Menthol Oil
Skip itA small market ($55K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Brand share
Great59%top-5 brand share — no brand owns this niche
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Price range
Good$6.96–$25.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Avg price
Good$12.48avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad5,943.34avg incumbent reviews — the moat a new listing must climb
Growth
Bad-15.1%90-day search growth — must beat 0% to launch
Market size
Bad$55K$55K/yr · 89K searches
Is menthol oil profitable on Amazon?
According to Flapen's Amazon United States niche tracking, menthol oil is a $55K/yr Amazon United States market (89K searches/yr). The top 5 brands hold 59% of demand. Verdict: Skip it — 47/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
menthol oil market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $62K–$75K
- units × avg price
- Conversion rate
- 4.9%
- Avg BSR
- #936
- Page quality
- 0%
- Prime
- 81%
- Sponsored
- 66%
- Out of stock
- 2.8%
- Avg brand age
- 76 months
- Avg seller age
- 160 days
Competition: brands, sellers & click share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
27 rising
Sellers
80
Top-5 brand share
59%
Top 20: 94%
Top-5 click share
52%
Top 20: 90%
Open market
36%
- Nexon Botanics14%
- Big Man14%
- MABUA14%
- Herbs Botanica12%
- Mystic Moments6%
- Kwan Loong5%
menthol oil demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top menthol oil search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- menthol oil49K/yr
- menthol essential oil33K/yr
- menthol liquid4K/yr
- menthol oil essential oil3K/yr
Top menthol oil products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Menthol Liquid Essential Oil - Pure & Natural Oil for Diffusers Aromatherapy & Massage Blends Vegan GMO Free by Oakland Gardens You Choose Size (15 ml Menthol)
Big Man$10.745.0★7 rev
Breathe Essential Oil Blend 30 ml - Breath Sinus Relief with Menthol Oils - for Humidifiers Diffusers and Aromatherapy - Nexon Botanics
Nexon Botanics$11.234.5★17,504 rev
Herbs Botanica Menthol Crystals (Mentha Arvensis) 100% Pure USP Food Grade for Aromatherapy Cold & Congestion Relief Salves Balms Creams Soap Making & Cosmetics 2 oz
Herbs Botanica$6.964.3★350 rev
ZAVBE Menthol Breathe Essential Oil Blend 120 ml - Pure Essential Oil for Diffuser Undiluted Natural Therapeutic Grade Oils for Diffuser for Apartment Air Freshener
MABUA$19.434.4★181 rev
Mystic Moments | Menthol Liquid Essential Oil 100ml - Pure & Natural Oil for Diffusers Aromatherapy & Massage Blends Vegan GMO Free
Mystic Moments$21.774.5★1,204 rev
Newest
by launch date
Breathe & Refresh A 100% Pure Essential Oil Blend Cool-Crisp Blend that Makes Any Space Feel Like Fresh Air Again Essential Oils for Diffusers for Home
AromaLYA$9.9455 rev
SU JUABA Peppermint Oil for Hair Diffuser Aromatherapy Air Freshener
SU JUABA$7.721,028 rev
3.5oz Menthol Crystal Bulk - Food Grade Menthol Crystals Organic Mentol Cristal for Shower Steamer Aromatherapy Vapo Tablet Making Colds Restore Congestion Relief Peppermint Essential Oil Making
MAQIHAN$7.58165 rev
Mak Menthol Crystals 4 oz - Pure Organic 100% Natural - Menthol Crystals from Mint Crystal Mints Mentha Arvensis - Comes in a Jar for Long-Lasting Freshness
MAK$10.15282 rev
Menthol Liquid Essential Oil - Pure & Natural Oil for Diffusers Aromatherapy & Massage Blends Vegan GMO Free by Oakland Gardens You Choose Size (15 ml Menthol)
Big Man$10.747 rev
Trending
90-day click momentumBreathe & Refresh A 100% Pure Essential Oil Blend Cool-Crisp Blend that Makes Any Space Feel Like Fresh Air Again Essential Oils for Diffusers for Home
AromaLYA$9.944.3★
SU JUABA Peppermint Oil for Hair Diffuser Aromatherapy Air Freshener
SU JUABA$7.724.6★
Menthol Liquid Essential Oil - Pure & Natural Oil for Diffusers Aromatherapy & Massage Blends Vegan GMO Free by Oakland Gardens You Choose Size (15 ml Menthol)
Big Man$10.745.0★
Genuine EFFICASCENT OIL Extra Strength Counterirritant 50ml
Efficascent Oil$11.334.3★
Breathe Essential Oil for Diffuser - Invigorating and Refreshing Breathe Essential Oil Blend with Eucalyptus Peppermint Tea Tree and Mint for Diffusers for Home and Shower Aromatherapy (1 Fl Oz)
Maple Holistics$11.314.6★
What reviews say buyers love and hate about menthol oil
What buyers praise and complain about, mined from review topics.What buyers love
“Fresh scent”
“Great potency and good quality”
“Very affordable”
“As described”
“Breathe well”
“Effective”
“Sinus Relief”
“This is some powerful stuff”
“Kills bugs”
“Arrived on time great price and size”
What buyers complain about
“Smells strange”
“Not as strong as I hoped”
“Not as strong as peppermint oil ive purchased”
“Watered down”
“Over priced”
“as it appears to be a quality control problem with this batch”
“Aching shoulder”
“Did not work”
“does not fit the bottle”
“Not as advertised”
Top return reasons
Common menthol oil questions
- Is menthol oil profitable to sell on Amazon United States?
- The niche generates $55K/yr across 32 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -15.1%. Flapen's verdict: Skip it (47/100).
- How competitive is the menthol oil niche?
- 27 brands and 80 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 59% of demand.
- What do buyers complain about in menthol oil?
- Top complaints mined from reviews: Smell, Strength, Oily/Greasy. The return rate is 0.7%.
- When does demand for menthol oil peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the menthol oil niche?
- Listings span $6.96–$25.31; the average listing price is $12.48 (sweet spot $15–$100). The average incumbent carries 5,943 reviews — the moat a new listing must climb.