Is metal toothbrush profitable to sell on Amazon United States?

The niche generates $88K/yr across 13 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -19.9%. Flapen's verdict: Skip it (43/100).

How competitive is the metal toothbrush niche?

8 brands and 24 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in metal toothbrush?

Top complaints mined from reviews: Durability, Value For Money, Quality-Overall. The return rate is 0.3%.

When does demand for metal toothbrush peak?

Demand peaks in Oct; the busiest month runs 1.6× the quietest.

What does it cost to enter the metal toothbrush niche?

Listings span $6.01–$19.87; the average listing price is $10.98 (sweet spot $15–$100). The average incumbent carries 2,187 reviews — the moat a new listing must climb.

Metal Toothbrush

Skip it

Soft demand (-19.9% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Conversion

Good6.9%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,186.92

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay$10.98

avg listing price — sweet spot $15–$100

Price range

Okay$6.01–$19.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$88K

$88K/yr · 117K searches

Competition

Bad79%

top-5 click share — a locked-up shelf

Brand share

Bad93%

top-5 brand share — brand-locked demand

Growth

Bad-19.9%

90-day search growth — must beat 0% to launch

Signals Quality Gap

Is metal toothbrush profitable on Amazon?

According to Flapen's Amazon United States niche tracking, metal toothbrush is a $88K/yr Amazon United States market (117K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Oct. Verdict: Skip it — 43/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

metal toothbrush market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 8K–10K; avg 500–750/product
Revenue / yr: $88K–$110K; units × avg price
Conversion rate: 6.9%
Avg BSR: #506
Page quality: 0%
Prime: 77%
Sponsored: 38%
Out of stock: 3.4%
Avg brand age: 51 months
Avg seller age: 143 days

Competition: brands, sellers & click share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 rising

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

Marvis57%
Z-VAPRESS13%
Colgate12%
Elyhead5%
ZDEER5%
Isshah4%
Open — no brand owns it (2 brands, 3%)

metal toothbrush demand & seasonality

Weekly Amazon search volume, last 104 weeks — -19.9% search growth over the last 90 days.

Peak months: Oct · busiest ÷ quietest = 1.6×

Open Trend

Top metal toothbrush search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

marvis toothbrush49K/yr -34.5%11.2% conv.
metal toothbrush19K/yr +7.1%1.4% conv.
stainless steel toothbrush15K/yr +5.1%0.9% conv.
colgate keep replacement heads23K/yr -19.5%3.1% conv.
colgate keep7K/yr -22.2%2.5% conv.
mavis toothbrush3K/yr -25.2%10.4% conv.

All search terms

Top metal toothbrush products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Marvis Toothbrush Medium Nylon Bristle

Marvis$6.084.6★3,087 rev

Marvis Toothbrush Soft Bristle

Marvis$6.014.4★1,383 rev

Z-VAPRESS Luxury Silver Manual Toothbrush Soft Bristles Better Gift Elegant Electroplated Design Perfect for Home Hospitality or Travel Toothbrushes for Sensitive Teeth

Z-VAPRESS$10.203.8★1,048 rev

Colgate Keep Charcoal Replaceable Head Toothbrush Starter Kit 2 Brush Heads

Colgate$9.944.6★199 rev

ZDEER Metal Handle Manual Toothbrush with 6 Replaceable Soft Bristle Heads [Sensitive Gum Friendly] Reusable Premium Oral Care Toothbrush Set for Adults Ideal Gift Perfect Present for Birthday

ZDEER$19.874.4★121 rev

Newest

by launch date

Replacement Toothbrush Heads Compatible with Colgate Keep Charcoal - Soft Brush Heads Compatible with Colgate Keep Manual Toothbrush for Adults 10 Pack

Elyhead$9.9823 rev

6mo ago

HYUEEWX Luxury Toothbrush Gold Silver Tooth Brush Adult Brushes Middle Hard Bristles Elegance Shining Toothbrushes(Silver-2pcs)

HYUEEWX$17.021 rev

7mo ago

Replacement Toothbrush Heads Compatible with Colgate Keep Charcoal - Soft Brush Heads Compatible with Colgate Keep Manual Toothbrush for Adults 10 Pack

Elyhead$10.2080 rev

9mo ago

ZDEER Metal Handle Manual Toothbrush with 6 Replaceable Soft Bristle Heads [Sensitive Gum Friendly] Reusable Premium Oral Care Toothbrush Set for Adults Ideal Gift Perfect Present for Birthday

ZDEER$19.87121 rev

10mo ago

Z-VAPRESS Luxury Silver Manual Toothbrush Soft Bristles Better Gift Elegant Electroplated Design Perfect for Home Hospitality or Travel Toothbrushes for Sensitive Teeth

Z-VAPRESS$10.201,048 rev

2y ago

What reviews say buyers love and hate about metal toothbrush

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“No complaints”

Value For Money14%

“Great value”

Cleansing6%

“My teeth feel exceptionally clean after brushing”

Brush Quality5%

“Love these toothbrushes”

Soft Feel4%

“The bristles are soft”

Design-Overall4%

“Cute Design,”

Ease Of Cleaning3%

“substantial enough to provide an excellent clean”

Eco Friendliness3%

“I love that they are biodegradable”

Size-Overall3%

“Perfect fit”

Smell3%

“It smells nice”

What buyers complain about

Durability18%

“Break easily”

Value For Money14%

“Not worth the price”

Quality-Overall9%

“Bad quality dupe”

Functionality-Overall8%

“Doesnt work”

Size-Overall8%

“Very loose and inconsistent fit”

Color4%

“Im not convinced of its whitening effects”

Ease Of Cleaning4%

“Squeaky cleaning”

Comfort-Overall3%

“Not comfortable”

Hard Feel2%

“not soft bristles”

Smell2%

“it doesnt really smell like anything”

Top return reasons

Product Condition26%

Advertised Vs Actual Product16%

Size-Overall14%

Value For Money7%

Functionality-Overall7%

Defective Material/Parts6%

Quality-Overall4%

Durability3%

Material Quality2%