Mermaid Wrapping Paper
Worth a lookShows searches that convert (9.9% search→purchase), but prices mostly outside the sweet spot ($5.32–$16.51) keeps it on the watch list.
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Returns
Great1.5%return rate — above 5% kills the launch gate
Growth
Good+52.3%90-day search growth — must beat 0% to launch
Review moat
Good737.4avg incumbent reviews — the moat a new listing must climb
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.37avg listing price — sweet spot $15–$100
Market size
Bad$82K$82K/yr · 89K searches
Price range
Bad$5.32–$16.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Is mermaid wrapping paper profitable on Amazon?
According to Flapen's Amazon United States niche tracking, mermaid wrapping paper is a $82K/yr Amazon United States market (89K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 53/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
mermaid wrapping paper market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $75K–$94K
- units × avg price
- Conversion rate
- 9.9%
- Avg BSR
- #524
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 8.3%
- Avg brand age
- 30 months
- Avg seller age
- 216 days
Competition: brands, sellers & click share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
25
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
55%
Top 20: 94%
Open market
22%
- WRAPAHOLIC37%
- Ribbli11%
- PlandRichW9%
- Flyhill9%
- RUSPEPA6%
- WERNNSAI6%
mermaid wrapping paper demand & seasonality
Weekly Amazon search volume, last 104 weeks — +52.3% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 2.1×
Top mermaid wrapping paper search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- mermaid wrapping paper51K/yr
- mermaid wrapping paper birthday girl19K/yr
- little mermaid wrapping paper7K/yr
- mermaid gift wrap4K/yr
- ariel wrapping paper4K/yr
- mermaid paper4K/yr
Top mermaid wrapping paper products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
WRAPAHOLIC Mermaid Wrapping Paper Roll - Mini Roll - 17 Inch x 9.8 Feet - Colorful Mermaid Scale Wrapping Paper with Silver Foil Design for Birthday Girls Baby Shower Kids Birthday
WRAPAHOLIC$6.924.7★695 rev
Ribbli Mermaid Scale Scallop Birthday Wrapping Paper 3 Rolls Pink and Lavender Purple Mermaid Wrapping Paper for Girls- Mini Roll 17 inch x 120 inch(10feet) Per Roll
Ribbli$9.844.6★398 rev
WRAPAHOLIC Mermaid Wrapping Paper Roll - Mini Roll - 17 Inch x 9.8 Feet - Little Mermaid Wrapping Paper for Birthday Girls Baby Shower Kids Birthday
WRAPAHOLIC$6.274.6★668 rev
PlandRichW Birthday Wrapping Paper Folded for Girls Kids Baby Women Mermaid Scale Scallop Galaxy 4 Styles of Gift Wrapping Paper for Weddings Graduation Anniversaries 12 Sheets 20 X 29 Inch
PlandRichW$9.394.5★3,656 rev
Flyhill Reversible Mermaid Wrapping Paper Roll Girl Metallic Foil Whale Turtle and Sea Creature with Pink Polka Dot for Kids Girls Birthday Baby Shower Mini Roll (17 IN x 32.8 FT)
Flyhill$11.194.5★292 rev
Newest
by launch date
woric Mermaid Wrapping Paper- Mini Roll - Birthday Wrapping Paper Girls
woric$10.397 rev
WRAPAHOLIC Mermaid Wrapping Paper Roll - Mini Roll - 17 Inch x 9.8 Feet - Holographic Mermaid Scales Wrapping Paper for Girls Birthday Baby Shower Kids Party
WRAPAHOLIC$6.94668 rev
WRAPAHOLIC Mermaid Wrapping Paper Roll - Mini Roll - 17 Inch x 9.8 Feet - Colorful Mermaid Scale Wrapping Paper with Silver Foil Design for Birthday Girls Baby Shower Kids Birthday
WRAPAHOLIC$6.92695 rev
RUSPEPA Reversible Mermaid Wrapping Paper Roll Mini Roll Colorful Mermaid and Ocean Design with Iridescent Scales Pattern Gift Wrap for Girls Birthday Party Baby Shower 17 Inches x 16.4 Feet
RUSPEPA$9.82129 rev
Flyhill Reversible Mermaid Wrapping Paper Roll Metallic Foil Whale Turtle and Sea Creature with Pink Polka Dot for Kids GirlsBirthday Baby Shower Mini Roll17 IN x 16.5 FT
Flyhill$9.11292 rev
Trending
90-day click momentumworic Mermaid Wrapping Paper- Mini Roll - Birthday Wrapping Paper Girls
woric$10.394.2★
Flyhill Reversible Mermaid Wrapping Paper Roll Metallic Foil Whale Turtle and Sea Creature with Pink Polka Dot for Kids GirlsBirthday Baby Shower Mini Roll17 IN x 16.5 FT
Flyhill$9.114.5★
WRAPAHOLIC Mermaid Wrapping Paper Roll - Mini Roll - 17 Inch x 9.8 Feet - Colorful Mermaid Scale Wrapping Paper with Silver Foil Design for Birthday Girls Baby Shower Kids Birthday
WRAPAHOLIC$6.924.7★
Disney The Little Mermaid Tote Bag (33cm x 27cm) - Vibrant Multicolor & Unique Design - Perfect for Kids & Fans on-the-go Adventure - 1 Pc
Unique$6.683.1★
WERNNSAI Mermaid Wrapping Paper - 1 Roll 17 x 33 ft Reversible Birthday Wrapping Paper Roll Junbo Roll Mermaid Birthday Gift Wrap Kids Mermaid Party Favor Happy Birthday Wrapping Paper Polka Dot Design
WERNNSAI$9.234.7★
What reviews say buyers love and hate about mermaid wrapping paper
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality gift bag and super durable”
“Colors are very vibrant”
“The designs are pretty overall”
“It made wrapping gifts a breeze because I could coordinate different looks effortlessly”
“Great buy”
“It is a thick bag”
“It was sturdy”
“Easy to use”
“Exactly what I wanted”
“This one is the PERFECT size”
What buyers complain about
“These rolls are very small”
“A bit expensive”
“It is also thick”
“Not great quality”
“It looks sloppy”
“It didnt fold well”
“Cheap Plastic, not worth the $$ Its cheap plastic, not fabric”
“Bag is not as pictured”
“This item is not a reusable fabric tote bag”
“weak, tears easily”
Top return reasons
Common mermaid wrapping paper questions
- Is mermaid wrapping paper profitable to sell on Amazon United States?
- The niche generates $82K/yr across 25 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +52.3%. Flapen's verdict: Worth a look (53/100).
- How competitive is the mermaid wrapping paper niche?
- 17 brands and 25 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in mermaid wrapping paper?
- Top complaints mined from reviews: Size-Overall, Value For Money, Thickness. The return rate is 1.5%.
- When does demand for mermaid wrapping paper peak?
- Demand peaks in Jul–Aug; the busiest month runs 2.1× the quietest.
- What does it cost to enter the mermaid wrapping paper niche?
- Listings span $5.32–$16.51; the average listing price is $9.37 (sweet spot $15–$100). The average incumbent carries 737 reviews — the moat a new listing must climb.