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Metal Dish Cloth

Fail

Prices span $4.09–$9.83, mostly outside the sweet spot, so Metal Dish Cloth is a Fail.

Flapen Score
44
44 / 100
Ranks 10,233 of 14,768 Health & Household niches · −5 vs the category median of 49
Market size
$58K/yr74K searches / yr
90-day growth
-16.2%search demand this quarter
Competition
68%top-5 click share · 15 brands · 31 sellers

Flapen Score

Metal Dish Cloth against its category

The dotted line is the Health & Household average. Past it, Metal Dish Cloth is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Metal Dish Cloth market on Amazon at a glance

Shoppers on Amazon United States searched for Metal Dish Cloth 74K times last year and spent an estimated $58K. The top 5 brands take 71% of clicks. Demand peaks in Mar–Apr–Aug–Sep. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 12.3% of those searches ended in a purchase.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.3% of those searches ended in a purchase. Searches in the last 90 days moved -16.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.

Searches, last 12 months
74K
Growth, 90 days vs prior 90
-16.2%
Conversion, latest week
12.3%
Market size, estimated
$58Ka year
Peak month
April2.2× the quietest month
Top search term
metal dish cloth31K searches a year

02 · Price

A sale here is worth $6.37.

Listings sell for $6.37 on average, from $4.09 to $9.83. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $6.37 that is $3K to $5K a year per listing.

Average price
$6.37under the $15 to $100 sweet spot
Price range
$4.09–$9.83
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
$3K–$5K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #109 within Cleaning Cloths. It carries 2,248 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
2.3%
Average rank
#109in Cleaning Cloths
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
2,248per listing
Listings tracked
17

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
34 months

Products

Top Metal Dish Cloth products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 flat

Sellers

31

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

25%

  • Brand 126%
  • Brand 213%
  • Brand 312%
  • Brand 412%
  • Brand 58%
  • Brand 65%

Demand

Metal Dish Cloth search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Prime Day '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Apr, Aug, Sep · busiest ÷ quietest = 2.2×

Search terms

Top Metal Dish Cloth search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • metal dish cloth31K/yr
  • metal wash cloth10K/yr
  • steel cleaning cloth7K/yr
  • wire rags for cleaning10K/yr
  • wire rags6K/yr
  • metal dish cloths for washing dishes3K/yr
  • metal dish cloths3K/yr
  • steel wash cloth3K/yr
  • cozbee wire cleaning cloth512/yr
  • wire cleaning clothes for kitchen130/yr

Reviews and returns

What reviews say buyers love and hate about Metal Dish Cloth

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Ease Of Cleaning”
18%of negative reviews mention “Ease Of Cleaning”
1.0%of orders come back
“does not clean as shown”
A buyer, on “Ease Of Cleaning”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Metal Dish Cloth questions

Answered from the same tracked data.