Menthol Oil

Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -15.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.

Searches, last 12 months

89K

Growth, 90 days vs prior 90

-15.1%

Conversion, latest week

4.9%

Market size, estimated

$55Ka year

Peak month

February1.6× the quietest month

Top search term

menthol oil49K searches a year

Listings sell for $12.48 on average, from $6.96 to $25.31. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $12.48 that is $1K to $3K a year per listing.

Average price

$12.48under the $15 to $100 sweet spot

Price range

$6.96–$25.31

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

0.7%of orders · Amazon United States median 2.1%

66% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #936 within Aromatherapy. It carries 5,943 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

66%

Prime listings

81%

Out of stock, average day

2.8%

Average rank

#936in Aromatherapy

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

5,943per listing

Listings tracked

32

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

76 months