as expected”

Quality-Overall11%

“It is a quality product - not flimsy”

Value For Money7%

“Great value”

Pain Relief-Overall5%

“No lower back pain”

Cushion3%

“Soft cushion”

Advertised Vs Actual Product3%

“As advertised”

Efficiency3%

“it helped with my job”

Soft Feel3%

“Soft inside”

Durability3%

“Durable material”

What buyers complain about

Pain Relief-Overall18%

“They hurt”

Comfort-Overall9%

“Not comfortable”

Size-Overall6%

“Way too big”

Durability6%

“Didn't last a month”

Adhesion/Stickiness6%

“Adhesive is terrible”

Thickness5%

“Too thick to fit into shoe”

Value For Money4%

“price is too high”

Functionality-Overall3%

“Functionally almost useless”

Arch Support3%

“Not high arch”

Cushion3%

“Thin cushion”

Top return reasons

Size-Overall30%
Feet Fit12%
Comfort-Overall10%
Arch Support6%
Length6%
Advertised Vs Actual Product5%
Cushion5%
Pain Relief-Overall4%
Functionality-Overall3%
Hard Feel2%

Common metatarsalgia insoles questions

Is metatarsalgia insoles profitable to sell on Amazon United States?
The niche generates $134K/yr across 59 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is -0.9%. Flapen's verdict: Worth a look (52/100).
How competitive is the metatarsalgia insoles niche?
30 brands and 112 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 67% of demand.
What do buyers complain about in metatarsalgia insoles?
Top complaints mined from reviews: Pain Relief-Overall, Comfort-Overall, Size-Overall. The return rate is 2.9%.
When does demand for metatarsalgia insoles peak?
Demand is steady year-round — the busiest month runs 1.2× the quietest.
What does it cost to enter the metatarsalgia insoles niche?
Listings span $9.32–$59.24; the average listing price is $30.31 (sweet spot $15–$100). The average incumbent carries 7,603 reviews — the moat a new listing must climb.