Mermaid Plates
PassMermaid Plates scores 65 out of 100, a Pass. Shoppers spend an estimated $153K a year here, search demand grew +53.0% this quarter, and an estimated 2.3% of orders come back.
- Flapen Score
- 65 / 100Top 4% of 14,768 Health & Household niches · +16 vs the category median of 4965
- Market size
- $153K/yr185K searches / yr
- 90-day growth
- +53.0%search demand this quarter
- Competition
- 27%top-5 click share · 59 brands · 79 sellers
Flapen Score
Mermaid Plates against its category
The dotted line is the Health & Household average. Past it, Mermaid Plates is stronger. Inside it, weaker.
Market
The Mermaid Plates market on Amazon at a glance
Shoppers on Amazon United States searched for Mermaid Plates 185K times last year and spent an estimated $153K. The top 5 brands take 37% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 65 out of 100, a Pass.
01 · Demand
An estimated 5.3% of those searches ended in a purchase.
Shoppers searched for this 185K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved +53.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $153K a year.
- Searches, last 12 months
- 185K
- Growth, 90 days vs prior 90
- +53.0%
- Conversion, latest week
- 5.3%
- Market size, estimated
- $153Ka year
- Peak month
- July4.0× the quietest month
- Top search term
- mermaid plates60K searches a year
02 · Price
A sale here is worth $15.73.
Listings sell for $15.73 on average, from $5.60 to $38.50. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $15.73 that is $2K to $4K a year per listing.
- Average price
- $15.73inside the $15 to $100 sweet spot
- Price range
- $5.60–$38.50
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 2.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #1,746 within Disposable Plates, Bowls & Cutlery. It carries 174 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 9.8%
- Average rank
- #1,746in Disposable Plates, Bowls & Cutlery
- Average rating
- 4.68 starsAmazon United States average 4.42 stars
- Average reviews
- 174per listing
- Listings tracked
- 74
04 · Newcomers
3 of last year's 29 launches cleared the first-year sales bar.
29 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 29
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top Mermaid Plates products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 27% of clicks. An open shelf where new products get seen.
Brands
59 rising
Sellers
79
Top-5 brand share
37%
Top 20: 76%
Top-5 click share
27%
Top 20: 65%
Open market
58%
- Brand 111%
- Brand 27%
- Brand 36%
- Brand 46%
- Brand 56%
- Brand 65%
Demand
Mermaid Plates search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 4.0×
Search terms
Top Mermaid Plates search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mermaid plates60K/yr
- mermaid plates and napkins38K/yr
- mermaid party plates19K/yr
- mermaid birthday plates18K/yr
- mermaid paper plates11K/yr
- little mermaid plates8K/yr
- mermaid plates and cups and napkins9K/yr
- mermaid birthday plates and napkins7K/yr
- mermaid cake plates6K/yr
- mermaid party plates and napkins4K/yr
Reviews and returns
What reviews say buyers love and hate about Mermaid Plates
We read the reviews and the return reasons for every product selling here.
“The plates are a little small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
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FAQ
Common Mermaid Plates questions
Answered from the same tracked data.